Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.
Intangible assets are defined as identifiable non-monetary assets that cannot be seen, touched or physically measured. Max Financial Services's intangible assets for the quarter that ended in Mar. 2026 was ₹8,941 Mil.
Max Financial Services (NSE:MFSL) Intangible Assets Explanation
If a company (company A) received a patent through their own work, though it has value, it does not show up on its balance sheet as an intangible asset. However, if company A sells this patent to company B, it will show up on company B's balance sheet as an intangible asset.
The same applies to brand names, trade secrets etc. For instance, Coca-Cola's brand is extremely valuable, but the brand does not appear on its balance sheet, because the brand was never acquired.
Some intangibles are amortized. Amortization is the depreciation of intangible assets.
Many intangibles are not amortized. They may still be written down when the company decides the asset is impaired.
Whenever you see an increase in goodwill over a number of years, you can assume it's because the company is out buying other businesses above book value. GOOD if buying businesses with durable competitive advantage.
If goodwill stays the same, the company when acquiring other companies is either paying less than book value or not acquiring. Businesses with moats never sell for less than book value.
Intangibles acquired are on balance sheet at fair value.
Internally developed brand names (Coke, Wrigleys, Band-Aid) however are not reflected on the balance sheet.
One of the reasons competitive advantage power can remain hidden for so long.
Be Aware
Companies may change the way intangible assets are amortized, and this will affect their reported earnings.
Max Financial Services Intangible Assets Related Terms
Max Financial Services Intangible Assets Historical Data
* Premium members only.
The historical data trend for Max Financial Services's Intangible Assets can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Max Financial Services Intangible Assets Calculation
Intangible assets are defined as identifiable non-monetary assets that cannot be seen, touched or physically measured. Examples of intangible assets include trade secrets, copyrights, patents, trademarks. If a company acquires assets at the prices above the book value, it may carry goodwill on its balance sheet. Goodwill reflects the difference between the price the company paid and the book value of the assets.
Max Financial Services (NSE:MFSL) has a Intangible Assets of ₹8,941 Mil as of Mar. 2026. Intangible assets include patents, goodwill and trade secrets. View historical data on Max Financial Services and its competitors.
Is Max Financial Services' Intangible Assets too high?
Max Financial Services' current Intangible Assets is ₹8,941 Mil. Overall, Max Financial Services has a GF Score™ of 77/100 and is considered Modestly Overvalued, reflecting its overall financial health beyond just this single metric.
How does Max Financial Services' Intangible Assets compare to AFL and MET?
Max Financial Services' Intangible Assets of ₹8,941 Mil can be compared against companies in the Insurance industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Intangible Assets for an Insurance company?
A good Intangible Assets depends on the Insurance industry context. However, Intangible Assets should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Intangible Assets mean?
A high Intangible Assets can signal that a stock is expensive relative to its fundamentals. Intangible assets include patents, goodwill and trade secrets. View historical data on Max Financial Services and its competitors. Max Financial Services's current Intangible Assets is ₹8,941 Mil. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Max Financial Services stock overvalued right now?
Based on GuruFocus' analysis, Max Financial Services (NSE:MFSL) is currently considered Modestly Overvalued. The stock's GF Value™ is ₹1,286.28, compared to a current price of ₹1,497.40 — trading 16.4% above its estimated fair value. The current Intangible Assets is ₹8,941 Mil. Max Financial Services' overall GF Score™ is 77/100 with 3 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Intangible Assets calculated?
Intangible Assets is calculated from a company's financial statements. For Max Financial Services (NSE:MFSL), the current Intangible Assets is ₹8,941 Mil as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Max Financial Services (NSE:MFSL) Overvalued in 2026?
Based on GuruFocus' analysis, Max Financial Services stock appears to be overvalued.
The current stock price of ₹1,497.40 is trading 16.4% above its estimated GF Value™ of ₹1,286.28.
GuruFocus considers Max Financial Services to be Modestly Overvalued.
Key valuation signals for NSE:MFSL:
Intangible Assets: ₹8,941 Mil
GF Value™: ₹1,286.28 vs. price of ₹1,497.40 (16.4% above fair value)
No single metric tells the full story. See the NSE:MFSL stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Max Financial Services Ltd is a non-bank private life insurance company. Max Group entities are Max Life Insurance Company, Max India, and Max Venture & Industries. Max Life Insurance Company is co-owned by Max Financial Services and Mitsui Sumitomo Insurance, a Japanese life insurance company. Max India offers healthcare and health insurance. The Max-Ventures and Industries division is an entrepreneurial division that helps the government with economic and commercial efforts. The company's operating segment involves Business Investment and Life Insurance. It generates majority of revenue from Life Insurance segment.
77GF Score
Get the complete analysis for NSE:MFSL
Intangible Assets is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
Quick Browse
Personalize
Premium Gurus 
Create New Portfolio
NSE:MFSL has been successfully added to your 
