RLTR (Reeltime Rentals) ROIC %: -10.27% (As of Dec. 2018)


What is Reeltime Rentals ROIC %?

Reeltime Rentals RLTR -4.74% ROIC % is -10.27% as of Dec. 2018.

ROIC % measures how well a company generates cash flow relative to the capital it has invested in its business. It is also called ROC %. Reeltime Rentals's annualized return on invested capital (ROIC %) for the quarter that ended in Dec. 2018 was -10.27%.

As of today (2026-06-26), Reeltime Rentals's WACC % is 0.00%. Reeltime Rentals's ROIC % is 0.00% (calculated using TTM income statement data). Reeltime Rentals earns returns that do not match up to its cost of capital. It will destroy value as it grows.

Reeltime Rentals  (OTCPK:RLTR) ROIC % Explanation

ROIC % measures how well a company generates cash flow relative to the capital it has invested in its business. It is also called ROC %. The reason book values of debt and equity are used is because the book values are the capital the company received when issuing the debt or receiving the equity investments.

There are four key components to this definition. The first is the use of operating income or EBIT rather than net income in the numerator. The second is the tax adjustment to this operating income or EBIT, computed as a hypothetical tax based on an effective or marginal tax rate. The third is the use of book values for invested capital, rather than market values. The final is the timing difference; the capital invested is from the end of the prior year whereas the operating income or EBIT is the current year's number.

Why is ROIC % important?

Because it costs money to raise capital. A firm that generates higher returns on investment than it costs the company to raise the capital needed for that investment is earning excess returns. A firm that expects to continue generating positive excess returns on new investments in the future will see its value increase as growth increases, whereas a firm that earns returns that do not match up to its cost of capital will destroy value as it grows.

As of today, Reeltime Rentals's WACC % is 0.00%. Reeltime Rentals's ROIC % is 0.00% (calculated using TTM income statement data). Reeltime Rentals earns returns that do not match up to its cost of capital. It will destroy value as it grows.

Be Aware

Like ROE % and ROA %, ROIC % is calculated with only 12 months of data. Fluctuations in the company's earnings or business cycles can affect the ratio drastically. It is important to look at the ratio from a long term perspective.

Reeltime Rentals ROIC % Related Terms

Reeltime Rentals ROIC % Historical Data

* Premium members only.

The historical data trend for Reeltime Rentals's ROIC % can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Reeltime Rentals ROIC % Chart

Reeltime Rentals Annual Data
Trend Dec14 Dec15 Dec16 Dec17 Dec18
ROIC %
-47.63 -34.03 -30.16 10.22 -7.32

Reeltime Rentals Quarterly Data
Mar14 Jun14 Sep14 Dec14 Mar15 Jun15 Sep15 Dec15 Mar16 Jun16 Sep16 Dec16 Mar17 Jun17 Sep17 Dec17 Mar18 Jun18 Sep18 Dec18
ROIC % Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only -5.89 -18.96 11.82 -12.50 -10.27

RLTR vs CXKJ, FPTA, OTTV: ROIC % Comparison

For the Entertainment subindustry, Reeltime Rentals's ROIC %, along with its competitors' market caps and ROIC % data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

Reeltime Rentals ROIC % vs Media - Diversified Industry

For the Media - Diversified industry and Communication Services sector, Reeltime Rentals's ROIC % distribution charts can be found below:

* The bar in red indicates where Reeltime Rentals's ROIC % falls into.


Reeltime Rentals ROIC % Calculation

Reeltime Rentals's annualized Return on Invested Capital (ROIC %) for the fiscal year that ended in Dec. 2018 is calculated as:

ROIC % (A: Dec. 2018 )
=NOPAT/Average Invested Capital
=Operating Income * ( 1 - Tax Rate % )/( (Invested Capital (A: Dec. 2017 ) + Invested Capital (A: Dec. 2018 ))/ count )
=-0.118 * ( 1 - 0% )/( (1.559 + 1.663)/ 2 )
=-0.118/1.611
=-7.32 %

where

Invested Capital(A: Dec. 2017 )
=Total Assets - Accounts Payable & Accrued Expense - Excess Cash
=Total Assets - Accounts Payable & Accrued Expense - ( Cash, Cash Equivalents, Marketable Securities - max(0, Total Current Liabilities - Total Current Assets+Cash, Cash Equivalents, Marketable Securities))
=0.599 - 0.802 - ( 0.014 - max(0, 2.27 - 0.508+0.014))
=1.559

Invested Capital(A: Dec. 2018 )
=Total Assets - Accounts Payable & Accrued Expense - Excess Cash
=Total Assets - Accounts Payable & Accrued Expense - ( Cash, Cash Equivalents, Marketable Securities - max(0, Total Current Liabilities - Total Current Assets+Cash, Cash Equivalents, Marketable Securities))
=0.985 - 0.896 - ( 0.004 - max(0, 2.411 - 0.837+0.004))
=1.663

Reeltime Rentals's annualized Return on Invested Capital (ROIC %) for the quarter that ended in Dec. 2018 is calculated as:

ROIC % (Q: Dec. 2018 )
=NOPAT/Average Invested Capital
=Operating Income * ( 1 - Tax Rate % )/( (Invested Capital (Q: Sep. 2018 ) + Invested Capital (Q: Dec. 2018 ))/ count )
=-0.164 * ( 1 - 0% )/( (1.531 + 1.663)/ 2 )
=-0.164/1.597
=-10.27 %

where

Invested Capital(Q: Sep. 2018 )
=Total Assets - Accounts Payable & Accrued Expense - Excess Cash
=Total Assets - Accounts Payable & Accrued Expense - ( Cash, Cash Equivalents, Marketable Securities - max(0, Total Current Liabilities - Total Current Assets+Cash, Cash Equivalents, Marketable Securities))
=0.877 - 0.896 - ( 0.006 - max(0, 2.35 - 0.8+0.006))
=1.531

Invested Capital(Q: Dec. 2018 )
=Total Assets - Accounts Payable & Accrued Expense - Excess Cash
=Total Assets - Accounts Payable & Accrued Expense - ( Cash, Cash Equivalents, Marketable Securities - max(0, Total Current Liabilities - Total Current Assets+Cash, Cash Equivalents, Marketable Securities))
=0.985 - 0.896 - ( 0.004 - max(0, 2.411 - 0.837+0.004))
=1.663

Note: The Operating Income data used here is four times the quarterly (Dec. 2018) data. The tax rate is limited to between 0% and 100%.

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Frequently Asked Questions Learn more about ROIC % →
What does a ROIC % of -10.27% mean?
Reeltime Rentals (RLTR) has a ROIC % of -10.27% as of Dec. 2018. Return on invested capital is the ratio of current-period net income to average two-period invested capital. View historical data on Reeltime Rentals and its competitors.
Is Reeltime Rentals' ROIC % too high?
Reeltime Rentals' current ROIC % is -10.27%.
How does Reeltime Rentals' ROIC % compare to CXKJ and FPTA?
Reeltime Rentals' ROIC % of -10.27% can be compared against companies in the Media - Diversified industry. The industry median ROIC % is 1.41. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good ROIC % for a Media - Diversified company?
The median ROIC % among Media - Diversified companies is 1.41, based on 1,016 companies in the industry. Companies in the top quartile (top 25%) have a ROIC % significantly above this median, while those in the bottom quartile fall well below. However, ROIC % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high ROIC % mean?
A high ROIC % can signal that a stock is expensive relative to its fundamentals. Return on invested capital is the ratio of current-period net income to average two-period invested capital. View historical data on Reeltime Rentals and its competitors. For the Media - Diversified industry, the median ROIC % is 1.41 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Reeltime Rentals's current ROIC % is -10.27%. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Reeltime Rentals stock overvalued right now?
Reeltime Rentals (RLTR) has a current ROIC % of -10.27%. The current ROIC % is -10.27%. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is ROIC % calculated?
ROIC % is calculated from a company's financial statements. For Reeltime Rentals (RLTR), the current ROIC % is -10.27% as of Dec. 2018. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Reeltime Rentals Business Description

Address 4203 223rd Place SE, Bothell, WA, USA, 98021
Reeltime Rentals Inc develops, produces, and distributes Virtual Reality content and technologies. The company has an end to end production, editing, and distribution capabilities for internal and external projects. The company operates in three distinct business segments: Media Division, Virtual Reality and Content Production. It develops three ongoing series for the Samsung Gear VR platform and distributes them over numerous VR delivery portals including Gear VR, Oculus, Veer VR, Vimeo, LittlStar, IGTV, HTC Vive, YouTube, Facebook, and others. The company derives maximum revenue from Media Division Segment.