Vitality ProductsVPRIF Operating Margin % is -3.01% as of Jan. 2026. The stock has 2 warning signs investors should review. Among 1,951 Consumer Packaged Goods companies, Vitality Products ranks worse than 83.75% on this metric.
Just like Gross Margin %, it is important to see a company maintains its operating margin over time. Among the same industry, a company with higher operating margin is more efficient in its operation. It is also more stable during industry slowdown or recessions. Peter Lynch prefers those with higher margins than those with lower margins.
Be Aware
Operating Margin % can be manipulated by adjusting the rate of depreciation, depletion and amortization (DDA).
If a company is facing competition, its Operating Margin % may decline. Often the Operating Margin % declines well before the company's Revenue or even profit decline. Therefore, Operating Margin % is a very important indicator of whether the company is facing problems.
For instance, by 2012, Nokia (NOK)'s problems were well known and its stock had lost more than 90% of its market value since 2007. But Nokias Operating Margin % had already been in decline since 2002, although its Earnings per Share (Diluted) were still rising. Investors who paid attention to Operating Margin % would have avoided this huge loss. The same can be said for Research-in-Motion (RIMM).
Therefore, Operating Margin % is a very important screening filter for GuruFocus. GuruFocus's Buffett-Munger screener requires that the profit margin is either consistent or expanding. The Model Portfolio of the Buffett-Munger screener has outperformed the market every year since inception in 2009.
Vitality Products Operating Margin % Related Terms
Vitality Products Operating Margin % Historical Data
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The historical data trend for Vitality Products's Operating Margin % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Packaged Foods subindustry, Vitality Products's Operating Margin %, along with its competitors' market caps and Operating Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Vitality Products Operating Margin % vs Consumer Packaged Goods Industry
For the Consumer Packaged Goods industry and Consumer Defensive sector, Vitality Products's Operating Margin % distribution charts can be found below:
* The bar in red indicates where Vitality Products's Operating Margin % falls into.
Operating Margin % - also known as operating income margin, operating profit margin and return on sales (ROS) - is the ratio of Operating Income divided by net sales or Revenue, usually presented in percent.
Vitality Products's Operating Margin % for the fiscal year that ended in Jan. 2026 is calculated as
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Vitality Products (VPRIF) has a Operating Margin % of -3.01% as of Jan. 2026. Operating margin is the ratio of total operating income to net sales. View historical data on Vitality Products and its competitors. According to the industry distribution chart, Vitality Products ranks #1634 out of 1951 companies in the Consumer Packaged Goods industry, placing it in the top 83.8%.
Is Vitality Products' Operating Margin % too high?
Vitality Products' current Operating Margin % is -3.01%. Based on the distribution chart, Vitality Products ranks #1634 out of 1951 companies in the Consumer Packaged Goods industry, which is in the bottom quartile relative to peers.
How does Vitality Products' Operating Margin % compare to KHC and GIS?
According to the Consumer Packaged Goods industry distribution chart, Vitality Products ranks #1634 out of 1951 companies for Operating Margin %. This places Vitality Products in the lower half of its industry. The industry median Operating Margin % is 5.26. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Operating Margin % for a Consumer Packaged Goods company?
The median Operating Margin % among Consumer Packaged Goods companies is 5.26, based on 1,951 companies in the industry. Companies in the top quartile (top 25%) have a Operating Margin % significantly above this median, while those in the bottom quartile fall well below. However, Operating Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Operating Margin % mean?
A high Operating Margin % can signal that a stock is expensive relative to its fundamentals. Operating margin is the ratio of total operating income to net sales. View historical data on Vitality Products and its competitors. For the Consumer Packaged Goods industry, the median Operating Margin % is 5.26 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Vitality Products's current Operating Margin % is -3.01%. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Vitality Products stock overvalued right now?
Based on GuruFocus' analysis, Vitality Products (VPRIF) is currently considered Possible Value Trap. The stock's GF Value™ is $0.02, compared to a current price of $0.00 — trading 87.5% below its estimated fair value. The current Operating Margin % is -3.01%. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Operating Margin % calculated?
Operating Margin % is calculated from a company's financial statements. For Vitality Products (VPRIF), the current Operating Margin % is -3.01% as of Jan. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Vitality Products Inc is engaged in the business of manufacturing, marketing, and distributing natural health products, including vitamins, minerals and nutritional supplements. Its product categories include Iron Deficiency, The Essentials, Sleep & Stress, and Collagen. It operates in a single segment in Canada which is the business of manufacturing, marketing, and distributing natural health products, including vitamins, minerals and nutritional supplements.
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