Vitality ProductsVPRIF Gross Margin % is 72.89% as of Jan. 2026, which is 0% above its 10-year median of 72.77. The stock has 2 warning signs investors should review. Among 1,902 Consumer Packaged Goods companies, Vitality Products ranks better than 95.16% on this metric.
Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.
Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %
1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key
Vitality Products had a gross margin of 72.89% for the quarter that ended in Jan. 2026 => Durable competitive advantage
Be Aware
If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.
Vitality Products Gross Margin % Related Terms
Vitality Products Gross Margin % Historical Data
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The historical data trend for Vitality Products's Gross Margin % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Packaged Foods subindustry, Vitality Products's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Vitality Products Gross Margin % vs Consumer Packaged Goods Industry
For the Consumer Packaged Goods industry and Consumer Defensive sector, Vitality Products's Gross Margin % distribution charts can be found below:
* The bar in red indicates where Vitality Products's Gross Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.
Vitality Products (VPRIF) has a Gross Margin % of 72.89% as of Jan. 2026. Gross margin is the ratio of total gross profit to net sales. View historical data on Vitality Products and its competitors. This is near median its historical median of 72.77. Over the past decade, Vitality Products' Gross Margin % has ranged from 72.00 to 75.85. According to the industry distribution chart, Vitality Products ranks #92 out of 1902 companies in the Consumer Packaged Goods industry, placing it in the top 4.8%.
Is Vitality Products' Gross Margin % too high?
Vitality Products' current Gross Margin % of 72.89% is near median its 10-year median of 72.77. Over the past 10 years, this metric has ranged from a low of 72.00 to a high of 75.85. The Consumer Packaged Goods industry median Gross Margin % is 26.37. Vitality Products' value of 72.89% is 176.4% above this industry median. Based on the distribution chart, Vitality Products ranks #92 out of 1902 companies in the Consumer Packaged Goods industry, which is in the top quartile — a strong position relative to peers.
How does Vitality Products' Gross Margin % compare to KHC and GIS?
According to the Consumer Packaged Goods industry distribution chart, Vitality Products ranks #92 out of 1902 companies for Gross Margin %. This places Vitality Products in the top 5% of its industry — outperforming the majority of peers. The industry median Gross Margin % is 26.37. Vitality Products' value of 72.89% is 176.4% above this benchmark. Historically, Vitality Products' own Gross Margin % has ranged from 72.00 to 75.85 over the past decade. While the company's 10-year median is 72.77 vs. the industry median of 26.37, Vitality Products has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Gross Margin % for a Consumer Packaged Goods company?
The median Gross Margin % among Consumer Packaged Goods companies is 26.37, based on 1,902 companies in the industry. Companies in the top quartile (top 25%) have a Gross Margin % significantly above this median, while those in the bottom quartile fall well below. However, Gross Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Vitality Products's current Gross Margin % of 72.89% is 176.4% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Gross Margin % mean?
A high Gross Margin % can signal that a stock is expensive relative to its fundamentals. Gross margin is the ratio of total gross profit to net sales. View historical data on Vitality Products and its competitors. For the Consumer Packaged Goods industry, the median Gross Margin % is 26.37 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Vitality Products's current Gross Margin % is 72.89%, which is near median its own 10-year median of 72.77. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Vitality Products stock overvalued right now?
Based on GuruFocus' analysis, Vitality Products (VPRIF) is currently considered Possible Value Trap. The stock's GF Value™ is $0.02, compared to a current price of $0.00 — trading 87.5% below its estimated fair value. The current Gross Margin % is 72.89%, which is near median its 10-year median of 72.77 and 176.4% above the Consumer Packaged Goods industry median of 26.37. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Gross Margin % calculated?
Gross Margin % is calculated from a company's financial statements. For Vitality Products (VPRIF), the current Gross Margin % is 72.89% as of Jan. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Vitality Products Inc is engaged in the business of manufacturing, marketing, and distributing natural health products, including vitamins, minerals and nutritional supplements. Its product categories include Iron Deficiency, The Essentials, Sleep & Stress, and Collagen. It operates in a single segment in Canada which is the business of manufacturing, marketing, and distributing natural health products, including vitamins, minerals and nutritional supplements.
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