Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.
12-1 Month Momentum % is the total return of the stock from 12-month ago to 1-month ago. As of today (2026-08-03), Krispy Kreme's 12-1 Month Momentum % is -11.43%.
The industry rank for Krispy Kreme's 12-1 Month Momentum % or its related term are showing as below:
MEX:DNUT's 12-1 Month Momentum % is ranked better than 50.16% of 311
companies
in the Retail - Defensive industry
Industry Median: -2.49
vs MEX:DNUT: -11.43
Momentum investing is a trading strategy in which investors buy securities that are rising and sell before the prices start to go back down. The 12-1 Month Momentum % measures the total return to a stock over the past twelve months, but ignores the previous month.
The reason why the most recent month’s return dropped related to the short-term reversal effect associated with momentum. There is an academic finding that short-term momentum actually has a reversal effect, whereby the previous winners (measured over the past months) do poorly the next month, while the previous losers do well the next month. In order to eliminate the short-term reversal effect, the previous month return was not included in this calculation.
Krispy Kreme 12-1 Month Momentum % Related Terms
MEX:DNUT vs YSWY, VLGEA, NGVC: 12-1 Month Momentum % Comparison
For the Grocery Stores subindustry, Krispy Kreme's 12-1 Month Momentum %, along with its competitors' market caps and 12-1 Month Momentum % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Krispy Kreme 12-1 Month Momentum % vs Retail - Defensive Industry
For the Retail - Defensive industry and Consumer Defensive sector, Krispy Kreme's 12-1 Month Momentum % distribution charts can be found below:
* The bar in red indicates where Krispy Kreme's 12-1 Month Momentum % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
What does a 12-1 Month Momentum % of -11.43% mean?
Krispy Kreme (MEX:DNUT) has a 12-1 Month Momentum % of -11.43% as of Aug. 03, 2026. 12-1 Month Momentum measures the total return of the stock from 12-month ago to 1-month ago. View historical data on Krispy Kreme and its competitors. According to the industry distribution chart, Krispy Kreme ranks #155 out of 311 companies in the Retail - Defensive industry, placing it in the top 49.8%.
Is Krispy Kreme's 12-1 Month Momentum % too high?
Krispy Kreme's current 12-1 Month Momentum % is -11.43%. Based on the distribution chart, Krispy Kreme ranks #155 out of 311 companies in the Retail - Defensive industry, which is above the industry midpoint. Overall, Krispy Kreme has a GF Score™ of 42/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does Krispy Kreme's 12-1 Month Momentum % compare to YSWY and VLGEA?
According to the Retail - Defensive industry distribution chart, Krispy Kreme ranks #155 out of 311 companies for 12-1 Month Momentum %. This puts Krispy Kreme in the upper half of its industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good 12-1 Month Momentum % for a Retail - Defensive company?
A good 12-1 Month Momentum % depends on the Retail - Defensive industry context. However, 12-1 Month Momentum % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high 12-1 Month Momentum % mean?
A high 12-1 Month Momentum % can signal that a stock is expensive relative to its fundamentals. 12-1 Month Momentum measures the total return of the stock from 12-month ago to 1-month ago. View historical data on Krispy Kreme and its competitors. Krispy Kreme's current 12-1 Month Momentum % is -11.43%. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Krispy Kreme stock overvalued right now?
Based on GuruFocus' analysis, Krispy Kreme (MEX:DNUT) is currently considered Possible Value Trap. The stock's GF Value™ is MXN150.62, compared to a current price of MXN55.30 — trading 63.3% below its estimated fair value. The current 12-1 Month Momentum % is -11.43%. Krispy Kreme's overall GF Score™ is 42/100 with 3 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is 12-1 Month Momentum % calculated?
12-1 Month Momentum % is calculated from a company's financial statements. For Krispy Kreme (MEX:DNUT), the current 12-1 Month Momentum % is -11.43% as of Aug. 03, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Krispy Kreme (MEX:DNUT) Overvalued in 2026?
Based on GuruFocus' analysis, Krispy Kreme stock appears to be undervalued.
The current stock price of MXN55.30 is trading 63.3% below its estimated GF Value™ of MXN150.62.
GuruFocus considers Krispy Kreme to be Possible Value Trap.
Key valuation signals for MEX:DNUT:
12-1 Month Momentum %: -11.43%
GF Value™: MXN150.62 vs. price of MXN55.30 (63.3% below fair value)
No single metric tells the full story. See the MEX:DNUT stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Krispy Kreme Inc is a sweet-treat brand company. The company's Original Glazed doughnut is recognized for its hot-off-the-line, melt-in-mouth experience. It operates through its network of fresh Doughnut Shops, partnerships with retailers, and a growing e-commerce and delivery business. The company conducts its business through the following three reported segments: U.S., which includes all operations in the United States; International, which includes operations in the U.K., Ireland, Australia, New Zealand, Canada, Japan, and Mexico; and Market Development, which includes franchise operations world-wide. It derives maximum revenue from the U.S. segment.
42GF Score
Get the complete analysis for MEX:DNUT
12-1 Month Momentum % is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
Quick Browse
Personalize
Premium Gurus 
Create New Portfolio
MEX:DNUT has been successfully added to your 
