SMORF (Smoore International Holdings) Moat Score: 6/10 (As of Jun. 28, 2026)


SMORF Smoore International Holdings Ltd SMORF
90 GF Score
Price $1.40
GF Value $2.60
! 5 Warning Signs
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What is Smoore International Holdings Moat Score?

Smoore International Holdings SMORF 90 Moat Score is 6 as of Jun. 28, 2026. GuruFocus rates SMORF with a GF Score™ of 90/100 and a GF Value™ of $2.60. The stock has 5 warning signs investors should review. Among 54 Tobacco Products companies, Smoore International Holdings ranks better than 92.59% on this metric.

Smoore International Holdings has the Moat Score of 6, which implies that the company might have Narrow Moat - Strong narrow moat, clearly distinguishable but not wide.

Smoore International Holdings has Narrow Moat: Smoore International has a strong narrow moat due to its valuable intellectual property and strong brand in the vaping industry. However, regulatory challenges and competitive pressures prevent it from achieving a wide moat.

Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more.

The company's Moat Score is based on these criteria:

1. Market leadership and sustainable market share
2. Network effects and significant customer switching costs
3. Valuable intellectual property and patents
4. Strong brand strength and deep customer loyalty
5. Durable cost advantages (e.g., economies of scale, proprietary technology)
6. Significant regulatory barriers and exclusive licenses
7. Superior distribution network
8. Strong and sustainable pricing power
9. Consistent and impactful innovation and R&D capabilities

Based on the research, GuruFocus believes Smoore International Holdings might have Narrow Moat - Strong narrow moat, clearly distinguishable but not wide.

Smoore International Holdings  (OTCPK:SMORF) Moat Score Explanation

The Moat Score ranges from 0 to 10, with 10 as the highest. GuruFocus divided Moat Score into following 8 categories:

Moat Score Moat Level
10Wide Moat - Exceptionally dominant and durable wide moat
8 - 9Wide Moat - Clear and robust wide moat
7Wide Moat - Entry-level wide moat, clearly possessing durable advantages
6Narrow Moat - Strong narrow moat, clearly distinguishable but not wide
5Narrow Moat - Solid narrow moat
4Narrow Moat - Discernible but modest moat
1 - 3No Moat - Very weak/transient advantages
0No Moat - No discernible moat

Smoore International Holdings Moat Score Related Terms

SMORF vs PM, MO, TPB: Moat Score Comparison

For the Tobacco subindustry, Smoore International Holdings's Moat Score, along with its competitors' market caps and Moat Score data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

Smoore International Holdings Moat Score vs Tobacco Products Industry

For the Tobacco Products industry and Consumer Defensive sector, Smoore International Holdings's Moat Score distribution charts can be found below:

* The bar in red indicates where Smoore International Holdings's Moat Score falls into.


SMORF
90GF Score
Smoore International Holdings Ltd SMORF
Moat Score is just one metric. See GF Score™, valuation, warning signs, and more.
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Frequently Asked Questions Learn more about Moat Score →
What does a Moat Score of 6 mean?
Smoore International Holdings (SMORF) has a Moat Score of 6 as of Jun. 28, 2026. Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more. According to the industry distribution chart, Smoore International Holdings ranks #4 out of 54 companies in the Tobacco Products industry, placing it in the top 7.4%.
Is Smoore International Holdings' Moat Score too high?
Smoore International Holdings' current Moat Score is 6. Based on the distribution chart, Smoore International Holdings ranks #4 out of 54 companies in the Tobacco Products industry, which is in the top quartile — a strong position relative to peers. Overall, Smoore International Holdings has a GF Score™ of 90/100, reflecting its overall financial health beyond just this single metric.
How does Smoore International Holdings' Moat Score compare to PM and MO?
According to the Tobacco Products industry distribution chart, Smoore International Holdings ranks #4 out of 54 companies for Moat Score. This places Smoore International Holdings in the top 7% of its industry — outperforming the majority of peers. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Moat Score for a Tobacco Products company?
A good Moat Score depends on the Tobacco Products industry context. However, Moat Score should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Moat Score mean?
A high Moat Score can signal that a stock is expensive relative to its fundamentals. Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more. Smoore International Holdings's current Moat Score is 6. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Smoore International Holdings stock overvalued right now?
Smoore International Holdings (SMORF) has a current Moat Score of 6. The stock's GF Value™ is $2.60, compared to a current price of $1.40 — trading 46.2% below its estimated fair value. The current Moat Score is 6. Smoore International Holdings' overall GF Score™ is 90/100 with 5 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Moat Score calculated?
Moat Score is calculated from a company's financial statements. For Smoore International Holdings (SMORF), the current Moat Score is 6 as of Jun. 28, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Smoore International Holdings (SMORF) Overvalued in 2026?

Based on GuruFocus' analysis, Smoore International Holdings stock appears to be undervalued. The current stock price of $1.40 is trading 46.2% below its estimated GF Value™ of $2.60.

Key valuation signals for SMORF:

  • Moat Score: 6
  • GF Value™: $2.60 vs. price of $1.40 (46.2% below fair value)
  • GF Score™: 90/100 with 5 warning signs

No single metric tells the full story. See the SMORF stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

Smoore International Holdings Business Description

Other Exchanges 06969:Hong Kong
Address Xixiang Street, No. 16, Dongcai Industrial Zone, Gushu Community, Bao’an District, Guangdong, Shenzhen, CHN
Smoore International Holdings Ltd is engaged in providing atomization technology solutions. The group operates through two business segments: Corporate Client Oriented Business (ToB Business) and Self-Branded Business. The ToB Business focuses on the research, design, and manufacturing of vaping, heat-not-burn (HNB), and other atomization products, along with related technological services for corporate clients. The Self-Branded Business is involved in the research, design, manufacturing, and sale of self-branded electronic vaping and beauty atomization products. It generates the majority of its revenue from the Corporate Client Oriented Business (ToB Business) segment.
90GF Score

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$1.40
Price
$2.60
GF Value