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HakutenTSE:2173 -1.83%69 Gross Margin % is 31.35% as of Dec. 2025, which is 12% above its 10-year median of 27.99. GuruFocus rates TSE:2173 with a GF Score™ of 69/100 and a GF Value™ of 円967.56 (Modestly Undervalued). Among 944 Media - Diversified companies, Hakuten ranks worse than 61.76% on this metric.
Gross Margin % is calculated as gross profit divided by its revenue. Hakuten's Gross Profit for the
six
months ended in Dec. 2025 was 円4,082 Mil. Hakuten's Revenue for the
six
months ended in Dec. 2025 was 円13,022 Mil. Therefore, Hakuten's Gross Margin % for the quarter that ended in Dec. 2025 was 31.35%.
The historical rank and industry rank for Hakuten's Gross Margin % or its related term are showing as below:
TSE:2173'
s Gross Margin % Range Over the Past 10 Years
Min: 22.7 Med: 27.99 Max: 32.1
Current: 32.1
During the past 13 years, the highestGross Margin % of Hakuten was 32.10%. The lowest was 22.70%. And the median was 27.99%.
TSE:2173's Gross Margin % is ranked worse than 61.76% of 944
companies
in the Media - Diversified industry
Industry Median: 38.99
vs TSE:2173: 32.10
Hakuten had a gross margin of 31.35% for the quarter that ended in Dec. 2025 => Competition eroding margins
The 5-Year average Growth Rate of Gross Margin for Hakuten was 1.70% per year.
Hakuten (TSE:2173) Gross Margin % Explanation
Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.
Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %
1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key
Hakuten had a gross margin of 31.35% for the quarter that ended in Dec. 2025 => Competition eroding margins
Be Aware
If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.
Hakuten Gross Margin % Related Terms
Hakuten Gross Margin % Historical Data
* Premium members only.
The historical data trend for Hakuten's Gross Margin % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
TSE:2173 vs APP, OMC, TTD: Gross Margin % Comparison
For the Advertising Agencies subindustry, Hakuten's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Hakuten Gross Margin % vs Media - Diversified Industry
For the Media - Diversified industry and Communication Services sector, Hakuten's Gross Margin % distribution charts can be found below:
* The bar in red indicates where Hakuten's Gross Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.
Hakuten (TSE:2173) has a Gross Margin % of 31.35% as of Dec. 2025. Gross margin is the ratio of total gross profit to net sales. View historical data on Hakuten and its competitors. This is 12% above median its historical median of 27.99. Over the past decade, Hakuten's Gross Margin % has ranged from 22.70 to 32.10. According to the industry distribution chart, Hakuten ranks #583 out of 944 companies in the Media - Diversified industry, placing it in the top 61.8%.
Is Hakuten's Gross Margin % too high?
Hakuten's current Gross Margin % of 31.35% is 12% above median its 10-year median of 27.99. Over the past 10 years, this metric has ranged from a low of 22.70 to a high of 32.10. The Media - Diversified industry median Gross Margin % is 38.99. Hakuten's value of 31.35% is 19.6% below this industry median. Based on the distribution chart, Hakuten ranks #583 out of 944 companies in the Media - Diversified industry, which is below the industry midpoint. Overall, Hakuten has a GF Score™ of 69/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Hakuten's Gross Margin % compare to APP and OMC?
According to the Media - Diversified industry distribution chart, Hakuten ranks #583 out of 944 companies for Gross Margin %. This places Hakuten in the lower half of its industry. The industry median Gross Margin % is 38.99. Hakuten's value of 31.35% is 19.6% below this benchmark. Historically, Hakuten's own Gross Margin % has ranged from 22.70 to 32.10 over the past decade. While the company's 10-year median is 27.99 vs. the industry median of 38.99, Hakuten has consistently been below the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Gross Margin % for a Media - Diversified company?
The median Gross Margin % among Media - Diversified companies is 38.99, based on 944 companies in the industry. Companies in the top quartile (top 25%) have a Gross Margin % significantly above this median, while those in the bottom quartile fall well below. However, Gross Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Hakuten's current Gross Margin % of 31.35% is 19.6% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Gross Margin % mean?
A high Gross Margin % can signal that a stock is expensive relative to its fundamentals. Gross margin is the ratio of total gross profit to net sales. View historical data on Hakuten and its competitors. For the Media - Diversified industry, the median Gross Margin % is 38.99 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Hakuten's current Gross Margin % is 31.35%, which is 12% above median its own 10-year median of 27.99. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Hakuten stock overvalued right now?
Based on GuruFocus' analysis, Hakuten (TSE:2173) is currently considered Modestly Undervalued. The stock's GF Value™ is 円967.56, compared to a current price of 円697.00 — trading 28% below its estimated fair value. The current Gross Margin % is 31.35%, which is 12% above median its 10-year median of 27.99 and 19.6% below the Media - Diversified industry median of 38.99. Hakuten's overall GF Score™ is 69/100. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Gross Margin % calculated?
Gross Margin % is calculated from a company's financial statements. For Hakuten (TSE:2173), the current Gross Margin % is 31.35% as of Dec. 2025. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Hakuten (TSE:2173) Overvalued in 2026?
Based on GuruFocus' analysis, Hakuten stock appears to be undervalued.
The current stock price of 円697.00 is trading 28% below its estimated GF Value™ of 円967.56.
GuruFocus considers Hakuten to be Modestly Undervalued.
Key valuation signals for TSE:2173:
Gross Margin %: 31.35% (12% above median its 10-year median of 27.99)
GF Value™: 円967.56 vs. price of 円697.00 (28% below fair value)
Industry Position: 19.6% below the Media - Diversified median (#583 of 944)
No single metric tells the full story. See the TSE:2173 stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Hakuten Corp is a Japan-based company engages in producing and sponsoring event promotions, exhibitions, business meetings, private shows, conferences, and conventions, among others. It is also engaged in the design, construction, and supervision of commercial spaces, such as road shows, conferences, and ceremonies, as well as the provision of digital marketing solutions.
69GF Score
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Gross Margin % is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
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