Hakuten (TSE:2173) PE Ratio (TTM): 5.74 (As of Jul. 14, 2026) — 43% Below Median

Author: Vera Yuan Vera Yuan
Vera Yuan
Vera Yuan
Director of Data and Quant Analytics at GuruFocus
Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
Reviewed by: Charlie Tian Charlie Tian
Charlie Tian
Charlie Tian
Founder & CEO of GuruFocus
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.

TSE:2173 Hakuten Corp TSE:2173
69 GF Score
Price 円703.00
GF Value 円967.56
Valuation Modestly Undervalued
View Full Analysis

What is Hakuten PE Ratio (TTM)?

Hakuten TSE:2173 +0.86% 69 PE Ratio (TTM) is 5.74 as of Jul. 14, 2026, which is 43% below its 10-year median of 10.10. GuruFocus rates TSE:2173 with a GF Score™ of 69/100 and a GF Value™ of 円967.56 (Modestly Undervalued). Among 565 Media - Diversified companies, Hakuten ranks better than 90.44% on this metric.

The PE Ratio (TTM), or Price-to-Earnings ratio, or P/E Ratio, is a financial ratio used to compare a company's market price to its Earnings per Share (Diluted). As of today (2026-07-14), Hakuten's share price is 円703.00. Hakuten's Earnings per Share (Diluted) for the trailing twelve months (TTM) ended in Dec. 2025 was 円122.53. Therefore, Hakuten's PE Ratio (TTM) for today is 5.74.

Good Sign:

Hakuten Corp stock PE Ratio (=5.68) is close to 10-year low of 5.3.


The historical rank and industry rank for Hakuten's PE Ratio (TTM) or its related term are showing as below:

TSE:2173' s PE Ratio (TTM) Range Over the Past 10 Years
Min: 5.3   Med: 10.1   Max: 80.42
Current: 5.74


During the past 13 years, the highest PE Ratio (TTM) of Hakuten was 80.42. The lowest was 5.30. And the median was 10.10.


TSE:2173's PE Ratio (TTM) is ranked better than
90.44% of 565 companies
in the Media - Diversified industry
Industry Median: 16.46 vs TSE:2173: 5.74

Hakuten's Earnings per Share (Diluted) for the six months ended in Dec. 2025 was 円71.59. Its Earnings per Share (Diluted) for the trailing twelve months (TTM) ended in Dec. 2025 was 円122.53.

As of today (2026-07-14), Hakuten's share price is 円703.00. Hakuten's EPS without NRI for the trailing twelve months (TTM) ended in Dec. 2025 was 円121.75. Therefore, Hakuten's PE Ratio without NRI for today is 5.77.

During the past 13 years, Hakuten's highest PE Ratio without NRI was 26.63. The lowest was 5.34. And the median was 12.84.

Hakuten's EPS without NRI for the six months ended in Dec. 2025 was 円71.62. Its EPS without NRI for the trailing twelve months (TTM) ended in Dec. 2025 was 円121.75.

During the past 12 months, Hakuten's average EPS without NRI Growth Rate was 89.10% per year. During the past 3 years, the average EPS without NRI Growth Rate was 62.50% per year.

During the past 13 years, Hakuten's highest 3-Year average EPS without NRI Growth Rate was 435.40% per year. The lowest was -50.30% per year. And the median was 17.10% per year.

Hakuten's EPS (Basic) for the six months ended in Dec. 2025 was 円71.68. Its EPS (Basic) for the trailing twelve months (TTM) ended in Dec. 2025 was 円122.62.


Hakuten  (TSE:2173) PE Ratio (TTM) Explanation

The PE Ratio (TTM) can be viewed as the number of years it takes for the company to earn back the price you pay for the stock. For example, if a company earns $2 a share per year, and the stock is traded at $30, the PE Ratio (TTM) is 15. Therefore it takes 15 years for the company to earn back the $30 you paid for its stock, assuming the earnings stays constant over the next 15 years.

In real business, earnings never stay constant. If a company can grow its earnings, it takes fewer years for the company to earn back the price you pay for the stock. If a company's earnings decline it takes more years. As a shareholder, you want the company to earn back the price you pay as soon as possible. Therefore, lower P/E stocks are more attractive than higher P/E stocks so long as the PE Ratio (TTM) is positive. Also for stocks with the same PE Ratio (TTM), the one with faster growth business is more attractive.

If a company loses money, the PE Ratio (TTM) becomes meaningless.

To compare stocks with different growth rates, Peter Lynch invented a ratio called PEG Ratio. PEG Ratio is defined as the PE Ratio (TTM) divided by the growth ratio. He thinks a company with a PE Ratio (TTM) equal to its growth rate is fairly valued. Still he said he would rather buy a company growing 20% a year with a PE Ratio (TTM) of 20, instead of a company growing 10% a year with a PE Ratio (TTM) of 10.

Because the PE Ratio (TTM) measures how long it takes to earn back the price you pay, the PE Ratio (TTM) can be applied to the stocks across different industries. That is why it is the one of the most important and widely used indicators for the valuation of stocks.

Similar to the PE Ratio without NRI or PS Ratio or Price-to-Operating-Cash-Flow or Price-to-Free-Cash-Flow , the PE Ratio (TTM) measures the valuation based on the earning power of the company. This is where it is different from the PB Ratio , which measures the valuation based on the company's balance sheet.


Be Aware

Investors need to be aware that the PE Ratio (TTM) can be misleading a lot of times, especially when the underlying business is cyclical and unpredictable. As Peter Lynch pointed out, cyclical businesses have higher profit margins at the peaks of the business cycles. Their earnings are high and PE Ratio (TTM)s are artificially low. It is usually a bad idea to buy a cyclical business when the PE Ratio (TTM) is low. A better ratio to identify the time to buy a cyclical businesses is the PS Ratio .

PE Ratio (TTM) can also be affected by non-recurring-items such as the sale of part of businesses. This may increase for the current year or quarter dramatically. But it cannot be repeated over and over. Therefore PE Ratio without NRI is a more accurate indication of valuation than PE Ratio (TTM).


Hakuten PE Ratio (TTM) Related Terms


Hakuten PE Ratio (TTM) Historical Data

* Premium members only.

The historical data trend for Hakuten's PE Ratio (TTM) can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Hakuten PE Ratio (TTM) Chart

Hakuten Annual Data
Trend Mar16 Mar17 Mar18 Mar19 Mar20 Mar21 Mar22 Mar23 Dec24 Dec25
PE Ratio (TTM)
Get a 7-Day Free Trial Premium Member Only Premium Member Only At Loss 5.43 10.00 8.54 6.92

Hakuten Semi-Annual Data
Mar16 Sep16 Mar17 Sep17 Mar18 Sep18 Mar19 Sep19 Mar20 Sep20 Mar21 Sep21 Mar22 Sep22 Mar23 Sep23 Jun24 Dec24 Jun25 Dec25
PE Ratio (TTM) Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 12.30 5.60 8.54 N/A 6.92

TSE:2173 vs APP, OMC, TTD: PE Ratio (TTM) Comparison

For the Advertising Agencies subindustry, Hakuten's PE Ratio (TTM), along with its competitors' market caps and PE Ratio (TTM) data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Hakuten PE Ratio (TTM) vs Media - Diversified Industry

For the Media - Diversified industry and Communication Services sector, Hakuten's PE Ratio (TTM) distribution charts can be found below:

* The bar in red indicates where Hakuten's PE Ratio (TTM) falls into.


TSE:2173
69GF Score
Hakuten Corp TSE:2173
PE Ratio (TTM) is just one metric. See GF Score™, valuation, warning signs, and more.
View Full Analysis

Hakuten PE Ratio (TTM) Calculation

The PE Ratio (TTM), or Price-to-Earnings ratio, or P/E Ratio, is a financial ratio used to compare a company's market price to its Earnings per Share (Diluted). It is the most widely used ratio in the valuation of stocks.

Hakuten's PE Ratio (TTM) for today is calculated as

PE Ratio (TTM)=Share Price/Earnings per Share (Diluted) (TTM)
=703.00/122.525
=5.74

Hakuten's Share Price of today is 円703.00.
For company reported semi-annually, Hakuten's Earnings per Share (Diluted) for the trailing twelve months (TTM) ended in Dec. 2025 adds up the semi-annually data reported by the company within the most recent 12 months, which was 円122.53.

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

It can also be calculated from the numbers for the whole company:

PE Ratio (TTM)=Market Cap /Net Income

There are at least three kinds of PE Ratio (TTM)s used by different investors. They are Trailing Twelve Month PE Ratio (TTM) or PE Ratio (TTM) (TTM), Forward PE Ratio, or PE Ratio without NRI. A new PE Ratio (TTM) based on inflation-adjusted normalized PE Ratio (TTM) is called Shiller PE Ratio, after Yale professor Robert Shiller.

In the calculation of PE Ratio (TTM), the earnings per share used are the earnings per share over the past 12 months. For Forward PE Ratio, the earnings are the expected earnings for the next twelve months. In the case of PE Ratio without NRI, the reported earnings less the non-recurring items are used.

For Shiller PE Ratio, the earnings of the past 10 years are inflation-adjusted and averaged. Since it looks at the average over the last 10 years, Shiller PE Ratio is also called PE10.

Frequently Asked Questions Learn more about PE Ratio (TTM) →
What does a PE Ratio (TTM) of 5.74 mean?
Hakuten (TSE:2173) has a PE Ratio (TTM) of 5.74 as of Jul. 14, 2026. Trailing 12-month P/E ratio is the ratio of share price to a company's trailing 12-month earnings per share. View historical data on Hakuten and its competitors. This is 43% below median its historical median of 10.10. Over the past decade, Hakuten's PE Ratio (TTM) has ranged from 5.30 to 80.42. According to the industry distribution chart, Hakuten ranks #54 out of 565 companies in the Media - Diversified industry, placing it in the top 9.6%.
Is Hakuten's PE Ratio (TTM) too high?
Hakuten's current PE Ratio (TTM) of 5.74 is 43% below median its 10-year median of 10.10. Over the past 10 years, this metric has ranged from a low of 5.30 to a high of 80.42. The Media - Diversified industry median PE Ratio (TTM) is 16.46. Hakuten's value of 5.74 is 65.1% below this industry median. Based on the distribution chart, Hakuten ranks #54 out of 565 companies in the Media - Diversified industry, which is in the top quartile — a strong position relative to peers. Overall, Hakuten has a GF Score™ of 69/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Hakuten's PE Ratio (TTM) compare to APP and OMC?
According to the Media - Diversified industry distribution chart, Hakuten ranks #54 out of 565 companies for PE Ratio (TTM). This places Hakuten in the top 10% of its industry — outperforming the majority of peers. The industry median PE Ratio (TTM) is 16.46. Hakuten's value of 5.74 is 65.1% below this benchmark. Historically, Hakuten's own PE Ratio (TTM) has ranged from 5.30 to 80.42 over the past decade. While the company's 10-year median is 10.10 vs. the industry median of 16.46, Hakuten has consistently been below the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good PE Ratio (TTM) for a Media - Diversified company?
The median PE Ratio (TTM) among Media - Diversified companies is 16.46, based on 565 companies in the industry. Companies in the top quartile (top 25%) have a PE Ratio (TTM) significantly above this median, while those in the bottom quartile fall well below. However, PE Ratio (TTM) should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Hakuten's current PE Ratio (TTM) of 5.74 is 65.1% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high PE Ratio (TTM) mean?
A high PE Ratio (TTM) can signal that a stock is expensive relative to its fundamentals. Trailing 12-month P/E ratio is the ratio of share price to a company's trailing 12-month earnings per share. View historical data on Hakuten and its competitors. For the Media - Diversified industry, the median PE Ratio (TTM) is 16.46 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Hakuten's current PE Ratio (TTM) is 5.74, which is 43% below median its own 10-year median of 10.10. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Hakuten stock overvalued right now?
Based on GuruFocus' analysis, Hakuten (TSE:2173) is currently considered Modestly Undervalued. The stock's GF Value™ is 円967.56, compared to a current price of 円703.00 — trading 27.3% below its estimated fair value. The current PE Ratio (TTM) is 5.74, which is 43% below median its 10-year median of 10.10 and 65.1% below the Media - Diversified industry median of 16.46. Hakuten's overall GF Score™ is 69/100. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is PE Ratio (TTM) calculated?
PE Ratio (TTM) is calculated from a company's financial statements. For Hakuten (TSE:2173), the current PE Ratio (TTM) is 5.74 as of Jul. 14, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Hakuten (TSE:2173) Overvalued in 2026?

Based on GuruFocus' analysis, Hakuten stock appears to be undervalued. The current stock price of 円703.00 is trading 27.3% below its estimated GF Value™ of 円967.56. GuruFocus considers Hakuten to be Modestly Undervalued.

Key valuation signals for TSE:2173:

  • PE Ratio (TTM): 5.74 (43% below median its 10-year median of 10.10)
  • GF Value™: 円967.56 vs. price of 円703.00 (27.3% below fair value)
  • GF Score™: 69/100
  • Industry Position: 65.1% below the Media - Diversified median (#54 of 565)

No single metric tells the full story. See the TSE:2173 stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Hakuten Business Description

Address 3-1-1 Kyobashi, 20th Floor, Tokyo Square Garden, Chuo-ku, Tokyo, JPN, 104-0031
Hakuten Corp is a Japan-based company engages in producing and sponsoring event promotions, exhibitions, business meetings, private shows, conferences, and conventions, among others. It is also engaged in the design, construction, and supervision of commercial spaces, such as road shows, conferences, and ceremonies, as well as the provision of digital marketing solutions.
69GF Score

Get the complete analysis for TSE:2173

PE Ratio (TTM) is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

円703.00
Price
円967.56
GF Value