ROC % measures how well a company generates cash flow relative to the capital it has invested in its business. It is also called ROIC %. Brand 24's annualized return on capital (ROC %) for the quarter that ended in Sep. 2025 was 9.98%.
As of today (2026-06-27), Brand 24's WACC % is 11.54%. Brand 24's ROC % is 13.70% (calculated using TTM income statement data).
Brand 24 generates higher returns on investment than it costs the company to raise the capital needed for that investment. It is earning excess returns. A firm that expects to continue generating positive excess returns on new investments in the future will see its value increase as growth increases.
Brand 24 (WAR:B24) ROC % Explanation
ROC % measures how well a company generates cash flow relative to the capital it has invested in its business. It is also called ROIC %. The reason book values of debt and equity are used is because the book values are the capital the company received when issuing the debt or receiving the equity investments.
There are four key components to this definition. The first is the use of operating income or EBIT rather than net income in the numerator. The second is the tax adjustment to this operating income or EBIT, computed as a hypothetical tax based on an effective or marginal tax rate. The third is the use of book values for invested capital, rather than market values. The final is the timing difference; the capital invested is from the end of the prior year whereas the operating income or EBIT is the current year's number.
Why is ROC % important?
Because it costs money to raise capital. A firm that generates higher returns on investment than it costs the company to raise the capital needed for that investment is earning excess returns. A firm that expects to continue generating positive excess returns on new investments in the future will see its value increase as growth increases, whereas a firm that earns returns that do not match up to its cost of capital will destroy value as it grows.
As of today, Brand 24's WACC % is 11.54%. Brand 24's ROC % is 13.70% (calculated using TTM income statement data).
Brand 24 generates higher returns on investment than it costs the company to raise the capital needed for that investment. It is earning excess returns. A firm that expects to continue generating positive excess returns on new investments in the future will see its value increase as growth increases.
Be Aware
Like ROE % and ROA %, ROC % is calculated with only 12 months of data. Fluctuations in the company's earnings or business cycles can affect the ratio drastically. It is important to look at the ratio from a long term perspective.
Brand 24 ROC % Related Terms
Brand 24 ROC % Historical Data
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The historical data trend for Brand 24's ROC % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Note:
The Operating Income data used here is four times the quarterly (Sep. 2025) data.
The tax rate is limited to between 0% and 100%.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Brand 24 (WAR:B24) has a ROC % of 9.98% as of Sep. 2025. Return on capital is the ratio of current-period net income to average two-period capital. View historical data on Brand 24 and its competitors.
Is Brand 24's ROC % too high?
Brand 24's current ROC % is 9.98%. The Software industry median ROC % is 3.11. Brand 24's value of 9.98% is 221.4% above this industry median. Overall, Brand 24 has a GF Score™ of 79/100, reflecting its overall financial health beyond just this single metric.
How does Brand 24's ROC % compare to CRM and SHOP?
Brand 24's ROC % of 9.98% can be compared against companies in the Software industry. The industry median ROC % is 3.11. Brand 24's value of 9.98% is 221.4% above this benchmark. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good ROC % for a Software company?
The median ROC % among Software companies is 3.11, based on 2,830 companies in the industry. Companies in the top quartile (top 25%) have a ROC % significantly above this median, while those in the bottom quartile fall well below. However, ROC % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Brand 24's current ROC % of 9.98% is 221.4% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high ROC % mean?
A high ROC % can signal that a stock is expensive relative to its fundamentals. Return on capital is the ratio of current-period net income to average two-period capital. View historical data on Brand 24 and its competitors. For the Software industry, the median ROC % is 3.11 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Brand 24's current ROC % is 9.98%. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Brand 24 stock overvalued right now?
Brand 24 (WAR:B24) has a current ROC % of 9.98%. The stock's GF Value™ is zł66.35, compared to a current price of zł59.40 — trading 10.5% below its estimated fair value. The current ROC % is 9.98% and 221.4% above the Software industry median of 3.11. Brand 24's overall GF Score™ is 79/100 with 1 warning sign to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is ROC % calculated?
ROC % is calculated from a company's financial statements. For Brand 24 (WAR:B24), the current ROC % is 9.98% as of Sep. 2025. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Brand 24 (WAR:B24) Overvalued in 2026?
Based on GuruFocus' analysis, Brand 24 stock appears to be undervalued.
The current stock price of zł59.40 is trading 10.5% below its estimated GF Value™ of zł66.35.
Key valuation signals for WAR:B24:
ROC %: 9.98%
GF Value™: zł66.35 vs. price of zł59.40 (10.5% below fair value)
Industry Position: 221.4% above the Software median
No single metric tells the full story. See the WAR:B24 stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Brand 24 SA is a Poland based creator and supplier of Brand 24 analytics software used to monitor Internet content, including on social media such as Facebook or Twitter, on blogs, forums and on information services. The Brand 24 software collects and initially analyzes public mentions of brands, products and topics generally covered by monitored keywords in accordance with user-defined criteria.
79GF Score
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