Vertu MotorsSTU:V2N -1.76%61 Gross Margin % is 11.09% as of Feb. 2026, which is 0% below its 10-year median of 11.14. GuruFocus rates STU:V2N with a GF Score™ of 61/100 and a GF Value™ of €0.80. The stock has 7 warning signs investors should review. Among 1,313 Vehicles & Parts companies, Vertu Motors ranks worse than 83.4% on this metric.
Vertu Motors PLC gross margin has been in long-term decline. The average rate of decline per year is -1.5%.
The historical rank and industry rank for Vertu Motors's Gross Margin % or its related term are showing as below:
STU:V2N'
s Gross Margin % Range Over the Past 10 Years
Min: 10.8 Med: 11.14 Max: 12.04
Current: 11.17
During the past 13 years, the highestGross Margin % of Vertu Motors was 12.04%. The lowest was 10.80%. And the median was 11.14%.
STU:V2N's Gross Margin % is ranked worse than 83.4% of 1313
companies
in the Vehicles & Parts industry
Industry Median: 19.84
vs STU:V2N: 11.17
Vertu Motors had a gross margin of 11.09% for the quarter that ended in Feb. 2026 => No sustainable competitive advantage
The 5-Year average Growth Rate of Gross Margin for Vertu Motors was -1.50% per year.
Vertu Motors (STU:V2N) Gross Margin % Explanation
Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.
Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %
1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key
Vertu Motors had a gross margin of 11.09% for the quarter that ended in Feb. 2026 => No sustainable competitive advantage
Be Aware
If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.
Vertu Motors Gross Margin % Related Terms
Vertu Motors Gross Margin % Historical Data
* Premium members only.
The historical data trend for Vertu Motors's Gross Margin % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
STU:V2N vs CVNA, PAG, ALTB: Gross Margin % Comparison
For the Auto & Truck Dealerships subindustry, Vertu Motors's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Vertu Motors Gross Margin % vs Vehicles & Parts Industry
For the Vehicles & Parts industry and Consumer Cyclical sector, Vertu Motors's Gross Margin % distribution charts can be found below:
* The bar in red indicates where Vertu Motors's Gross Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.
Vertu Motors (STU:V2N) has a Gross Margin % of 11.09% as of Feb. 2026. Gross margin is the ratio of total gross profit to net sales. View historical data on Vertu Motors and its competitors. This is near median its historical median of 11.14. Over the past decade, Vertu Motors' Gross Margin % has ranged from 10.80 to 12.04. According to the industry distribution chart, Vertu Motors ranks #1095 out of 1313 companies in the Vehicles & Parts industry, placing it in the top 83.4%.
Is Vertu Motors' Gross Margin % too high?
Vertu Motors' current Gross Margin % of 11.09% is near median its 10-year median of 11.14. Over the past 10 years, this metric has ranged from a low of 10.80 to a high of 12.04. The Vehicles & Parts industry median Gross Margin % is 19.84. Vertu Motors' value of 11.09% is 44.1% below this industry median. Based on the distribution chart, Vertu Motors ranks #1095 out of 1313 companies in the Vehicles & Parts industry, which is in the bottom quartile relative to peers. Overall, Vertu Motors has a GF Score™ of 61/100, reflecting its overall financial health beyond just this single metric.
How does Vertu Motors' Gross Margin % compare to CVNA and PAG?
According to the Vehicles & Parts industry distribution chart, Vertu Motors ranks #1095 out of 1313 companies for Gross Margin %. This places Vertu Motors in the lower half of its industry. The industry median Gross Margin % is 19.84. Vertu Motors' value of 11.09% is 44.1% below this benchmark. Historically, Vertu Motors' own Gross Margin % has ranged from 10.80 to 12.04 over the past decade. While the company's 10-year median is 11.14 vs. the industry median of 19.84, Vertu Motors has consistently been below the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Gross Margin % for a Vehicles & Parts company?
The median Gross Margin % among Vehicles & Parts companies is 19.84, based on 1,313 companies in the industry. Companies in the top quartile (top 25%) have a Gross Margin % significantly above this median, while those in the bottom quartile fall well below. However, Gross Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Vertu Motors's current Gross Margin % of 11.09% is 44.1% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Gross Margin % mean?
A high Gross Margin % can signal that a stock is expensive relative to its fundamentals. Gross margin is the ratio of total gross profit to net sales. View historical data on Vertu Motors and its competitors. For the Vehicles & Parts industry, the median Gross Margin % is 19.84 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Vertu Motors's current Gross Margin % is 11.09%, which is near median its own 10-year median of 11.14. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Vertu Motors stock overvalued right now?
Vertu Motors (STU:V2N) has a current Gross Margin % of 11.09%. The stock's GF Value™ is €0.80, compared to a current price of €0.84 — trading 4.4% above its estimated fair value. The current Gross Margin % is 11.09%, which is near median its 10-year median of 11.14 and 44.1% below the Vehicles & Parts industry median of 19.84. Vertu Motors' overall GF Score™ is 61/100 with 7 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Gross Margin % calculated?
Gross Margin % is calculated from a company's financial statements. For Vertu Motors (STU:V2N), the current Gross Margin % is 11.09% as of Feb. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Vertu Motors (STU:V2N) Overvalued in 2026?
Based on GuruFocus' analysis, Vertu Motors stock appears to be overvalued.
The current stock price of €0.84 is trading 4.4% above its estimated GF Value™ of €0.80.
Key valuation signals for STU:V2N:
Gross Margin %: 11.09% (near median its 10-year median of 11.14)
GF Value™: €0.80 vs. price of €0.84 (4.4% above fair value)
Industry Position: 44.1% below the Vehicles & Parts median (#1095 of 1313)
No single metric tells the full story. See the STU:V2N stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Vertu Motors PLC is an automotive retailer in the United Kingdom. The business activity of the group includes selling new cars, motorcycles, commercial vehicles, and used vehicles, together with after-sale services. It operates through various franchise dealerships, such as Volkswagen, Land Rover, Audi, Mercedes-Benz, Jaguar, Kia, Toyota, and many others. The company generates maximum revenue from used cars.
61GF Score
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Gross Margin % is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
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