FC (Franklin Covey Co) Intrinsic Value: DCF (Earnings Based): $7.67 (As of Aug. 18, 2026)

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Director of Data and Quant Analytics at GuruFocus
Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
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Charlie Tian
Founder & CEO of GuruFocus
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.

FC Franklin Covey Co FC
70 GF Score
Price $19.08
GF Value $38.45
Valuation Significantly Undervalued
! 3 Warning Signs
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What is Franklin Covey Co Intrinsic Value: DCF (Earnings Based)?

Franklin Covey Co FC -5.78% 70 Intrinsic Value: DCF (Earnings Based) is $7.67 as of Aug. 18, 2026. GuruFocus rates FC with a GF Score™ of 70/100 and a GF Value™ of $38.45 (Significantly Undervalued). The stock has 3 warning signs investors should review. Among 22 Education companies, Franklin Covey Co ranks worse than 4545450% on this metric.

As of today (2026-08-18), Franklin Covey Co's intrinsic value calculated from the Discounted Earnings model is $7.67.

Note: Discounted Earnings model is only suitable for predictable companies (Business Predictability Rank higher than 1-Star). If the company's predictability rank is 1-Star or Not Rated, result may not be accurate due to the low predictability of business and the data will not be stored into our database.

Franklin Covey Co's Predictability Rank is 1-Star. Thus, this page is only used for demonstration purposes and the DCF related results in the screener and portfolio will appear as zero.

Margin of Safety (Earnings Based) using Discounted Earnings model for Franklin Covey Co is -148.76%.

The historical rank and industry rank for Franklin Covey Co's Intrinsic Value: DCF (Earnings Based) or its related term are showing as below:

FC's Price-to-DCF (Earnings Based) is not ranked *
in the Education industry.
Industry Median: 0.54
* Ranked among companies with meaningful Price-to-DCF (Earnings Based) only.

Franklin Covey Co  (NYSE:FC) Intrinsic Value: DCF (Earnings Based) Explanation

Unlike valuation methods such as Net Current Asset Value, Tangible Book Value per Share, Graham Number, Median Ratio etc, discounted Cash Flow model evaluates the companies based on their future earnings power instead of their assets.


Be Aware

What you need to know about Discounted Earnings model:

1. The Discounted Earnings model evaluates a company based on its future earnings power
2. Growth is taken into account; therefore a faster growth company is worth more if everything else is the same.
3. Since we are projecting future growth, it is assumed that the company will grow at the same rate as it did during the past 10 years. Therefore this model works better for the companies that are relatively consistent performers.
4. The Discounted Earnings model works poorly for inconsistent performers like cyclicals.
5. Your expected return from the investment is a reasonable discount rate assumption.
6. A larger margin of safety should be required for companies with less predictable businesses.

You can screen for stocks that trade below their Intrinsic Value: DCF (FCF Based) and Intrinsic Value: DCF (Earnings Based) with the GuruFocus All-in-One Screener. Companies with a high Predictability Rank that trade at a discount to their Intrinsic Value: DCF (FCF Based) and Intrinsic Value: DCF (Earnings Based) can be found in the screen of Undervalued Predictable Companies.


Franklin Covey Co Intrinsic Value: DCF (Earnings Based) Related Terms


Franklin Covey Co Intrinsic Value: DCF (Earnings Based) Historical Data

* Premium members only.

The historical data trend for Franklin Covey Co's Intrinsic Value: DCF (Earnings Based) can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Franklin Covey Co Intrinsic Value: DCF (Earnings Based) Chart

Franklin Covey Co Annual Data
Trend Aug16 Aug17 Aug18 Aug19 Aug20 Aug21 Aug22 Aug23 Aug24 Aug25
Intrinsic Value: DCF (Earnings Based)
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Franklin Covey Co Quarterly Data
Aug21 Nov21 Feb22 May22 Aug22 Nov22 Feb23 May23 Aug23 Nov23 Feb24 May24 Aug24 Nov24 Feb25 May25 Aug25 Nov25 Feb26 May26
Intrinsic Value: DCF (Earnings Based) Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 0.00 0.00 0.00 0.00 0.00

FC vs JDZG, LGCY, CHGG: Intrinsic Value: DCF (Earnings Based) Comparison

For the Education & Training Services subindustry, Franklin Covey Co's Price-to-DCF (Earnings Based), along with its competitors' market caps and Price-to-DCF (Earnings Based) data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Franklin Covey Co Price-to-DCF (Earnings Based) vs Education Industry

For the Education industry and Consumer Defensive sector, Franklin Covey Co's Price-to-DCF (Earnings Based) distribution charts can be found below:

* The bar in red indicates where Franklin Covey Co's Price-to-DCF (Earnings Based) falls into.


FC
70GF Score
Franklin Covey Co FC
Intrinsic Value: DCF (Earnings Based) is just one metric. See GF Score™, valuation, warning signs, and more.
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Franklin Covey Co Intrinsic Value: DCF (Earnings Based) Calculation

This is the intrinsic value calculated from the Discounted Earnings model with default parameters. The calculation method is the same as Discounted Cash Flow model except earnings are used in the calculation instead of free cash flow. This is the default method of calculation with GuruFocus DCF calculator.

Usually a two-stage model is used in calculating the intrinsic value with discounted cash flow model. The first stage is called growth stage; the second is called the terminal stage. In the growth stage the company grows at a faster rate. Because it cannot grow at that rate forever, a lower rate is used for the terminal stage.

GuruFocus DCF calculator is a two-stage model. The default values are defined as:

1. Discount Rate: d = 11%
A reasonable discount rate assumption should be at least the long term average return of the stock market, which can be estimated from risk free rate plus risk premium of stock market. GuruFocus uses 10-Year Treasury Constant Maturity Rate as the risk-free rate and rounded up to the nearest integer. It is updated daily. The current risk-free rate is 4.74%. Please go to Economic Indicators page for more information. Please note that we use the 10-Year Treasury Constant Maturity Rate of the country/region where the company is headquartered. If the data for that country/region is not available, then we will use the 10-Year Treasury Constant Maturity Rate of the United States as default. Then we added a risk premium of 6% to get the estimated discount rate. Some investors use their expected rate of return, which is also reasonable. A typical discount rate can be anywhere between 6% - 20%.

2. Growth Rate in the growth stage: g1 = 5%
The Growth Rate in the growth stage is initially set as the default 10-Year EPS without NRI Growth Rate. In cases where the 10-year growth rate is unavailable, it defaults to using the 5-Year EPS without NRI Growth Rate. If both the 10-year and 5-year growth rates are unavailable, the system defaults to the 3-Year EPS without NRI Growth Rate.
However, it's important to note that there is a growth rate range. If the calculated growth rate exceeds 20%, it will be capped at 20%. Conversely, if the calculated growth rate falls below 5%, it will be adjusted to 5% to maintain a reasonable range.
=> Franklin Covey Co's average EPS without NRI Growth Rate in the past 3 years was -20.10%, which is less than 5%. GuruFocus defaults => Growth Rate: 5%

3. Years of Growth Stage: y1 = 10

4. Terminal Growth Rate: g2 = 4%

5. Years of Terminal Growth: y2 = 10

6. EPS without NRI: eps without nri = $0.665.
GuruFocus DCF calculator is actually a Discounted Earnings calculator, EPS without NRI is used as the default. The reason we are doing this is we found that historically stock prices are more correlated with earnings than free cash flow.

All of the default settings can be changed and the results are calculated automatically.

Franklin Covey Co's Intrinsic Value: DCF (Earnings Based) for today is calculated as:

Intrinsic Value: DCF (Earnings Based)=EPS without NRI*{[(1+g1)/(1+d)+(1+g1)^2/(1+d)^2+...+(1+g1)^10/(1+d)^10]
+(1+g1)^10/(1+d)^10*[(1+g2)/(1+d)+(1+g2)^2/(1+d)^2+...+(1+g2)^10/(1+d)^10]}

set x = (1+g1)/(1+d) = (1+0.05)/(1+0.11) = 0.94594594594595
and y = (1+g2)/(1+d) = (1+0.04)/(1+0.11) = 0.93693693693694

Intrinsic Value: DCF (Earnings Based)=EPS without NRI*{[x+x^2+...+x^10]+x^10*[y+y^2+...+y^10]}
=EPS without NRI*[x*(1-x^10)/(1-x)+x^10*y*(1-y^10)/(1-y)]
=0.665*11.5406
=7.67

Margin of Safety % (DCF Earnings Based)=(Intrinsic Value: DCF (Earnings Based)-Current Price)/Intrinsic Value: DCF (Earnings Based)
=(7.67-19.08)/7.67
=-148.76 %

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

What does a Intrinsic Value: DCF (Earnings Based) of $7.67 mean?
Franklin Covey Co (FC) has a Intrinsic Value: DCF (Earnings Based) of $7.67 as of Aug. 18, 2026. Intrinsic Value: DCF (Earnings Based) is the stock value based on a two-stage discounted earnings model. View historical data on Franklin Covey Co and its competitors. According to the industry distribution chart, Franklin Covey Co ranks #999999 out of 22 companies in the Education industry.
Is Franklin Covey Co's Intrinsic Value: DCF (Earnings Based) too high?
Franklin Covey Co's current Intrinsic Value: DCF (Earnings Based) is $7.67. The Education industry median Intrinsic Value: DCF (Earnings Based) is 0.54. Franklin Covey Co's value of $7.67 is 1320.4% above this industry median. Based on the distribution chart, Franklin Covey Co ranks #999999 out of 22 companies in the Education industry, which is in the bottom quartile relative to peers. Overall, Franklin Covey Co has a GF Score™ of 70/100 and is considered Significantly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Franklin Covey Co's Intrinsic Value: DCF (Earnings Based) compare to JDZG and LGCY?
According to the Education industry distribution chart, Franklin Covey Co ranks #999999 out of 22 companies for Intrinsic Value: DCF (Earnings Based). This places Franklin Covey Co in the lower half of its industry. The industry median Intrinsic Value: DCF (Earnings Based) is 0.54. Franklin Covey Co's value of $7.67 is 1320.4% above this benchmark. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Intrinsic Value: DCF (Earnings Based) for an Education company?
The median Intrinsic Value: DCF (Earnings Based) among Education companies is 0.54, based on 22 companies in the industry. Companies in the top quartile (top 25%) have a Intrinsic Value: DCF (Earnings Based) significantly above this median, while those in the bottom quartile fall well below. However, Intrinsic Value: DCF (Earnings Based) should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Franklin Covey Co's current Intrinsic Value: DCF (Earnings Based) of $7.67 is 1320.4% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Intrinsic Value: DCF (Earnings Based) mean?
A high Intrinsic Value: DCF (Earnings Based) can signal that a stock is expensive relative to its fundamentals. Intrinsic Value: DCF (Earnings Based) is the stock value based on a two-stage discounted earnings model. View historical data on Franklin Covey Co and its competitors. For the Education industry, the median Intrinsic Value: DCF (Earnings Based) is 0.54 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Franklin Covey Co's current Intrinsic Value: DCF (Earnings Based) is $7.67. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Franklin Covey Co stock overvalued right now?
Based on GuruFocus' analysis, Franklin Covey Co (FC) is currently considered Significantly Undervalued. The stock's GF Value™ is $38.45, compared to a current price of $19.08 — trading 50.4% below its estimated fair value. The current Intrinsic Value: DCF (Earnings Based) is $7.67 and 1320.4% above the Education industry median of 0.54. Franklin Covey Co's overall GF Score™ is 70/100 with 3 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Intrinsic Value: DCF (Earnings Based) calculated?
Intrinsic Value: DCF (Earnings Based) is calculated from a company's financial statements. For Franklin Covey Co (FC), the current Intrinsic Value: DCF (Earnings Based) is $7.67 as of Aug. 18, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Franklin Covey Co (FC) Overvalued in 2026?

Based on GuruFocus' analysis, Franklin Covey Co stock appears to be undervalued. The current stock price of $19.08 is trading 50.4% below its estimated GF Value™ of $38.45. GuruFocus considers Franklin Covey Co to be Significantly Undervalued.

Key valuation signals for FC:

  • Intrinsic Value: DCF (Earnings Based): $7.67
  • GF Value™: $38.45 vs. price of $19.08 (50.4% below fair value)
  • GF Score™: 70/100 with 3 warning signs
  • Industry Position: 1320.4% above the Education median (#999999 of 22)

No single metric tells the full story. See the FC stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Franklin Covey Co Business Description

Address 13907 South Minuteman Drive, Suite 500, Draper, UT, USA, 84020
Franklin Covey Co is a company focused on organizational performance improvement. It operates in the business segments of North America, International Direct Offices, International Licensees, Education Division. The company derives revenue from providing training and consulting services and through the sale of books, audio media, and other related products. It has a business presence in Australia, New Zealand, China, Japan, the United Kingdom, Ireland, and Other countries.
70GF Score

Get the complete analysis for FC

Intrinsic Value: DCF (Earnings Based) is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

$19.08
Price
$38.45
GF Value