Gross Margin % is calculated as gross profit divided by its revenue. Brand 24's Gross Profit for the
three
months ended in Sep. 2025 was zł5.01 Mil. Brand 24's Revenue for the
three
months ended in Sep. 2025 was zł10.81 Mil. Therefore, Brand 24's Gross Margin % for the quarter that ended in Sep. 2025 was 46.32%.
The historical rank and industry rank for Brand 24's Gross Margin % or its related term are showing as below:
WAR:B24'
s Gross Margin % Range Over the Past 10 Years
Min: 45.26 Med: 53.03 Max: 61.03
Current: 49.03
During the past 9 years, the highestGross Margin % of Brand 24 was 61.03%. The lowest was 45.26%. And the median was 53.03%.
WAR:B24's Gross Margin % is not ranked
in the Software industry.
Industry Median: 40.41
vs WAR:B24: 49.03
Brand 24 had a gross margin of 46.32% for the quarter that ended in Sep. 2025 => Durable competitive advantage
The 5-Year average Growth Rate of Gross Margin for Brand 24 was 0.00% per year.
Brand 24 (WAR:B24) Gross Margin % Explanation
Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.
Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %
1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key
Brand 24 had a gross margin of 46.32% for the quarter that ended in Sep. 2025 => Durable competitive advantage
Be Aware
If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.
Brand 24 Gross Margin % Related Terms
Brand 24 Gross Margin % Historical Data
* Premium members only.
The historical data trend for Brand 24's Gross Margin % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
WAR:B24 vs CRM, SHOP, UBER: Gross Margin % Comparison
For the Software - Application subindustry, Brand 24's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Brand 24 Gross Margin % vs Software Industry
For the Software industry and Technology sector, Brand 24's Gross Margin % distribution charts can be found below:
* The bar in red indicates where Brand 24's Gross Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.
Brand 24 (WAR:B24) has a Gross Margin % of 46.32% as of Sep. 2025. Gross margin is the ratio of total gross profit to net sales. View historical data on Brand 24 and its competitors. This is 13% below median its historical median of 53.03. Over the past decade, Brand 24's Gross Margin % has ranged from 45.26 to 61.03.
Is Brand 24's Gross Margin % too high?
Brand 24's current Gross Margin % of 46.32% is 13% below median its 10-year median of 53.03. Over the past 10 years, this metric has ranged from a low of 45.26 to a high of 61.03. The Software industry median Gross Margin % is 40.41. Brand 24's value of 46.32% is 14.6% above this industry median. Overall, Brand 24 has a GF Score™ of 79/100, reflecting its overall financial health beyond just this single metric.
How does Brand 24's Gross Margin % compare to CRM and SHOP?
Brand 24's Gross Margin % of 46.32% can be compared against companies in the Software industry. The industry median Gross Margin % is 40.41. Brand 24's value of 46.32% is 14.6% above this benchmark. Historically, Brand 24's own Gross Margin % has ranged from 45.26 to 61.03 over the past decade. While the company's 10-year median is 53.03 vs. the industry median of 40.41, Brand 24 has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Gross Margin % for a Software company?
The median Gross Margin % among Software companies is 40.41, based on 2,681 companies in the industry. Companies in the top quartile (top 25%) have a Gross Margin % significantly above this median, while those in the bottom quartile fall well below. However, Gross Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Brand 24's current Gross Margin % of 46.32% is 14.6% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Gross Margin % mean?
A high Gross Margin % can signal that a stock is expensive relative to its fundamentals. Gross margin is the ratio of total gross profit to net sales. View historical data on Brand 24 and its competitors. For the Software industry, the median Gross Margin % is 40.41 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Brand 24's current Gross Margin % is 46.32%, which is 13% below median its own 10-year median of 53.03. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Brand 24 stock overvalued right now?
Brand 24 (WAR:B24) has a current Gross Margin % of 46.32%. The stock's GF Value™ is zł66.35, compared to a current price of zł59.40 — trading 10.5% below its estimated fair value. The current Gross Margin % is 46.32%, which is 13% below median its 10-year median of 53.03 and 14.6% above the Software industry median of 40.41. Brand 24's overall GF Score™ is 79/100 with 1 warning sign to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Gross Margin % calculated?
Gross Margin % is calculated from a company's financial statements. For Brand 24 (WAR:B24), the current Gross Margin % is 46.32% as of Sep. 2025. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Brand 24 (WAR:B24) Overvalued in 2026?
Based on GuruFocus' analysis, Brand 24 stock appears to be undervalued.
The current stock price of zł59.40 is trading 10.5% below its estimated GF Value™ of zł66.35.
Key valuation signals for WAR:B24:
Gross Margin %: 46.32% (13% below median its 10-year median of 53.03)
GF Value™: zł66.35 vs. price of zł59.40 (10.5% below fair value)
Industry Position: 14.6% above the Software median
No single metric tells the full story. See the WAR:B24 stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Brand 24 SA is a Poland based creator and supplier of Brand 24 analytics software used to monitor Internet content, including on social media such as Facebook or Twitter, on blogs, forums and on information services. The Brand 24 software collects and initially analyzes public mentions of brands, products and topics generally covered by monitored keywords in accordance with user-defined criteria.
79GF Score
Get the complete analysis for WAR:B24
Gross Margin % is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
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