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Intangible assets are defined as identifiable non-monetary assets that cannot be seen, touched or physically measured. Graphic Packaging Holding Co's intangible assets for the quarter that ended in Mar. 2026 was $2,696 Mil.
Graphic Packaging Holding Co (NYSE:GPK) Intangible Assets Explanation
If a company (company A) received a patent through their own work, though it has value, it does not show up on its balance sheet as an intangible asset. However, if company A sells this patent to company B, it will show up on company B's balance sheet as an intangible asset.
The same applies to brand names, trade secrets etc. For instance, Coca-Cola's brand is extremely valuable, but the brand does not appear on its balance sheet, because the brand was never acquired.
Some intangibles are amortized. Amortization is the depreciation of intangible assets.
Many intangibles are not amortized. They may still be written down when the company decides the asset is impaired.
Whenever you see an increase in goodwill over a number of years, you can assume it's because the company is out buying other businesses above book value. GOOD if buying businesses with durable competitive advantage.
If goodwill stays the same, the company when acquiring other companies is either paying less than book value or not acquiring. Businesses with moats never sell for less than book value.
Intangibles acquired are on balance sheet at fair value.
Internally developed brand names (Coke, Wrigleys, Band-Aid) however are not reflected on the balance sheet.
One of the reasons competitive advantage power can remain hidden for so long.
Be Aware
Companies may change the way intangible assets are amortized, and this will affect their reported earnings.
Graphic Packaging Holding Co Intangible Assets Related Terms
Graphic Packaging Holding Co Intangible Assets Historical Data
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Graphic Packaging Holding Co Intangible Assets Chart
Graphic Packaging Holding Co Intangible Assets Calculation
Intangible assets are defined as identifiable non-monetary assets that cannot be seen, touched or physically measured. Examples of intangible assets include trade secrets, copyrights, patents, trademarks. If a company acquires assets at the prices above the book value, it may carry goodwill on its balance sheet. Goodwill reflects the difference between the price the company paid and the book value of the assets.
Graphic Packaging Holding Co (GPK) has a Intangible Assets of $2,696 Mil as of Mar. 2026. Intangible assets include patents, goodwill and trade secrets. View historical data on Graphic Packaging Holding Co and its competitors.
Is Graphic Packaging Holding Co's Intangible Assets too high?
Graphic Packaging Holding Co's current Intangible Assets is $2,696 Mil. Overall, Graphic Packaging Holding Co has a GF Score™ of 64/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does Graphic Packaging Holding Co's Intangible Assets compare to AMBP and GEF?
Graphic Packaging Holding Co's Intangible Assets of $2,696 Mil can be compared against companies in the Packaging & Containers industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Intangible Assets for a Packaging & Containers company?
A good Intangible Assets depends on the Packaging & Containers industry context. However, Intangible Assets should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Intangible Assets mean?
A high Intangible Assets can signal that a stock is expensive relative to its fundamentals. Intangible assets include patents, goodwill and trade secrets. View historical data on Graphic Packaging Holding Co and its competitors. Graphic Packaging Holding Co's current Intangible Assets is $2,696 Mil. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Graphic Packaging Holding Co stock overvalued right now?
Based on GuruFocus' analysis, Graphic Packaging Holding Co (GPK) is currently considered Possible Value Trap. The stock's GF Value™ is $23.09, compared to a current price of $10.90 — trading 52.8% below its estimated fair value. The current Intangible Assets is $2,696 Mil. Graphic Packaging Holding Co's overall GF Score™ is 64/100 with 5 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Intangible Assets calculated?
Intangible Assets is calculated from a company's financial statements. For Graphic Packaging Holding Co (GPK), the current Intangible Assets is $2,696 Mil as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Graphic Packaging Holding Co (GPK) Overvalued in 2026?
Based on GuruFocus' analysis, Graphic Packaging Holding Co stock appears to be undervalued.
The current stock price of $10.90 is trading 52.8% below its estimated GF Value™ of $23.09.
GuruFocus considers Graphic Packaging Holding Co to be Possible Value Trap.
Key valuation signals for GPK:
Intangible Assets: $2,696 Mil
GF Value™: $23.09 vs. price of $10.90 (52.8% below fair value)
No single metric tells the full story. See the GPK stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Graphic Packaging Holding Co is a holding company that manufactures and sells a variety of paper-based consumer packaging products through its subsidiaries. The company's reportable segments are; Americas Paperboard Packaging, and International Paperboard Packaging. The majority of the revenue is generated from its Americas Paperboard Packaging segment which includes paperboard packaging sold predominantly to consumer packaged goods (CPG) companies and cups, lids and food containers sold to foodservice companies and quick-service restaurants (QSR) serving the food, beverage, and consumer product markets in the Americas. Geographically, the company operates in Americas, Europe and Asia Pacific regions.
64GF Score
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Intangible Assets is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
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