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Intangible assets are defined as identifiable non-monetary assets that cannot be seen, touched or physically measured. Krispy Kreme's intangible assets for the quarter that ended in Mar. 2026 was MXN25,289 Mil.
If a company (company A) received a patent through their own work, though it has value, it does not show up on its balance sheet as an intangible asset. However, if company A sells this patent to company B, it will show up on company B's balance sheet as an intangible asset.
The same applies to brand names, trade secrets etc. For instance, Coca-Cola's brand is extremely valuable, but the brand does not appear on its balance sheet, because the brand was never acquired.
Some intangibles are amortized. Amortization is the depreciation of intangible assets.
Many intangibles are not amortized. They may still be written down when the company decides the asset is impaired.
Whenever you see an increase in goodwill over a number of years, you can assume it's because the company is out buying other businesses above book value. GOOD if buying businesses with durable competitive advantage.
If goodwill stays the same, the company when acquiring other companies is either paying less than book value or not acquiring. Businesses with moats never sell for less than book value.
Intangibles acquired are on balance sheet at fair value.
Internally developed brand names (Coke, Wrigleys, Band-Aid) however are not reflected on the balance sheet.
One of the reasons competitive advantage power can remain hidden for so long.
Be Aware
Companies may change the way intangible assets are amortized, and this will affect their reported earnings.
Krispy Kreme Intangible Assets Related Terms
Krispy Kreme Intangible Assets Historical Data
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The historical data trend for Krispy Kreme's Intangible Assets can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Intangible assets are defined as identifiable non-monetary assets that cannot be seen, touched or physically measured. Examples of intangible assets include trade secrets, copyrights, patents, trademarks. If a company acquires assets at the prices above the book value, it may carry goodwill on its balance sheet. Goodwill reflects the difference between the price the company paid and the book value of the assets.
What does a Intangible Assets of MXN25,289 Mil mean?
Krispy Kreme (MEX:DNUT) has a Intangible Assets of MXN25,289 Mil as of Mar. 2026. Intangible assets include patents, goodwill and trade secrets. View historical data on Krispy Kreme and its competitors.
Is Krispy Kreme's Intangible Assets too high?
Krispy Kreme's current Intangible Assets is MXN25,289 Mil. Overall, Krispy Kreme has a GF Score™ of 42/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does Krispy Kreme's Intangible Assets compare to YSWY and VLGEA?
Krispy Kreme's Intangible Assets of MXN25,289 Mil can be compared against companies in the Retail - Defensive industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Intangible Assets for a Retail - Defensive company?
A good Intangible Assets depends on the Retail - Defensive industry context. However, Intangible Assets should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Intangible Assets mean?
A high Intangible Assets can signal that a stock is expensive relative to its fundamentals. Intangible assets include patents, goodwill and trade secrets. View historical data on Krispy Kreme and its competitors. Krispy Kreme's current Intangible Assets is MXN25,289 Mil. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Krispy Kreme stock overvalued right now?
Based on GuruFocus' analysis, Krispy Kreme (MEX:DNUT) is currently considered Possible Value Trap. The stock's GF Value™ is MXN150.62, compared to a current price of MXN55.30 — trading 63.3% below its estimated fair value. The current Intangible Assets is MXN25,289 Mil. Krispy Kreme's overall GF Score™ is 42/100 with 3 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Intangible Assets calculated?
Intangible Assets is calculated from a company's financial statements. For Krispy Kreme (MEX:DNUT), the current Intangible Assets is MXN25,289 Mil as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Krispy Kreme (MEX:DNUT) Overvalued in 2026?
Based on GuruFocus' analysis, Krispy Kreme stock appears to be undervalued.
The current stock price of MXN55.30 is trading 63.3% below its estimated GF Value™ of MXN150.62.
GuruFocus considers Krispy Kreme to be Possible Value Trap.
Key valuation signals for MEX:DNUT:
Intangible Assets: MXN25,289 Mil
GF Value™: MXN150.62 vs. price of MXN55.30 (63.3% below fair value)
No single metric tells the full story. See the MEX:DNUT stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Krispy Kreme Inc is a sweet-treat brand company. The company's Original Glazed doughnut is recognized for its hot-off-the-line, melt-in-mouth experience. It operates through its network of fresh Doughnut Shops, partnerships with retailers, and a growing e-commerce and delivery business. The company conducts its business through the following three reported segments: U.S., which includes all operations in the United States; International, which includes operations in the U.K., Ireland, Australia, New Zealand, Canada, Japan, and Mexico; and Market Development, which includes franchise operations world-wide. It derives maximum revenue from the U.S. segment.
42GF Score
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Intangible Assets is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
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