SGA (Saga Communications) Moat Score: 3/10 (As of Jun. 28, 2026)


SGA Saga Communications Inc SGA
57 GF Score
Price $8.61
GF Value $12.51
Valuation Significantly Undervalued
! 5 Warning Signs
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What is Saga Communications Moat Score?

Saga Communications SGA +2.72% 57 Moat Score is 3 as of Jun. 28, 2026. GuruFocus rates SGA with a GF Score™ of 57/100 and a GF Value™ of $12.51 (Significantly Undervalued). The stock has 5 warning signs investors should review. Among 1,042 Media - Diversified companies, Saga Communications ranks better than 89.16% on this metric.

Saga Communications has the Moat Score of 3, which implies that the company might have No Moat - Very weak/transient advantages.

Saga Communications has No Moat: Saga Communications operates in the competitive radio broadcasting industry with limited differentiation. It lacks significant market leadership, brand strength, or cost advantages. The company faces challenges from digital media and does not have substantial regulatory barriers.

Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more.

The company's Moat Score is based on these criteria:

1. Market leadership and sustainable market share
2. Network effects and significant customer switching costs
3. Valuable intellectual property and patents
4. Strong brand strength and deep customer loyalty
5. Durable cost advantages (e.g., economies of scale, proprietary technology)
6. Significant regulatory barriers and exclusive licenses
7. Superior distribution network
8. Strong and sustainable pricing power
9. Consistent and impactful innovation and R&D capabilities

Based on the research, GuruFocus believes Saga Communications might have No Moat - Very weak/transient advantages.

Saga Communications  (NAS:SGA) Moat Score Explanation

The Moat Score ranges from 0 to 10, with 10 as the highest. GuruFocus divided Moat Score into following 8 categories:

Moat Score Moat Level
10Wide Moat - Exceptionally dominant and durable wide moat
8 - 9Wide Moat - Clear and robust wide moat
7Wide Moat - Entry-level wide moat, clearly possessing durable advantages
6Narrow Moat - Strong narrow moat, clearly distinguishable but not wide
5Narrow Moat - Solid narrow moat
4Narrow Moat - Discernible but modest moat
1 - 3No Moat - Very weak/transient advantages
0No Moat - No discernible moat

Saga Communications Moat Score Related Terms

SGA vs MDIA, CAST, SALM: Moat Score Comparison

For the Broadcasting subindustry, Saga Communications's Moat Score, along with its competitors' market caps and Moat Score data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

Saga Communications Moat Score vs Media - Diversified Industry

For the Media - Diversified industry and Communication Services sector, Saga Communications's Moat Score distribution charts can be found below:

* The bar in red indicates where Saga Communications's Moat Score falls into.


SGA
57GF Score
Saga Communications Inc SGA
Moat Score is just one metric. See GF Score™, valuation, warning signs, and more.
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Frequently Asked Questions Learn more about Moat Score →
What does a Moat Score of 3 mean?
Saga Communications (SGA) has a Moat Score of 3 as of Jun. 28, 2026. Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more. According to the industry distribution chart, Saga Communications ranks #113 out of 1042 companies in the Media - Diversified industry, placing it in the top 10.8%.
Is Saga Communications' Moat Score too high?
Saga Communications' current Moat Score is 3. Based on the distribution chart, Saga Communications ranks #113 out of 1042 companies in the Media - Diversified industry, which is in the top quartile — a strong position relative to peers. Overall, Saga Communications has a GF Score™ of 57/100 and is considered Significantly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Saga Communications' Moat Score compare to MDIA and CAST?
According to the Media - Diversified industry distribution chart, Saga Communications ranks #113 out of 1042 companies for Moat Score. This places Saga Communications in the top 11% of its industry — outperforming the majority of peers. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Moat Score for a Media - Diversified company?
A good Moat Score depends on the Media - Diversified industry context. However, Moat Score should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Moat Score mean?
A high Moat Score can signal that a stock is expensive relative to its fundamentals. Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more. Saga Communications's current Moat Score is 3. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Saga Communications stock overvalued right now?
Based on GuruFocus' analysis, Saga Communications (SGA) is currently considered Significantly Undervalued. The stock's GF Value™ is $12.51, compared to a current price of $8.61 — trading 31.2% below its estimated fair value. The current Moat Score is 3. Saga Communications' overall GF Score™ is 57/100 with 5 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Moat Score calculated?
Moat Score is calculated from a company's financial statements. For Saga Communications (SGA), the current Moat Score is 3 as of Jun. 28, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Saga Communications (SGA) Overvalued in 2026?

Based on GuruFocus' analysis, Saga Communications stock appears to be undervalued. The current stock price of $8.61 is trading 31.2% below its estimated GF Value™ of $12.51. GuruFocus considers Saga Communications to be Significantly Undervalued.

Key valuation signals for SGA:

  • Moat Score: 3
  • GF Value™: $12.51 vs. price of $8.61 (31.2% below fair value)
  • GF Score™: 57/100 with 5 warning signs

No single metric tells the full story. See the SGA stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

Saga Communications Business Description

Other Exchanges SGHB:Germany
Address 73 Kercheval Avenue, Grosse Pointe Farms, MI, USA, 48236
Saga Communications Inc is a broadcast company engaged in acquiring, developing, and operating broadcast properties. The company's objective is to operate top billing radio stations in mid-sized markets. It derives a majority of its revenue from the sale of advertising for broadcast on its stations.
57GF Score

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Moat Score is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

$8.61
Price
$12.51
GF Value