RLTR (Reeltime Rentals) Intangible Assets: $0.14 Mil (As of Dec. 2018)

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What is Reeltime Rentals Intangible Assets?

Reeltime Rentals RLTR -0.09% Intangible Assets is $0.14 Mil as of Dec. 2018.

Intangible assets are defined as identifiable non-monetary assets that cannot be seen, touched or physically measured. Reeltime Rentals's intangible assets for the quarter that ended in Dec. 2018 was $0.14 Mil.

Reeltime Rentals  (OTCPK:RLTR) Intangible Assets Explanation

If a company (company A) received a patent through their own work, though it has value, it does not show up on its balance sheet as an intangible asset. However, if company A sells this patent to company B, it will show up on company B's balance sheet as an intangible asset.

The same applies to brand names, trade secrets etc. For instance, Coca-Cola's brand is extremely valuable, but the brand does not appear on its balance sheet, because the brand was never acquired.

Some intangibles are amortized. Amortization is the depreciation of intangible assets.

Many intangibles are not amortized. They may still be written down when the company decides the asset is impaired.

Whenever you see an increase in goodwill over a number of years, you can assume it's because the company is out buying other businesses above book value. GOOD if buying businesses with durable competitive advantage.

If goodwill stays the same, the company when acquiring other companies is either paying less than book value or not acquiring. Businesses with moats never sell for less than book value.

Intangibles acquired are on balance sheet at fair value.

Internally developed brand names (Coke, Wrigleys, Band-Aid) however are not reflected on the balance sheet.

One of the reasons competitive advantage power can remain hidden for so long.

Be Aware

Companies may change the way intangible assets are amortized, and this will affect their reported earnings.

Reeltime Rentals Intangible Assets Related Terms

Reeltime Rentals Intangible Assets Historical Data

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The historical data trend for Reeltime Rentals's Intangible Assets can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Reeltime Rentals Intangible Assets Chart

Reeltime Rentals Annual Data
Trend Dec14 Dec15 Dec16 Dec17 Dec18
Intangible Assets
0.00 0.12 0.10 0.08 0.14

Reeltime Rentals Quarterly Data
Mar14 Jun14 Sep14 Dec14 Mar15 Jun15 Sep15 Dec15 Mar16 Jun16 Sep16 Dec16 Mar17 Jun17 Sep17 Dec17 Mar18 Jun18 Sep18 Dec18
Intangible Assets Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 0.08 0.08 0.08 0.07 0.14

Reeltime Rentals Intangible Assets Calculation

Intangible assets are defined as identifiable non-monetary assets that cannot be seen, touched or physically measured. Examples of intangible assets include trade secrets, copyrights, patents, trademarks. If a company acquires assets at the prices above the book value, it may carry goodwill on its balance sheet. Goodwill reflects the difference between the price the company paid and the book value of the assets.

Frequently Asked Questions Learn more about Intangible Assets →
What does a Intangible Assets of $0.14 Mil mean?
Reeltime Rentals (RLTR) has a Intangible Assets of $0.14 Mil as of Dec. 2018. Intangible assets include patents, goodwill and trade secrets. View historical data on Reeltime Rentals and its competitors.
Is Reeltime Rentals' Intangible Assets too high?
Reeltime Rentals' current Intangible Assets is $0.14 Mil.
How does Reeltime Rentals' Intangible Assets compare to CXKJ and FPTA?
Reeltime Rentals' Intangible Assets of $0.14 Mil can be compared against companies in the Media - Diversified industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Intangible Assets for a Media - Diversified company?
A good Intangible Assets depends on the Media - Diversified industry context. However, Intangible Assets should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Intangible Assets mean?
A high Intangible Assets can signal that a stock is expensive relative to its fundamentals. Intangible assets include patents, goodwill and trade secrets. View historical data on Reeltime Rentals and its competitors. Reeltime Rentals's current Intangible Assets is $0.14 Mil. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Reeltime Rentals stock overvalued right now?
Reeltime Rentals (RLTR) has a current Intangible Assets of $0.14 Mil. The current Intangible Assets is $0.14 Mil. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Intangible Assets calculated?
Intangible Assets is calculated from a company's financial statements. For Reeltime Rentals (RLTR), the current Intangible Assets is $0.14 Mil as of Dec. 2018. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Reeltime Rentals Business Description

Address 4203 223rd Place SE, Bothell, WA, USA, 98021
Reeltime Rentals Inc develops, produces, and distributes Virtual Reality content and technologies. The company has an end to end production, editing, and distribution capabilities for internal and external projects. The company operates in three distinct business segments: Media Division, Virtual Reality and Content Production. It develops three ongoing series for the Samsung Gear VR platform and distributes them over numerous VR delivery portals including Gear VR, Oculus, Veer VR, Vimeo, LittlStar, IGTV, HTC Vive, YouTube, Facebook, and others. The company derives maximum revenue from Media Division Segment.