Miraculum (WAR:MIR) Gross Margin %: 29.67% (As of Mar. 2026) — 10% Below Median


WAR:MIR Miraculum SA WAR:MIR
34 GF Score
Price zł0.53
GF Value zł0.95
Valuation Possible Value Trap
! 4 Warning Signs
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What is Miraculum Gross Margin %?

Miraculum WAR:MIR -0.37% 34 Gross Margin % is 29.67% as of Mar. 2026, which is 10% below its 10-year median of 32.97. GuruFocus rates WAR:MIR with a GF Score™ of 34/100 and a GF Value™ of zł0.95 (Possible Value Trap). The stock has 4 warning signs investors should review. Among 1,900 Consumer Packaged Goods companies, Miraculum ranks better than 56.79% on this metric.

Gross Margin % is calculated as gross profit divided by its revenue. Miraculum's Gross Profit for the three months ended in Mar. 2026 was zł4.31 Mil. Miraculum's Revenue for the three months ended in Mar. 2026 was zł14.53 Mil. Therefore, Miraculum's Gross Margin % for the quarter that ended in Mar. 2026 was 29.67%.


The historical rank and industry rank for Miraculum's Gross Margin % or its related term are showing as below:

WAR:MIR' s Gross Margin % Range Over the Past 10 Years
Min: 28.18   Med: 32.97   Max: 34.43
Current: 29.19


During the past 13 years, the highest Gross Margin % of Miraculum was 34.43%. The lowest was 28.18%. And the median was 32.97%.

WAR:MIR's Gross Margin % is ranked better than
56.79% of 1900 companies
in the Consumer Packaged Goods industry
Industry Median: 26.37 vs WAR:MIR: 29.19

Miraculum had a gross margin of 29.67% for the quarter that ended in Mar. 2026 => Competition eroding margins

The 5-Year average Growth Rate of Gross Margin for Miraculum was -0.50% per year.


Miraculum  (WAR:MIR) Gross Margin % Explanation

Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.

Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %

1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key

Miraculum had a gross margin of 29.67% for the quarter that ended in Mar. 2026 => Competition eroding margins


Be Aware

If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.


Miraculum Gross Margin % Related Terms


Miraculum Gross Margin % Historical Data

* Premium members only.

The historical data trend for Miraculum's Gross Margin % can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Miraculum Gross Margin % Chart

Miraculum Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
Gross Margin %
Get a 7-Day Free Trial Premium Member Only Premium Member Only 30.06 31.77 34.43 33.15 29.38

Miraculum Quarterly Data
Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26
Gross Margin % Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 30.37 29.10 31.30 27.26 29.67

WAR:MIR vs PG, CL, KVUE: Gross Margin % Comparison

For the Household & Personal Products subindustry, Miraculum's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Miraculum Gross Margin % vs Consumer Packaged Goods Industry

For the Consumer Packaged Goods industry and Consumer Defensive sector, Miraculum's Gross Margin % distribution charts can be found below:

* The bar in red indicates where Miraculum's Gross Margin % falls into.


WAR:MIR
34GF Score
Miraculum SA WAR:MIR
Gross Margin % is just one metric. See GF Score™, valuation, warning signs, and more.
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Miraculum Gross Margin % Calculation

Gross Margin is the percentage of Gross Profit out of sales or Revenue.

Miraculum's Gross Margin for the fiscal year that ended in Dec. 2025 is calculated as

Gross Margin % (A: Dec. 2025 )=Gross Profit (A: Dec. 2025 ) / Revenue (A: Dec. 2025 )
=15.8 / 53.678
=(Revenue - Cost of Goods Sold) / Revenue
=(53.678 - 37.905) / 53.678
=29.38 %

Miraculum's Gross Margin for the quarter that ended in Mar. 2026 is calculated as


Gross Margin % (Q: Mar. 2026 )=Gross Profit (Q: Mar. 2026 ) / Revenue (Q: Mar. 2026 )
=4.3 / 14.531
=(Revenue - Cost of Goods Sold) / Revenue
=(14.531 - 10.219) / 14.531
=29.67 %

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.

Frequently Asked Questions Learn more about Gross Margin % →
What does a Gross Margin % of 29.67% mean?
Miraculum (WAR:MIR) has a Gross Margin % of 29.67% as of Mar. 2026. Gross margin is the ratio of total gross profit to net sales. View historical data on Miraculum and its competitors. This is 10% below median its historical median of 32.97. Over the past decade, Miraculum's Gross Margin % has ranged from 28.18 to 34.43. According to the industry distribution chart, Miraculum ranks #821 out of 1900 companies in the Consumer Packaged Goods industry, placing it in the top 43.2%.
Is Miraculum's Gross Margin % too high?
Miraculum's current Gross Margin % of 29.67% is 10% below median its 10-year median of 32.97. Over the past 10 years, this metric has ranged from a low of 28.18 to a high of 34.43. The Consumer Packaged Goods industry median Gross Margin % is 26.37. Miraculum's value of 29.67% is 12.5% above this industry median. Based on the distribution chart, Miraculum ranks #821 out of 1900 companies in the Consumer Packaged Goods industry, which is above the industry midpoint. Overall, Miraculum has a GF Score™ of 34/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does Miraculum's Gross Margin % compare to PG and CL?
According to the Consumer Packaged Goods industry distribution chart, Miraculum ranks #821 out of 1900 companies for Gross Margin %. This puts Miraculum in the upper half of its industry. The industry median Gross Margin % is 26.37. Miraculum's value of 29.67% is 12.5% above this benchmark. Historically, Miraculum's own Gross Margin % has ranged from 28.18 to 34.43 over the past decade. While the company's 10-year median is 32.97 vs. the industry median of 26.37, Miraculum has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Gross Margin % for a Consumer Packaged Goods company?
The median Gross Margin % among Consumer Packaged Goods companies is 26.37, based on 1,900 companies in the industry. Companies in the top quartile (top 25%) have a Gross Margin % significantly above this median, while those in the bottom quartile fall well below. However, Gross Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Miraculum's current Gross Margin % of 29.67% is 12.5% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Gross Margin % mean?
A high Gross Margin % can signal that a stock is expensive relative to its fundamentals. Gross margin is the ratio of total gross profit to net sales. View historical data on Miraculum and its competitors. For the Consumer Packaged Goods industry, the median Gross Margin % is 26.37 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Miraculum's current Gross Margin % is 29.67%, which is 10% below median its own 10-year median of 32.97. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Miraculum stock overvalued right now?
Based on GuruFocus' analysis, Miraculum (WAR:MIR) is currently considered Possible Value Trap. The stock's GF Value™ is zł0.95, compared to a current price of zł0.53 — trading 43.8% below its estimated fair value. The current Gross Margin % is 29.67%, which is 10% below median its 10-year median of 32.97 and 12.5% above the Consumer Packaged Goods industry median of 26.37. Miraculum's overall GF Score™ is 34/100 with 4 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Gross Margin % calculated?
Gross Margin % is calculated from a company's financial statements. For Miraculum (WAR:MIR), the current Gross Margin % is 29.67% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Miraculum (WAR:MIR) Overvalued in 2026?

Based on GuruFocus' analysis, Miraculum stock appears to be undervalued. The current stock price of zł0.53 is trading 43.8% below its estimated GF Value™ of zł0.95. GuruFocus considers Miraculum to be Possible Value Trap.

Key valuation signals for WAR:MIR:

  • Gross Margin %: 29.67% (10% below median its 10-year median of 32.97)
  • GF Value™: zł0.95 vs. price of zł0.53 (43.8% below fair value)
  • GF Score™: 34/100 with 4 warning signs
  • Industry Position: 12.5% above the Consumer Packaged Goods median (#821 of 1900)

No single metric tells the full story. See the WAR:MIR stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Miraculum Business Description

Address ul. Prof. Michael Bobrzynskiego 14, Krakow, POL, 30-348
Miraculum SA is a cosmetics company involved in developing and marketing face and body care, perfume, depilation, and make-up products for men and women in Poland and internationally. The company also offers shaving products and deodorants.
34GF Score

Get the complete analysis for WAR:MIR

Gross Margin % is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

zł0.53
Price
zł0.95
GF Value