H & M Hennes & Mauritz AB (MIL:1HMB) Selling, General, & Admin. Expense: €8,004 Mil (TTM As of May. 2026)

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Founder & CEO of GuruFocus
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MIL:1HMB H & M Hennes & Mauritz AB MIL:1HMB
52 GF Score
Price €14.22
GF Value €13.81
Valuation Fairly Valued
! 5 Warning Signs
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What is H & M Hennes & Mauritz AB Selling, General, & Admin. Expense?

H & M Hennes & Mauritz AB MIL:1HMB 52 Selling, General, & Admin. Expense is €8,004 Mil as of May. 2026. GuruFocus rates MIL:1HMB with a GF Score™ of 52/100 and a GF Value™ of €13.81 (Fairly Valued). The stock has 5 warning signs investors should review.

Selling, general, & admin. expense (SGA) includes the direct and indirect costs and all general and administrative expenses of a company. H & M Hennes & Mauritz AB's selling, general, & admin. expense for the three months ended in May. 2026 was €1,915 Mil. Its selling, general, & admin. expense for the trailing twelve months (TTM) ended in May. 2026 was €8,004 Mil.


H & M Hennes & Mauritz AB  (MIL:1HMB) Selling, General, & Admin. Expense Explanation

An efficient operation keeps SGA costs low and thus has higher profit margin. The percentage of SGA relative to total revenue is an indication of how efficiently the company operates. Compare this percentage among the companies in the same industry is a good way of finding more efficient operations. A comparison of the SGA cost relative to the revenue with the historical value can also be an indication of how efficient the company has become.

Warren Buffett likes companies with consistent SGA as the percentage of gross profit.

Companies with no durable competitive advantage show wild variation in SG&A as % of Gross Profit.

If SGA is less than 30% of Gross Profit, it is fantastic. If SGA is nearing 100%, it is is in highly competitive industry.


H & M Hennes & Mauritz AB Selling, General, & Admin. Expense Related Terms


H & M Hennes & Mauritz AB Selling, General, & Admin. Expense Historical Data

* Premium members only.

The historical data trend for H & M Hennes & Mauritz AB's Selling, General, & Admin. Expense can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

H & M Hennes & Mauritz AB Selling, General, & Admin. Expense Chart

H & M Hennes & Mauritz AB Annual Data
Trend Nov16 Nov17 Nov18 Nov19 Nov20 Nov21 Nov22 Nov23 Nov24 Nov25
Selling, General, & Admin. Expense
Get a 7-Day Free Trial Premium Member Only Premium Member Only 8,930.65 9,708.45 7,489.93 7,596.20 7,677.52

H & M Hennes & Mauritz AB Quarterly Data
Aug21 Nov21 Feb22 May22 Aug22 Nov22 Feb23 May23 Aug23 Nov23 Feb24 May24 Aug24 Nov24 Feb25 May25 Aug25 Nov25 Feb26 May26
Selling, General, & Admin. Expense Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 1,911.85 1,842.06 2,428.75 1,818.16 1,914.57

MIL:1HMB vs RL, LEVI, VFC: Selling, General, & Admin. Expense Comparison

For the Apparel Manufacturing subindustry, H & M Hennes & Mauritz AB's Selling, General, & Admin. Expense, along with its competitors' market caps and Selling, General, & Admin. Expense data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


H & M Hennes & Mauritz AB Selling, General, & Admin. Expense vs Manufacturing - Apparel & Accessories Industry

For the Manufacturing - Apparel & Accessories industry and Consumer Cyclical sector, H & M Hennes & Mauritz AB's Selling, General, & Admin. Expense distribution charts can be found below:

* The bar in red indicates where H & M Hennes & Mauritz AB's Selling, General, & Admin. Expense falls into.


MIL:1HMB
52GF Score
H & M Hennes & Mauritz AB MIL:1HMB
Selling, General, & Admin. Expense is just one metric. See GF Score™, valuation, warning signs, and more.
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H & M Hennes & Mauritz AB Selling, General, & Admin. Expense Calculation

Selling, General, & Admin. Expense (SGA) includes the direct and indirect costs and all general and administrative expenses of a company. For instance, personnel cost, advertising, rent, communication costs are all part of SGA.

Selling, General, & Admin. Expense for the trailing twelve months (TTM) ended in May. 2026 adds up the quarterly data reported by the company within the most recent 12 months, which was €8,004 Mil.

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

What does a Selling, General, & Admin. Expense of €8,004 Mil mean?
H & M Hennes & Mauritz AB (MIL:1HMB) has a Selling, General, & Admin. Expense of €8,004 Mil as of May. 2026. Selling, general and admin expense is the total cost for direct, indirect, general and administrative activities. View historical data on H & M Hennes & Mauritz AB and its competitors.
Is H & M Hennes & Mauritz AB's Selling, General, & Admin. Expense too high?
H & M Hennes & Mauritz AB's current Selling, General, & Admin. Expense is €8,004 Mil. Overall, H & M Hennes & Mauritz AB has a GF Score™ of 52/100 and is considered Fairly Valued, reflecting its overall financial health beyond just this single metric.
How does H & M Hennes & Mauritz AB's Selling, General, & Admin. Expense compare to RL and LEVI?
H & M Hennes & Mauritz AB's Selling, General, & Admin. Expense of €8,004 Mil can be compared against companies in the Manufacturing - Apparel & Accessories industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Selling, General, & Admin. Expense for a Manufacturing - Apparel & Accessories company?
A good Selling, General, & Admin. Expense depends on the Manufacturing - Apparel & Accessories industry context. However, Selling, General, & Admin. Expense should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Selling, General, & Admin. Expense mean?
A high Selling, General, & Admin. Expense can signal that a stock is expensive relative to its fundamentals. Selling, general and admin expense is the total cost for direct, indirect, general and administrative activities. View historical data on H & M Hennes & Mauritz AB and its competitors. H & M Hennes & Mauritz AB's current Selling, General, & Admin. Expense is €8,004 Mil. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is H & M Hennes & Mauritz AB stock overvalued right now?
Based on GuruFocus' analysis, H & M Hennes & Mauritz AB (MIL:1HMB) is currently considered Fairly Valued. The stock's GF Value™ is €13.81, compared to a current price of €14.22 — trading 3% above its estimated fair value. The current Selling, General, & Admin. Expense is €8,004 Mil. H & M Hennes & Mauritz AB's overall GF Score™ is 52/100 with 5 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Selling, General, & Admin. Expense calculated?
Selling, General, & Admin. Expense is calculated from a company's financial statements. For H & M Hennes & Mauritz AB (MIL:1HMB), the current Selling, General, & Admin. Expense is €8,004 Mil as of May. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is H & M Hennes & Mauritz AB (MIL:1HMB) Overvalued in 2026?

Based on GuruFocus' analysis, H & M Hennes & Mauritz AB stock appears to be overvalued. The current stock price of €14.22 is trading 3% above its estimated GF Value™ of €13.81. GuruFocus considers H & M Hennes & Mauritz AB to be Fairly Valued.

Key valuation signals for MIL:1HMB:

  • Selling, General, & Admin. Expense: €8,004 Mil
  • GF Value™: €13.81 vs. price of €14.22 (3% above fair value)
  • GF Score™: 52/100 with 5 warning signs

No single metric tells the full story. See the MIL:1HMB stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


H & M Hennes & Mauritz AB Business Description

Address Master Samuelsgatan 46A, Stockholm, SWE, SE-106 38
The H&M Group is a global multi-brand fashion conglomerate founded in 1947. Its flagship brand, H&M, generates the majority of the group's revenue, while ARKET, COS, and the secondhand platform Sellpy represent key sources of future growth. Geographically, 34% of group revenues are generated in Western Europe, followed by North and South America at 23%, and both Southern Europe and Asia, Oceania, and Africa at 13% each. The Nordic region accounts for approximately 9% of total sales.The company operates 4,101 stores (3,660 attributable to H&M brand) across 81 markets worldwide, the majority of which are leased. Online sales contributed slightly above 30% of total group revenue in financial 2025 .
52GF Score

Get the complete analysis for MIL:1HMB

Selling, General, & Admin. Expense is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

€14.22
Price
€13.81
GF Value