Coastal Contacts (OSTO:COA) Intangible Assets : kr136 Mil (As of Jan. 2014)

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What is Coastal Contacts Intangible Assets?

Intangible assets are defined as identifiable non-monetary assets that cannot be seen, touched or physically measured. Coastal Contacts's intangible assets for the quarter that ended in Jan. 2014 was kr136 Mil.

Coastal Contacts Intangible Assets Historical Data

The historical data trend for Coastal Contacts's Intangible Assets can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

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Coastal Contacts Intangible Assets Chart

Coastal Contacts Annual Data

Trend

Oct04

Oct05

Oct06

Oct07

Oct08

Oct09

Oct10

Oct11

Oct12

Oct13

Intangible Assets

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113.91

109.04

118.26

132.49

134.13

Coastal Contacts Quarterly Data
	Apr09	Jul09	Oct09	Jan10	Apr10	Jul10	Oct10	Jan11	Apr11	Jul11	Oct11	Jan12	Apr12	Jul12	Oct12	Jan13	Apr13	Jul13	Oct13	Jan14
Intangible Assets	Get a 7-Day Free Trial															135.27	132.30	135.18	134.13	136.39

Coastal Contacts Intangible Assets Calculation

Intangible assets are defined as identifiable non-monetary assets that cannot be seen, touched or physically measured. Examples of intangible assets include trade secrets, copyrights, patents, trademarks. If a company acquires assets at the prices above the book value, it may carry goodwill on its balance sheet. Goodwill reflects the difference between the price the company paid and the book value of the assets.

Coastal Contacts (OSTO:COA) Intangible Assets Explanation

If a company (company A) received a patent through their own work, though it has value, it does not show up on its balance sheet as an intangible asset. However, if company A sells this patent to company B, it will show up on company B's balance sheet as an intangible asset.

The same applies to brand names, trade secrets etc. For instance, Coca-Cola's brand is extremely valuable, but the brand does not appear on its balance sheet, because the brand was never acquired.

Some intangibles are amortized. Amortization is the depreciation of intangible assets.

Many intangibles are not amortized. They may still be written down when the company decides the asset is impaired.

Whenever you see an increase in goodwill over a number of years, you can assume it's because the company is out buying other businesses above book value. GOOD if buying businesses with durable competitive advantage.

If goodwill stays the same, the company when acquiring other companies is either paying less than book value or not acquiring. Businesses with moats never sell for less than book value.

Intangibles acquired are on balance sheet at fair value.

Internally developed brand names (Coke, Wrigleys, Band-Aid) however are not reflected on the balance sheet.

One of the reasons competitive advantage power can remain hidden for so long.

Be Aware

Companies may change the way intangible assets are amortized, and this will affect their reported earnings.

Coastal Contacts Intangible Assets Related Terms

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Coastal Contacts (OSTO:COA) Business Description

Industry

GURUFOCUS.COM » STOCK LIST » Healthcare » Medical Devices & Instruments » Coastal Contacts Inc. (OSTO:COA) » Definitions » Intangible Assets

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Website

http://www.coastalcontacts.com

Coastal Contacts Inc. was incorporated under the Canada Business Corporations Act on December 14, 2000. The Company is an online retailer of vision care products. It is a direct-to-consumer retailer of vision care products and services. The Company sells contact lenses, eyeglasses and related products mainly through the Company's internet websites, although customers may also place orders over the telephone. It has operations and distribution centers in North America, Europe and Australia. The Company sells contact lenses manufactured by multinational companies such as Johnson and Johnson Inc., CIBA Vision Corporation (a division of Alcon), Bausch & Lomb Inc. and Coopervision Inc. It sells eyeglasses, which are mainly assembled in the Company's own laboratories, composed of frames and lenses purchased from a variety of different suppliers. The frames it uses in its eyeglasses include both branded frames and the Company's own private label frames such as Derek Cardigan, Kam Dhillon, Ltede and Joseph Marc. The Company also sells a variety of vision related products such as sunglasses and contact lens solutions including its own Healthy Eyes brand multipurpose contact lens solution for soft contact lenses. It offers substantially all of the soft contact lenses produced by the contact lens manufacturers, including Johnson & Johnson Inc., CIBA Vision Corporation, Bausch & Lomb Inc. and Coopervision Inc. The Company conducts all of its product fulfillment operations from the Company's distribution facilities in Vancouver, British Columbia, Canada; Stockholm, Sweden; Blaine, Washington and Sydney, Australia.

Coastal Contacts (OSTO:COA) Headlines

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