Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.
Potter & MooreSTU:5K8 -2.90%56 Gross Margin % is 45.12% as of Mar. 2026, which is 7% above its 10-year median of 42.34. GuruFocus rates STU:5K8 with a GF Score™ of 56/100 and a GF Value™ of €0.36 (Modestly Undervalued). The stock has 3 warning signs investors should review. Among 1,908 Consumer Packaged Goods companies, Potter & Moore ranks better than 80.5% on this metric.
The historical rank and industry rank for Potter & Moore's Gross Margin % or its related term are showing as below:
STU:5K8'
s Gross Margin % Range Over the Past 10 Years
Min: 39.38 Med: 42.34 Max: 44.91
Current: 44.91
During the past 13 years, the highestGross Margin % of Potter & Moore was 44.91%. The lowest was 39.38%. And the median was 42.34%.
STU:5K8's Gross Margin % is ranked better than 80.5% of 1908
companies
in the Consumer Packaged Goods industry
Industry Median: 26.355
vs STU:5K8: 44.91
Potter & Moore had a gross margin of 45.12% for the quarter that ended in Mar. 2026 => Durable competitive advantage
The 5-Year average Growth Rate of Gross Margin for Potter & Moore was 1.90% per year.
Potter & Moore (STU:5K8) Gross Margin % Explanation
Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.
Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %
1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key
Potter & Moore had a gross margin of 45.12% for the quarter that ended in Mar. 2026 => Durable competitive advantage
Be Aware
If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.
Potter & Moore Gross Margin % Related Terms
Potter & Moore Gross Margin % Historical Data
* Premium members only.
The historical data trend for Potter & Moore's Gross Margin % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
STU:5K8 vs PG, CL, KVUE: Gross Margin % Comparison
For the Household & Personal Products subindustry, Potter & Moore's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Potter & Moore Gross Margin % vs Consumer Packaged Goods Industry
For the Consumer Packaged Goods industry and Consumer Defensive sector, Potter & Moore's Gross Margin % distribution charts can be found below:
* The bar in red indicates where Potter & Moore's Gross Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.
Potter & Moore (STU:5K8) has a Gross Margin % of 45.12% as of Mar. 2026. Gross margin is the ratio of total gross profit to net sales. View historical data on Potter & Moore and its competitors. This is near median its historical median of 42.34. Over the past decade, Potter & Moore's Gross Margin % has ranged from 39.38 to 44.91. According to the industry distribution chart, Potter & Moore ranks #372 out of 1908 companies in the Consumer Packaged Goods industry, placing it in the top 19.5%.
Is Potter & Moore's Gross Margin % too high?
Potter & Moore's current Gross Margin % of 45.12% is near median its 10-year median of 42.34. Over the past 10 years, this metric has ranged from a low of 39.38 to a high of 44.91. The Consumer Packaged Goods industry median Gross Margin % is 26.36. Potter & Moore's value of 45.12% is 71.2% above this industry median. Based on the distribution chart, Potter & Moore ranks #372 out of 1908 companies in the Consumer Packaged Goods industry, which is in the top quartile — a strong position relative to peers. Overall, Potter & Moore has a GF Score™ of 56/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Potter & Moore's Gross Margin % compare to PG and CL?
According to the Consumer Packaged Goods industry distribution chart, Potter & Moore ranks #372 out of 1908 companies for Gross Margin %. This places Potter & Moore in the top 20% of its industry — outperforming the majority of peers. The industry median Gross Margin % is 26.36. Potter & Moore's value of 45.12% is 71.2% above this benchmark. Historically, Potter & Moore's own Gross Margin % has ranged from 39.38 to 44.91 over the past decade. While the company's 10-year median is 42.34 vs. the industry median of 26.36, Potter & Moore has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Gross Margin % for a Consumer Packaged Goods company?
The median Gross Margin % among Consumer Packaged Goods companies is 26.36, based on 1,908 companies in the industry. Companies in the top quartile (top 25%) have a Gross Margin % significantly above this median, while those in the bottom quartile fall well below. However, Gross Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Potter & Moore's current Gross Margin % of 45.12% is 71.2% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Gross Margin % mean?
A high Gross Margin % can signal that a stock is expensive relative to its fundamentals. Gross margin is the ratio of total gross profit to net sales. View historical data on Potter & Moore and its competitors. For the Consumer Packaged Goods industry, the median Gross Margin % is 26.36 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Potter & Moore's current Gross Margin % is 45.12%, which is near median its own 10-year median of 42.34. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Potter & Moore stock overvalued right now?
Based on GuruFocus' analysis, Potter & Moore (STU:5K8) is currently considered Modestly Undervalued. The stock's GF Value™ is €0.36, compared to a current price of €0.27 — trading 25.6% below its estimated fair value. The current Gross Margin % is 45.12%, which is near median its 10-year median of 42.34 and 71.2% above the Consumer Packaged Goods industry median of 26.36. Potter & Moore's overall GF Score™ is 56/100 with 3 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Gross Margin % calculated?
Gross Margin % is calculated from a company's financial statements. For Potter & Moore (STU:5K8), the current Gross Margin % is 45.12% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Potter & Moore (STU:5K8) Overvalued in 2026?
Based on GuruFocus' analysis, Potter & Moore stock appears to be undervalued.
The current stock price of €0.27 is trading 25.6% below its estimated GF Value™ of €0.36.
GuruFocus considers Potter & Moore to be Modestly Undervalued.
Key valuation signals for STU:5K8:
Gross Margin %: 45.12% (near median its 10-year median of 42.34)
GF Value™: €0.36 vs. price of €0.27 (25.6% below fair value)
Industry Position: 71.2% above the Consumer Packaged Goods median (#372 of 1908)
No single metric tells the full story. See the STU:5K8 stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Potter & Moore PLC is a British company specialising in the creation and manufacturing of high-quality personal care and beauty products. Its brands are Emma Hardie, The Curl Company, Janina, and Others. The company offers a comprehensive suite of services to ensure a seamless journey from concept to consumer, including: Market Analysis, Creative Concept Generation, Product Development, Brand Development, Manufacturing, and Logistics.
56GF Score
Get the complete analysis for STU:5K8
Gross Margin % is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
Quick Browse
Personalize
Premium Gurus 
Create New Portfolio
STU:5K8 has been successfully added to your 
