ROA % is calculated as Net Income divided by its average Total Assets over a certain period of time. Brand 24's annualizedNet Income for the quarter that ended in Sep. 2025 was zł2.37 Mil.
Brand 24's average Total Assets over the quarter that ended in Sep. 2025 was zł27.69 Mil. Therefore, Brand 24's annualized ROA % for the quarter that ended in Sep. 2025 was 8.55%.
The historical rank and industry rank for Brand 24's ROA % or its related term are showing as below:
WAR:B24'
s ROA % Range Over the Past 10 Years
Min: -32.38 Med: -11.51 Max: 18.14
Current: 12.86
During the past 9 years, Brand 24's highest ROA % was 18.14%. The lowest was -32.38%. And the median was -11.51%.
WAR:B24's ROA % is not ranked
in the Software industry.
Industry Median: 1.645
vs WAR:B24: 12.86
Brand 24 (WAR:B24) ROA % Explanation
ROA % measures the rate of return on the total assets (shareholder equity plus liabilities). It measures a firm's efficiency at generating profits from shareholders' equity plus its liabilities. ROA % shows how well a company uses what it has to generate earnings. ROA %s can vary drastically across industries. Therefore, ROA % should not be used to compare companies in different industries. For retailers, a ROA % of higher than 5% is expected. For example, Wal-Mart (WMT) has a ROA % of about 8% as of 2012. For banks, ROA % is close to their interest spread. A banks ROA % is typically well under 2%.
Similar to ROE, ROA % is affected by profit margins and asset turnover. This can be seen from the Du Pont Formula:
Note:
The Net Income data used here is four times the quarterly (Sep. 2025) net income data. The Revenue data used here is four times the quarterly (Sep. 2025) revenue data.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Be Aware
Like ROE, ROA % is calculated with only 12 months data. Fluctuations in the company's earnings or business cycles can affect the ratio drastically. It is important to look at the ratio from a long term perspective. ROA % can be affected by events such as stock buyback or issuance, and by goodwill, a company's tax rate and its interest payment. ROA % may not reflect the true earning power of the assets. A more accurate measurement is ROC % (ROC).
Many analysts argue the higher return the better. Buffett states that really high ROA % may indicate vulnerability in the durability of the competitive advantage.
E.g. Raising $43b to take on KO is impossible, but $1.7b to take on Moody's is. Although Moody's ROA % and underlying economics is far superior to Coca Cola, the durability is far weaker because of lower entry cost.
Brand 24 ROA % Related Terms
Brand 24 ROA % Historical Data
* Premium members only.
The historical data trend for Brand 24's ROA % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Software - Application subindustry, Brand 24's ROA %, along with its competitors' market caps and ROA % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Brand 24 ROA % vs Software Industry
For the Software industry and Technology sector, Brand 24's ROA % distribution charts can be found below:
* The bar in red indicates where Brand 24's ROA % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
In the calculation of annual ROA %, the net income of the last fiscal year and the average total assets over the fiscal year are used. In calculating the quarterly data,
the Net Income data used here is four times the quarterly (Sep. 2025) net income data.
ROA % is displayed in the 30-year financial page.
Brand 24 (WAR:B24) has a ROA % of 8.55% as of Sep. 2025. Return on assets is the ratio of current-period net income to average two-period total assets. View historical data on Brand 24 and its competitors.
Is Brand 24's ROA % too high?
Brand 24's current ROA % is 8.55%. The Software industry median ROA % is 1.65. Brand 24's value of 8.55% is 419.8% above this industry median. Overall, Brand 24 has a GF Score™ of 79/100, reflecting its overall financial health beyond just this single metric.
How does Brand 24's ROA % compare to CRM and SHOP?
Brand 24's ROA % of 8.55% can be compared against companies in the Software industry. The industry median ROA % is 1.65. Brand 24's value of 8.55% is 419.8% above this benchmark. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good ROA % for a Software company?
The median ROA % among Software companies is 1.65, based on 2,882 companies in the industry. Companies in the top quartile (top 25%) have a ROA % significantly above this median, while those in the bottom quartile fall well below. However, ROA % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Brand 24's current ROA % of 8.55% is 419.8% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high ROA % mean?
A high ROA % can signal that a stock is expensive relative to its fundamentals. Return on assets is the ratio of current-period net income to average two-period total assets. View historical data on Brand 24 and its competitors. For the Software industry, the median ROA % is 1.65 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Brand 24's current ROA % is 8.55%. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Brand 24 stock overvalued right now?
Brand 24 (WAR:B24) has a current ROA % of 8.55%. The stock's GF Value™ is zł66.35, compared to a current price of zł59.40 — trading 10.5% below its estimated fair value. The current ROA % is 8.55% and 419.8% above the Software industry median of 1.65. Brand 24's overall GF Score™ is 79/100 with 1 warning sign to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is ROA % calculated?
ROA % is calculated from a company's financial statements. For Brand 24 (WAR:B24), the current ROA % is 8.55% as of Sep. 2025. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Brand 24 (WAR:B24) Overvalued in 2026?
Based on GuruFocus' analysis, Brand 24 stock appears to be undervalued.
The current stock price of zł59.40 is trading 10.5% below its estimated GF Value™ of zł66.35.
Key valuation signals for WAR:B24:
ROA %: 8.55%
GF Value™: zł66.35 vs. price of zł59.40 (10.5% below fair value)
Industry Position: 419.8% above the Software median
No single metric tells the full story. See the WAR:B24 stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Brand 24 SA is a Poland based creator and supplier of Brand 24 analytics software used to monitor Internet content, including on social media such as Facebook or Twitter, on blogs, forums and on information services. The Brand 24 software collects and initially analyzes public mentions of brands, products and topics generally covered by monitored keywords in accordance with user-defined criteria.
79GF Score
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