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Playtika HoldingSTU:8II -2.79%66 Gross Margin % is 74.19% as of Mar. 2026, which is 3% above its 10-year median of 71.78. GuruFocus rates STU:8II with a GF Score™ of 66/100 and a GF Value™ of €6.59 (Possible Value Trap). The stock has 5 warning signs investors should review. Among 497 Interactive Media companies, Playtika Holding ranks better than 61.17% on this metric.
Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.
Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %
1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key
Playtika Holding had a gross margin of 74.19% for the quarter that ended in Mar. 2026 => Durable competitive advantage
Be Aware
If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.
Playtika Holding Gross Margin % Related Terms
Playtika Holding Gross Margin % Historical Data
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The historical data trend for Playtika Holding's Gross Margin % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
STU:8II vs DDI, GRVY, SOHU: Gross Margin % Comparison
For the Electronic Gaming & Multimedia subindustry, Playtika Holding's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Playtika Holding Gross Margin % vs Interactive Media Industry
For the Interactive Media industry and Communication Services sector, Playtika Holding's Gross Margin % distribution charts can be found below:
* The bar in red indicates where Playtika Holding's Gross Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.
Playtika Holding (STU:8II) has a Gross Margin % of 74.19% as of Mar. 2026. Gross margin is the ratio of total gross profit to net sales. View historical data on Playtika Holding and its competitors. This is near median its historical median of 71.78. Over the past decade, Playtika Holding's Gross Margin % has ranged from 69.74 to 73.04. According to the industry distribution chart, Playtika Holding ranks #193 out of 497 companies in the Interactive Media industry, placing it in the top 38.8%.
Is Playtika Holding's Gross Margin % too high?
Playtika Holding's current Gross Margin % of 74.19% is near median its 10-year median of 71.78. Over the past 10 years, this metric has ranged from a low of 69.74 to a high of 73.04. The Interactive Media industry median Gross Margin % is 62.58. Playtika Holding's value of 74.19% is 18.6% above this industry median. Based on the distribution chart, Playtika Holding ranks #193 out of 497 companies in the Interactive Media industry, which is above the industry midpoint. Overall, Playtika Holding has a GF Score™ of 66/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does Playtika Holding's Gross Margin % compare to DDI and GRVY?
According to the Interactive Media industry distribution chart, Playtika Holding ranks #193 out of 497 companies for Gross Margin %. This puts Playtika Holding in the upper half of its industry. The industry median Gross Margin % is 62.58. Playtika Holding's value of 74.19% is 18.6% above this benchmark. Historically, Playtika Holding's own Gross Margin % has ranged from 69.74 to 73.04 over the past decade. While the company's 10-year median is 71.78 vs. the industry median of 62.58, Playtika Holding has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Gross Margin % for an Interactive Media company?
The median Gross Margin % among Interactive Media companies is 62.58, based on 497 companies in the industry. Companies in the top quartile (top 25%) have a Gross Margin % significantly above this median, while those in the bottom quartile fall well below. However, Gross Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Playtika Holding's current Gross Margin % of 74.19% is 18.6% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Gross Margin % mean?
A high Gross Margin % can signal that a stock is expensive relative to its fundamentals. Gross margin is the ratio of total gross profit to net sales. View historical data on Playtika Holding and its competitors. For the Interactive Media industry, the median Gross Margin % is 62.58 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Playtika Holding's current Gross Margin % is 74.19%, which is near median its own 10-year median of 71.78. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Playtika Holding stock overvalued right now?
Based on GuruFocus' analysis, Playtika Holding (STU:8II) is currently considered Possible Value Trap. The stock's GF Value™ is €6.59, compared to a current price of €3.48 — trading 47.2% below its estimated fair value. The current Gross Margin % is 74.19%, which is near median its 10-year median of 71.78 and 18.6% above the Interactive Media industry median of 62.58. Playtika Holding's overall GF Score™ is 66/100 with 5 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Gross Margin % calculated?
Gross Margin % is calculated from a company's financial statements. For Playtika Holding (STU:8II), the current Gross Margin % is 74.19% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Playtika Holding (STU:8II) Overvalued in 2026?
Based on GuruFocus' analysis, Playtika Holding stock appears to be undervalued.
The current stock price of €3.48 is trading 47.2% below its estimated GF Value™ of €6.59.
GuruFocus considers Playtika Holding to be Possible Value Trap.
Key valuation signals for STU:8II:
Gross Margin %: 74.19% (near median its 10-year median of 71.78)
GF Value™: €6.59 vs. price of €3.48 (47.2% below fair value)
Industry Position: 18.6% above the Interactive Media median (#193 of 497)
No single metric tells the full story. See the STU:8II stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Playtika Holding Corp is engaged in developing mobile games. Some of its games include Board Kings, House of Fun, Poker Heat, Slotomania, and Bingo Blitz. The company has built live game operations services and a proprietary technology platform to support its portfolio of games. It derives revenue from the sale of virtual items associated with online games. Geographically, the group has a business presence in the USA, EMEA, APAC, and Other regions of which key revenue is derived from the USA. The company offers both Mobile and Web-based platforms.
66GF Score
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