Rogers CommunicationsSTU:RCIB +0.36%87 Gross Margin % is 43.12% as of Mar. 2026, which is 4% above its 10-year median of 41.37. GuruFocus rates STU:RCIB with a GF Score™ of 87/100 and a GF Value™ of €34.34. The stock has 5 warning signs investors should review. Among 342 Telecommunication Services companies, Rogers Communications ranks worse than 57.02% on this metric.
STU:RCIB's Gross Margin % is ranked worse than 57.02% of 342
companies
in the Telecommunication Services industry
Industry Median: 51.415
vs STU:RCIB: 44.69
Rogers Communications had a gross margin of 43.12% for the quarter that ended in Mar. 2026 => Durable competitive advantage
The 5-Year average Growth Rate of Gross Margin for Rogers Communications was 2.50% per year.
Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.
Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %
1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key
Rogers Communications had a gross margin of 43.12% for the quarter that ended in Mar. 2026 => Durable competitive advantage
Be Aware
If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.
Rogers Communications Gross Margin % Related Terms
Rogers Communications Gross Margin % Historical Data
* Premium members only.
The historical data trend for Rogers Communications's Gross Margin % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
STU:RCIB vs TMUS, VZ, T: Gross Margin % Comparison
For the Telecom Services subindustry, Rogers Communications's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Rogers Communications Gross Margin % vs Telecommunication Services Industry
For the Telecommunication Services industry and Communication Services sector, Rogers Communications's Gross Margin % distribution charts can be found below:
* The bar in red indicates where Rogers Communications's Gross Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.
Rogers Communications (STU:RCIB) has a Gross Margin % of 43.12% as of Mar. 2026. Gross margin is the ratio of total gross profit to net sales. View historical data on Rogers Communications and its competitors. This is near median its historical median of 41.37. Over the past decade, Rogers Communications' Gross Margin % has ranged from 36.72 to 46.68. According to the industry distribution chart, Rogers Communications ranks #195 out of 342 companies in the Telecommunication Services industry, placing it in the top 57%.
Is Rogers Communications' Gross Margin % too high?
Rogers Communications' current Gross Margin % of 43.12% is near median its 10-year median of 41.37. Over the past 10 years, this metric has ranged from a low of 36.72 to a high of 46.68. The Telecommunication Services industry median Gross Margin % is 51.42. Rogers Communications' value of 43.12% is 16.1% below this industry median. Based on the distribution chart, Rogers Communications ranks #195 out of 342 companies in the Telecommunication Services industry, which is below the industry midpoint. Overall, Rogers Communications has a GF Score™ of 87/100, reflecting its overall financial health beyond just this single metric.
How does Rogers Communications' Gross Margin % compare to TMUS and VZ?
According to the Telecommunication Services industry distribution chart, Rogers Communications ranks #195 out of 342 companies for Gross Margin %. This places Rogers Communications in the lower half of its industry. The industry median Gross Margin % is 51.42. Rogers Communications' value of 43.12% is 16.1% below this benchmark. Historically, Rogers Communications' own Gross Margin % has ranged from 36.72 to 46.68 over the past decade. While the company's 10-year median is 41.37 vs. the industry median of 51.42, Rogers Communications has consistently been below the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Gross Margin % for a Telecommunication Services company?
The median Gross Margin % among Telecommunication Services companies is 51.42, based on 342 companies in the industry. Companies in the top quartile (top 25%) have a Gross Margin % significantly above this median, while those in the bottom quartile fall well below. However, Gross Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Rogers Communications's current Gross Margin % of 43.12% is 16.1% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Gross Margin % mean?
A high Gross Margin % can signal that a stock is expensive relative to its fundamentals. Gross margin is the ratio of total gross profit to net sales. View historical data on Rogers Communications and its competitors. For the Telecommunication Services industry, the median Gross Margin % is 51.42 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Rogers Communications's current Gross Margin % is 43.12%, which is near median its own 10-year median of 41.37. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Rogers Communications stock overvalued right now?
Rogers Communications (STU:RCIB) has a current Gross Margin % of 43.12%. The stock's GF Value™ is €34.34, compared to a current price of €30.59 — trading 10.9% below its estimated fair value. The current Gross Margin % is 43.12%, which is near median its 10-year median of 41.37 and 16.1% below the Telecommunication Services industry median of 51.42. Rogers Communications' overall GF Score™ is 87/100 with 5 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Gross Margin % calculated?
Gross Margin % is calculated from a company's financial statements. For Rogers Communications (STU:RCIB), the current Gross Margin % is 43.12% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Rogers Communications (STU:RCIB) Overvalued in 2026?
Based on GuruFocus' analysis, Rogers Communications stock appears to be undervalued.
The current stock price of €30.59 is trading 10.9% below its estimated GF Value™ of €34.34.
Key valuation signals for STU:RCIB:
Gross Margin %: 43.12% (near median its 10-year median of 41.37)
GF Value™: €34.34 vs. price of €30.59 (10.9% below fair value)
Industry Position: 16.1% below the Telecommunication Services median (#195 of 342)
No single metric tells the full story. See the STU:RCIB stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Rogers Communications is the largest wireless service provider in Canada with more than 11 million subscribers, equating to one-third of the total Canadian market. Rogers' wireless business accounts for more than half of total revenue and has been growing at a higher rate than other segments. The cable segment, which provides about 38% of total revenue after acquiring Shaw, offers home internet, television, and landline phone service to consumers and businesses. Remaining sales come from Rogers' media unit, which owns and operates various television and radio stations and major Toronto sports franchises, including the Blue Jays, Maple Leafs, Raptors, Toronto FC, and Argonauts.
87GF Score
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