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CellPoint Connect AB (XSAT:CPNT) Intangible Assets : kr2.00 Mil (As of Dec. 2012)


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What is CellPoint Connect AB Intangible Assets?

Intangible assets are defined as identifiable non-monetary assets that cannot be seen, touched or physically measured. CellPoint Connect AB's intangible assets for the quarter that ended in Dec. 2012 was kr2.00 Mil.


CellPoint Connect AB Intangible Assets Historical Data

The historical data trend for CellPoint Connect AB's Intangible Assets can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

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CellPoint Connect AB Intangible Assets Chart

CellPoint Connect AB Annual Data
Trend Dec08 Dec09 Dec10 Dec11 Dec12
Intangible Assets
2.50 44.57 6.04 14.97 2.00

CellPoint Connect AB Quarterly Data
Dec08 Mar09 Jun09 Sep09 Dec09 Mar10 Jun10 Sep10 Dec10 Mar11 Jun11 Sep11 Dec11 Mar12 Jun12 Sep12 Dec12
Intangible Assets Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 14.97 14.04 25.18 16.70 2.00

CellPoint Connect AB Intangible Assets Calculation

Intangible assets are defined as identifiable non-monetary assets that cannot be seen, touched or physically measured. Examples of intangible assets include trade secrets, copyrights, patents, trademarks. If a company acquires assets at the prices above the book value, it may carry goodwill on its balance sheet. Goodwill reflects the difference between the price the company paid and the book value of the assets.


CellPoint Connect AB  (XSAT:CPNT) Intangible Assets Explanation

If a company (company A) received a patent through their own work, though it has value, it does not show up on its balance sheet as an intangible asset. However, if company A sells this patent to company B, it will show up on company B's balance sheet as an intangible asset.

The same applies to brand names, trade secrets etc. For instance, Coca-Cola's brand is extremely valuable, but the brand does not appear on its balance sheet, because the brand was never acquired.

Some intangibles are amortized. Amortization is the depreciation of intangible assets.

Many intangibles are not amortized. They may still be written down when the company decides the asset is impaired.

Whenever you see an increase in goodwill over a number of years, you can assume it's because the company is out buying other businesses above book value. GOOD if buying businesses with durable competitive advantage.

If goodwill stays the same, the company when acquiring other companies is either paying less than book value or not acquiring. Businesses with moats never sell for less than book value.

Intangibles acquired are on balance sheet at fair value.

Internally developed brand names (Coke, Wrigleys, Band-Aid) however are not reflected on the balance sheet.

One of the reasons competitive advantage power can remain hidden for so long.


Be Aware

Companies may change the way intangible assets are amortized, and this will affect their reported earnings.


CellPoint Connect AB Intangible Assets Related Terms

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CellPoint Connect AB (XSAT:CPNT) Business Description

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CellPoint Connect AB is engaged in the development of customers, competition, brand development, marketing, development and packaging of market offerings, marketing, IT, web, and "content strategy", search engine optimization, etc.

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