RLTR (Reeltime Rentals) Gross Profit: $0.22 Mil (TTM As of Dec. 2018)

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What is Reeltime Rentals Gross Profit?

Reeltime Rentals RLTR +4.14% Gross Profit is $0.22 Mil as of Dec. 2018.

Reeltime Rentals's gross profit for the three months ended in Dec. 2018 was $0.03 Mil. Reeltime Rentals's gross profit for the trailing twelve months (TTM) ended in Dec. 2018 was $0.22 Mil.

Gross Margin % is calculated as gross profit divided by its revenue. Reeltime Rentals's gross profit for the three months ended in Dec. 2018 was $0.03 Mil. Reeltime Rentals's Revenue for the three months ended in Dec. 2018 was $0.28 Mil. Therefore, Reeltime Rentals's Gross Margin % for the quarter that ended in Dec. 2018 was 10.47%.

Reeltime Rentals had a gross margin of 10.47% for the quarter that ended in Dec. 2018 => No sustainable competitive advantage

Reeltime Rentals  (OTCPK:RLTR) Gross Profit Explanation

Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.

Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %

1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key

Reeltime Rentals had a gross margin of 10.47% for the quarter that ended in Dec. 2018 => No sustainable competitive advantage

Reeltime Rentals Gross Profit Related Terms

Reeltime Rentals Gross Profit Historical Data

* Premium members only.

The historical data trend for Reeltime Rentals's Gross Profit can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Reeltime Rentals Gross Profit Chart

Reeltime Rentals Annual Data
Trend Dec14 Dec15 Dec16 Dec17 Dec18
Gross Profit
0.00 0.01 0.03 0.27 0.22

Reeltime Rentals Quarterly Data
Mar14 Jun14 Sep14 Dec14 Mar15 Jun15 Sep15 Dec15 Mar16 Jun16 Sep16 Dec16 Mar17 Jun17 Sep17 Dec17 Mar18 Jun18 Sep18 Dec18
Gross Profit Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only -0.00 0.04 0.10 0.06 0.03

RLTR vs CXKJ, FPTA, OTTV: Gross Profit Comparison

For the Entertainment subindustry, Reeltime Rentals's Gross Profit, along with its competitors' market caps and Gross Profit data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

Reeltime Rentals Gross Profit vs Media - Diversified Industry

For the Media - Diversified industry and Communication Services sector, Reeltime Rentals's Gross Profit distribution charts can be found below:

* The bar in red indicates where Reeltime Rentals's Gross Profit falls into.


Reeltime Rentals Gross Profit Calculation

Gross Profit is the different between the sale prices and the cost of buying or producing the goods.

Reeltime Rentals's Gross Profit for the fiscal year that ended in Dec. 2018 is calculated as

Gross Profit (A: Dec. 2018 )=Revenue - Cost of Goods Sold
=0.621 - 0.402
=0.22

Reeltime Rentals's Gross Profit for the quarter that ended in Dec. 2018 is calculated as

Gross Profit (Q: Dec. 2018 )=Revenue - Cost of Goods Sold
=0.277 - 0.248
=0.03

Gross Profit for the trailing twelve months (TTM) ended in Dec. 2018 adds up the quarterly data reported by the company within the most recent 12 months, which was $0.22 Mil.

Gross Profit is the numerator in the calculation of Gross Margin.

Reeltime Rentals's Gross Margin % for the quarter that ended in Dec. 2018 is calculated as

Gross Margin % (Q: Dec. 2018 )=Gross Profit (Q: Dec. 2018 ) / Revenue (Q: Dec. 2018 )
=(Revenue - Cost of Goods Sold) / Revenue
=0.03 / 0.277
=10.47 %

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.

Frequently Asked Questions Learn more about Gross Profit →
What does a Gross Profit of $0.22 Mil mean?
Reeltime Rentals (RLTR) has a Gross Profit of $0.22 Mil as of Dec. 2018. Gross Profit equals net sales less total cost of goods sold. View historical data on Reeltime Rentals and its competitors.
Is Reeltime Rentals' Gross Profit too high?
Reeltime Rentals' current Gross Profit is $0.22 Mil.
How does Reeltime Rentals' Gross Profit compare to CXKJ and FPTA?
Reeltime Rentals' Gross Profit of $0.22 Mil can be compared against companies in the Media - Diversified industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Gross Profit for a Media - Diversified company?
A good Gross Profit depends on the Media - Diversified industry context. However, Gross Profit should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Gross Profit mean?
A high Gross Profit can signal that a stock is expensive relative to its fundamentals. Gross Profit equals net sales less total cost of goods sold. View historical data on Reeltime Rentals and its competitors. Reeltime Rentals's current Gross Profit is $0.22 Mil. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Reeltime Rentals stock overvalued right now?
Reeltime Rentals (RLTR) has a current Gross Profit of $0.22 Mil. The current Gross Profit is $0.22 Mil. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Gross Profit calculated?
Gross Profit is calculated from a company's financial statements. For Reeltime Rentals (RLTR), the current Gross Profit is $0.22 Mil as of Dec. 2018. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Reeltime Rentals Business Description

Address 4203 223rd Place SE, Bothell, WA, USA, 98021
Reeltime Rentals Inc develops, produces, and distributes Virtual Reality content and technologies. The company has an end to end production, editing, and distribution capabilities for internal and external projects. The company operates in three distinct business segments: Media Division, Virtual Reality and Content Production. It develops three ongoing series for the Samsung Gear VR platform and distributes them over numerous VR delivery portals including Gear VR, Oculus, Veer VR, Vimeo, LittlStar, IGTV, HTC Vive, YouTube, Facebook, and others. The company derives maximum revenue from Media Division Segment.