H & M Hennes & Mauritz AB (MIL:1HMB) Intrinsic Value: DCF (Earnings Based): €9.58 (As of Sep. 12, 2026)

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Director of Data and Quant Analytics at GuruFocus
Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
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Founder & CEO of GuruFocus
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MIL:1HMB H & M Hennes & Mauritz AB MIL:1HMB
52 GF Score
Price €13.79
GF Value €13.40
Valuation Fairly Valued
! 4 Warning Signs
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What is H & M Hennes & Mauritz AB Intrinsic Value: DCF (Earnings Based)?

H & M Hennes & Mauritz AB MIL:1HMB 52 Intrinsic Value: DCF (Earnings Based) is €9.58 as of Sep. 12, 2026. GuruFocus rates MIL:1HMB with a GF Score™ of 52/100 and a GF Value™ of €13.40 (Fairly Valued). The stock has 4 warning signs investors should review. Among 104 Manufacturing - Apparel & Accessories companies, H & M Hennes & Mauritz AB ranks worse than 961537.5% on this metric.

As of today (2026-09-12), H & M Hennes & Mauritz AB's intrinsic value calculated from the Discounted Earnings model is €9.58.

Note: Discounted Earnings model is only suitable for predictable companies (Business Predictability Rank higher than 1-Star). If the company's predictability rank is 1-Star or Not Rated, result may not be accurate due to the low predictability of business and the data will not be stored into our database.

H & M Hennes & Mauritz AB's Predictability Rank is 1-Star. Thus, this page is only used for demonstration purposes and the DCF related results in the screener and portfolio will appear as zero.

Margin of Safety (Earnings Based) using Discounted Earnings model for H & M Hennes & Mauritz AB is -43.95%.

The historical rank and industry rank for H & M Hennes & Mauritz AB's Intrinsic Value: DCF (Earnings Based) or its related term are showing as below:

During the past 13 years, the highest Price-to-Intrinsic-Value-DCF (Earnings Based) Ratio of H & M Hennes & Mauritz AB was 1.47. The lowest was 0.93. And the median was 1.16.

MIL:1HMB's Price-to-DCF (Earnings Based) is not ranked *
in the Manufacturing - Apparel & Accessories industry.
Industry Median: 0.825
* Ranked among companies with meaningful Price-to-DCF (Earnings Based) only.

H & M Hennes & Mauritz AB  (MIL:1HMB) Intrinsic Value: DCF (Earnings Based) Explanation

Unlike valuation methods such as Net Current Asset Value, Tangible Book Value per Share, Graham Number, Median Ratio etc, discounted Cash Flow model evaluates the companies based on their future earnings power instead of their assets.


Be Aware

What you need to know about Discounted Earnings model:

1. The Discounted Earnings model evaluates a company based on its future earnings power
2. Growth is taken into account; therefore a faster growth company is worth more if everything else is the same.
3. Since we are projecting future growth, it is assumed that the company will grow at the same rate as it did during the past 10 years. Therefore this model works better for the companies that are relatively consistent performers.
4. The Discounted Earnings model works poorly for inconsistent performers like cyclicals.
5. Your expected return from the investment is a reasonable discount rate assumption.
6. A larger margin of safety should be required for companies with less predictable businesses.

You can screen for stocks that trade below their Intrinsic Value: DCF (FCF Based) and Intrinsic Value: DCF (Earnings Based) with the GuruFocus All-in-One Screener. Companies with a high Predictability Rank that trade at a discount to their Intrinsic Value: DCF (FCF Based) and Intrinsic Value: DCF (Earnings Based) can be found in the screen of Undervalued Predictable Companies.


H & M Hennes & Mauritz AB Intrinsic Value: DCF (Earnings Based) Related Terms


H & M Hennes & Mauritz AB Intrinsic Value: DCF (Earnings Based) Historical Data

* Premium members only.

The historical data trend for H & M Hennes & Mauritz AB's Intrinsic Value: DCF (Earnings Based) can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

H & M Hennes & Mauritz AB Intrinsic Value: DCF (Earnings Based) Chart

H & M Hennes & Mauritz AB Annual Data
Trend Nov16 Nov17 Nov18 Nov19 Nov20 Nov21 Nov22 Nov23 Nov24 Nov25
Intrinsic Value: DCF (Earnings Based)
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H & M Hennes & Mauritz AB Quarterly Data
Aug21 Nov21 Feb22 May22 Aug22 Nov22 Feb23 May23 Aug23 Nov23 Feb24 May24 Aug24 Nov24 Feb25 May25 Aug25 Nov25 Feb26 May26
Intrinsic Value: DCF (Earnings Based) Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 0.00 0.00 0.00 0.00 0.00

MIL:1HMB vs RL, LEVI, VFC: Intrinsic Value: DCF (Earnings Based) Comparison

For the Apparel Manufacturing subindustry, H & M Hennes & Mauritz AB's Price-to-DCF (Earnings Based), along with its competitors' market caps and Price-to-DCF (Earnings Based) data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


H & M Hennes & Mauritz AB Price-to-DCF (Earnings Based) vs Manufacturing - Apparel & Accessories Industry

For the Manufacturing - Apparel & Accessories industry and Consumer Cyclical sector, H & M Hennes & Mauritz AB's Price-to-DCF (Earnings Based) distribution charts can be found below:

* The bar in red indicates where H & M Hennes & Mauritz AB's Price-to-DCF (Earnings Based) falls into.


MIL:1HMB
52GF Score
H & M Hennes & Mauritz AB MIL:1HMB
Intrinsic Value: DCF (Earnings Based) is just one metric. See GF Score™, valuation, warning signs, and more.
View Full Analysis

H & M Hennes & Mauritz AB Intrinsic Value: DCF (Earnings Based) Calculation

This is the intrinsic value calculated from the Discounted Earnings model with default parameters. The calculation method is the same as Discounted Cash Flow model except earnings are used in the calculation instead of free cash flow. This is the default method of calculation with GuruFocus DCF calculator.

Usually a two-stage model is used in calculating the intrinsic value with discounted cash flow model. The first stage is called growth stage; the second is called the terminal stage. In the growth stage the company grows at a faster rate. Because it cannot grow at that rate forever, a lower rate is used for the terminal stage.

GuruFocus DCF calculator is a two-stage model. The default values are defined as:

1. Discount Rate: d = 9%
A reasonable discount rate assumption should be at least the long term average return of the stock market, which can be estimated from risk free rate plus risk premium of stock market. GuruFocus uses 10-Year Treasury Constant Maturity Rate as the risk-free rate and rounded up to the nearest integer. It is updated daily. The current risk-free rate is 2.78%. Please go to Economic Indicators page for more information. Please note that we use the 10-Year Treasury Constant Maturity Rate of the country/region where the company is headquartered. If the data for that country/region is not available, then we will use the 10-Year Treasury Constant Maturity Rate of the United States as default. Then we added a risk premium of 6% to get the estimated discount rate. Some investors use their expected rate of return, which is also reasonable. A typical discount rate can be anywhere between 6% - 20%.

2. Growth Rate in the growth stage: g1 = 5%
The Growth Rate in the growth stage is initially set as the default 10-Year EPS without NRI Growth Rate. In cases where the 10-year growth rate is unavailable, it defaults to using the 5-Year EPS without NRI Growth Rate. If both the 10-year and 5-year growth rates are unavailable, the system defaults to the 3-Year EPS without NRI Growth Rate.
However, it's important to note that there is a growth rate range. If the calculated growth rate exceeds 20%, it will be capped at 20%. Conversely, if the calculated growth rate falls below 5%, it will be adjusted to 5% to maintain a reasonable range.
=> H & M Hennes & Mauritz AB's average EPS without NRI Growth Rate in the past 10 years was -7.70%, which is less than 5%. GuruFocus defaults => Growth Rate: 5%

3. Years of Growth Stage: y1 = 10

4. Terminal Growth Rate: g2 = 4%

5. Years of Terminal Growth: y2 = 10

6. EPS without NRI: eps without nri = €0.707.
GuruFocus DCF calculator is actually a Discounted Earnings calculator, EPS without NRI is used as the default. The reason we are doing this is we found that historically stock prices are more correlated with earnings than free cash flow.

All of the default settings can be changed and the results are calculated automatically.

H & M Hennes & Mauritz AB's Intrinsic Value: DCF (Earnings Based) for today is calculated as:

Intrinsic Value: DCF (Earnings Based)=EPS without NRI*{[(1+g1)/(1+d)+(1+g1)^2/(1+d)^2+...+(1+g1)^10/(1+d)^10]
+(1+g1)^10/(1+d)^10*[(1+g2)/(1+d)+(1+g2)^2/(1+d)^2+...+(1+g2)^10/(1+d)^10]}

set x = (1+g1)/(1+d) = (1+0.05)/(1+0.09) = 0.96330275229358
and y = (1+g2)/(1+d) = (1+0.04)/(1+0.09) = 0.95412844036697

Intrinsic Value: DCF (Earnings Based)=EPS without NRI*{[x+x^2+...+x^10]+x^10*[y+y^2+...+y^10]}
=EPS without NRI*[x*(1-x^10)/(1-x)+x^10*y*(1-y^10)/(1-y)]
=0.707*13.5514
=9.58

Margin of Safety % (DCF Earnings Based)=(Intrinsic Value: DCF (Earnings Based)-Current Price)/Intrinsic Value: DCF (Earnings Based)
=(9.58-13.79)/9.58
=-43.95 %

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

What does a Intrinsic Value: DCF (Earnings Based) of €9.58 mean?
H & M Hennes & Mauritz AB (MIL:1HMB) has a Intrinsic Value: DCF (Earnings Based) of €9.58 as of Sep. 12, 2026. Intrinsic Value: DCF (Earnings Based) is the stock value based on a two-stage discounted earnings model. View historical data on H & M Hennes & Mauritz AB and its competitors. According to the industry distribution chart, H & M Hennes & Mauritz AB ranks #999999 out of 104 companies in the Manufacturing - Apparel & Accessories industry.
Is H & M Hennes & Mauritz AB's Intrinsic Value: DCF (Earnings Based) too high?
H & M Hennes & Mauritz AB's current Intrinsic Value: DCF (Earnings Based) is €9.58. Based on the distribution chart, H & M Hennes & Mauritz AB ranks #999999 out of 104 companies in the Manufacturing - Apparel & Accessories industry, which is in the bottom quartile relative to peers. Overall, H & M Hennes & Mauritz AB has a GF Score™ of 52/100 and is considered Fairly Valued, reflecting its overall financial health beyond just this single metric.
How does H & M Hennes & Mauritz AB's Intrinsic Value: DCF (Earnings Based) compare to RL and LEVI?
According to the Manufacturing - Apparel & Accessories industry distribution chart, H & M Hennes & Mauritz AB ranks #999999 out of 104 companies for Intrinsic Value: DCF (Earnings Based). This places H & M Hennes & Mauritz AB in the lower half of its industry. The industry median Intrinsic Value: DCF (Earnings Based) is 0.83. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Intrinsic Value: DCF (Earnings Based) for a Manufacturing - Apparel & Accessories company?
The median Intrinsic Value: DCF (Earnings Based) among Manufacturing - Apparel & Accessories companies is 0.83, based on 104 companies in the industry. Companies in the top quartile (top 25%) have a Intrinsic Value: DCF (Earnings Based) significantly above this median, while those in the bottom quartile fall well below. However, Intrinsic Value: DCF (Earnings Based) should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Intrinsic Value: DCF (Earnings Based) mean?
A high Intrinsic Value: DCF (Earnings Based) can signal that a stock is expensive relative to its fundamentals. Intrinsic Value: DCF (Earnings Based) is the stock value based on a two-stage discounted earnings model. View historical data on H & M Hennes & Mauritz AB and its competitors. For the Manufacturing - Apparel & Accessories industry, the median Intrinsic Value: DCF (Earnings Based) is 0.83 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. H & M Hennes & Mauritz AB's current Intrinsic Value: DCF (Earnings Based) is €9.58. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is H & M Hennes & Mauritz AB stock overvalued right now?
Based on GuruFocus' analysis, H & M Hennes & Mauritz AB (MIL:1HMB) is currently considered Fairly Valued. The stock's GF Value™ is €13.40, compared to a current price of €13.79 — trading 2.9% above its estimated fair value. The current Intrinsic Value: DCF (Earnings Based) is €9.58. H & M Hennes & Mauritz AB's overall GF Score™ is 52/100 with 4 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Intrinsic Value: DCF (Earnings Based) calculated?
Intrinsic Value: DCF (Earnings Based) is calculated from a company's financial statements. For H & M Hennes & Mauritz AB (MIL:1HMB), the current Intrinsic Value: DCF (Earnings Based) is €9.58 as of Sep. 12, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is H & M Hennes & Mauritz AB (MIL:1HMB) Overvalued in 2026?

Based on GuruFocus' analysis, H & M Hennes & Mauritz AB stock appears to be overvalued. The current stock price of €13.79 is trading 2.9% above its estimated GF Value™ of €13.40. GuruFocus considers H & M Hennes & Mauritz AB to be Fairly Valued.

Key valuation signals for MIL:1HMB:

  • Intrinsic Value: DCF (Earnings Based): €9.58
  • GF Value™: €13.40 vs. price of €13.79 (2.9% above fair value)
  • GF Score™: 52/100 with 4 warning signs

No single metric tells the full story. See the MIL:1HMB stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


H & M Hennes & Mauritz AB Business Description

Address Master Samuelsgatan 46A, Stockholm, SWE, SE-106 38
The H&M Group is a global multi-brand fashion conglomerate founded in 1947. Its flagship brand, H&M, generates the majority of the group's revenue, while ARKET, COS, and the secondhand platform Sellpy represent key sources of future growth. Geographically, 34% of group revenues are generated in Western Europe, followed by North and South America at 23%, and both Southern Europe and Asia, Oceania, and Africa at 13% each. The Nordic region accounts for approximately 9% of total sales.The company operates 4,101 stores (3,660 attributable to H&M brand) across 81 markets worldwide, the majority of which are leased. Online sales contributed slightly above 30% of total group revenue in financial 2025 .
52GF Score

Get the complete analysis for MIL:1HMB

Intrinsic Value: DCF (Earnings Based) is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

€13.79
Price
€13.40
GF Value