SGA (Saga Communications) Insider Ownership: 7.18 % (As of Aug. 15, 2026)

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SGA Saga Communications Inc SGA
57 GF Score
Price $10.06
GF Value $12.50
Valuation Modestly Undervalued
! 5 Warning Signs
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What is Saga Communications Insider Ownership?

Saga Communications SGA -0.31% 57 Insider Ownership is 7.18 % as of Aug. 15, 2026. GuruFocus rates SGA with a GF Score™ of 57/100 and a GF Value™ of $12.50 (Modestly Undervalued). The stock has 5 warning signs investors should review.

Insider ownership is the percentage of shares that are owned by company insiders relative to the total shares outstanding. As of today, Saga Communications's insider ownership is 7.18%.

Institutional Ownership is the percentage of shares that are owned by institutions out of the total shares outstanding. As of today, Saga Communications's Institutional Ownership is 53.84%.

Float Percentage Of Total Shares Outstanding is the percentage of float shares relative to the total shares outstanding. As of today, Saga Communications's Float Percentage Of Total Shares Outstanding is 48.68%.


Saga Communications Insider Ownership Historical Data

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The historical data trend for Saga Communications's Insider Ownership can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Saga Communications Insider Ownership Chart

Saga Communications Historical Data

The historical data trend for Saga Communications can be seen below:

2025-07-31 2025-08-31 2025-09-30 2025-10-31 2025-11-30 2026-01-31 2026-02-28 2026-05-31 2026-06-30 2026-07-31
Insider Ownership 6.11 6.11 6.11 6.11 6.09 7.17 7.17 7.18 7.18 7.18
SGA
57GF Score
Saga Communications Inc SGA
Insider Ownership is just one metric. See GF Score™, valuation, warning signs, and more.
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Saga Communications Insider Ownership Calculation

The percentage of shares that are owned by company insiders relative to the total shares outstanding.

Frequently Asked Questions Learn more about Insider Ownership →
What does a Insider Ownership of 7.18 % mean?
Saga Communications (SGA) has a Insider Ownership of 7.18 % as of Aug. 15, 2026. Insider ownership equals the percent of shares owned by company insiders relative to total shares. View historical data on Saga Communications and its competitors.
Is Saga Communications' Insider Ownership too high?
Saga Communications' current Insider Ownership is 7.18 %. Overall, Saga Communications has a GF Score™ of 57/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Saga Communications' Insider Ownership compare to BBGI and FLZH?
Saga Communications' Insider Ownership of 7.18 % can be compared against companies in the Media - Diversified industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Insider Ownership for a Media - Diversified company?
A good Insider Ownership depends on the Media - Diversified industry context. However, Insider Ownership should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Insider Ownership mean?
A high Insider Ownership can signal that a stock is expensive relative to its fundamentals. Insider ownership equals the percent of shares owned by company insiders relative to total shares. View historical data on Saga Communications and its competitors. Saga Communications's current Insider Ownership is 7.18 %. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Saga Communications stock overvalued right now?
Based on GuruFocus' analysis, Saga Communications (SGA) is currently considered Modestly Undervalued. The stock's GF Value™ is $12.50, compared to a current price of $10.06 — trading 19.5% below its estimated fair value. The current Insider Ownership is 7.18 %. Saga Communications' overall GF Score™ is 57/100 with 5 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Insider Ownership calculated?
Insider Ownership is calculated from a company's financial statements. For Saga Communications (SGA), the current Insider Ownership is 7.18 % as of Aug. 15, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Saga Communications (SGA) Overvalued in 2026?

Based on GuruFocus' analysis, Saga Communications stock appears to be undervalued. The current stock price of $10.06 is trading 19.5% below its estimated GF Value™ of $12.50. GuruFocus considers Saga Communications to be Modestly Undervalued.

Key valuation signals for SGA:

  • Insider Ownership: 7.18 %
  • GF Value™: $12.50 vs. price of $10.06 (19.5% below fair value)
  • GF Score™: 57/100 with 5 warning signs

No single metric tells the full story. See the SGA stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Saga Communications Business Description

Other Exchanges SGHB:Germany
Address 73 Kercheval Avenue, Grosse Pointe Farms, MI, USA, 48236
Saga Communications Inc is a broadcast company engaged in acquiring, developing, and operating broadcast properties. The company's objective is to operate top billing radio stations in mid-sized markets. It derives a majority of its revenue from the sale of advertising for broadcast on its stations.
57GF Score

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Insider Ownership is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

$10.06
Price
$12.50
GF Value