Localiza Rent A CarBSP:RENT4 +1.09%71 Median PS Value is R$101.63 as of Jun. 26, 2026, which is 100% below its 10-year median of 1.17. GuruFocus rates BSP:RENT4 with a GF Score™ of 71/100 and a GF Value™ of R$53.66 (Modestly Undervalued). The stock has 9 warning signs investors should review. Among 524 Business Services companies, Localiza Rent A Car ranks better than 90.46% on this metric.
This valuation method assumes that the stock valuation will revert to its historical (10-Year) median in terms of PS Ratio. The reason we use PS Ratio instead of PE Ratio or PB Ratio is because PS Ratio is independent of profit margin, and can be applied to a broader range of situations.
The historical rank and industry rank for Localiza Rent A Car's Median PS Value or its related term are showing as below:
BSP:RENT4'
s Price-to-Median-PS-Value Range Over the Past 10 Years
Min: 0.35 Med: 1.17 Max: 2.38
Current: 0.4
During the past 13 years, the highest Price to Median PS Value of Localiza Rent A Car was 2.38. The lowest was 0.35. And the median was 1.17.
BSP:RENT4's Price-to-Median-PS-Value is ranked better than 90.46% of 524
companies
in the Business Services industry
Industry Median: 0.91
vs BSP:RENT4: 0.40
Localiza Rent A Car (BSP:RENT4) Median PS Value Explanation
This valuation method assumes that the stock valuation will revert to its historical (10-Year) mean in terms of PS Ratio. The reason we use PS Ratio instead of PE Ratio or PB Ratio
is because PS Ratio is independent of profit margin, and can be applied to a broader range of situations.
It also assumes that over time the profit margin is constant. If a company increases its profit margin to a sustainable level, this value might under-estimate its value. If it has permanent declined profit margins, this may over-estimate the company's value.
Localiza Rent A Car's Price to Median PS Value for today is calculated as
Price to Median PS Value
=
Share Price
/
Median PS Value
=
40.77
/
101.63
=
0.40
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Localiza Rent A Car Median PS Value Related Terms
Localiza Rent A Car Median PS Value Historical Data
* Premium members only.
The historical data trend for Localiza Rent A Car's Median PS Value can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
BSP:RENT4 vs URI, SUNB, AER: Median PS Value Comparison
For the Rental & Leasing Services subindustry, Localiza Rent A Car's Price-to-Median-PS-Value, along with its competitors' market caps and Price-to-Median-PS-Value data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Localiza Rent A Car Price-to-Median-PS-Value vs Business Services Industry
For the Business Services industry and Industrials sector, Localiza Rent A Car's Price-to-Median-PS-Value distribution charts can be found below:
* The bar in red indicates where Localiza Rent A Car's Price-to-Median-PS-Value falls into.
10-Year Median PS Ratio is 2.4867.
Localiza Rent A Car's Revenue per Share for the trailing twelve months (TTM) ended in Mar. 2026 adds up the quarterly data reported by the company within the most recent 12 months, which was R$40.869.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Localiza Rent A Car (BSP:RENT4) has a Median PS Value of R$101.63 as of Jun. 26, 2026. Median price-sales value is the stock value based on a company's 10-year median price-sales ratio, View historical data on Localiza Rent A Car and its competitors. This is 8586% above median its historical median of 1.17. Over the past decade, Localiza Rent A Car's Median PS Value has ranged from 0.35 to 2.38. According to the industry distribution chart, Localiza Rent A Car ranks #50 out of 524 companies in the Business Services industry, placing it in the top 9.5%.
Is Localiza Rent A Car's Median PS Value too high?
Localiza Rent A Car's current Median PS Value of R$101.63 is 8586% above median its 10-year median of 1.17. Over the past 10 years, this metric has ranged from a low of 0.35 to a high of 2.38. Based on the distribution chart, Localiza Rent A Car ranks #50 out of 524 companies in the Business Services industry, which is in the top quartile — a strong position relative to peers. Overall, Localiza Rent A Car has a GF Score™ of 71/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Localiza Rent A Car's Median PS Value compare to URI and SUNB?
According to the Business Services industry distribution chart, Localiza Rent A Car ranks #50 out of 524 companies for Median PS Value. This places Localiza Rent A Car in the top 10% of its industry — outperforming the majority of peers. The industry median Median PS Value is 0.91. Historically, Localiza Rent A Car's own Median PS Value has ranged from 0.35 to 2.38 over the past decade. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Median PS Value for a Business Services company?
The median Median PS Value among Business Services companies is 0.91, based on 524 companies in the industry. Companies in the top quartile (top 25%) have a Median PS Value significantly above this median, while those in the bottom quartile fall well below. However, Median PS Value should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Median PS Value mean?
A high Median PS Value can signal that a stock is expensive relative to its fundamentals. Median price-sales value is the stock value based on a company's 10-year median price-sales ratio, View historical data on Localiza Rent A Car and its competitors. For the Business Services industry, the median Median PS Value is 0.91 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Localiza Rent A Car's current Median PS Value is R$101.63, which is 8586% above median its own 10-year median of 1.17. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Localiza Rent A Car stock overvalued right now?
Based on GuruFocus' analysis, Localiza Rent A Car (BSP:RENT4) is currently considered Modestly Undervalued. The stock's GF Value™ is R$53.66, compared to a current price of R$40.77 — trading 24% below its estimated fair value. The current Median PS Value is R$101.63, which is 8586% above median its 10-year median of 1.17. Localiza Rent A Car's overall GF Score™ is 71/100 with 9 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Median PS Value calculated?
Median PS Value is calculated from a company's financial statements. For Localiza Rent A Car (BSP:RENT4), the current Median PS Value is R$101.63 as of Jun. 26, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Localiza Rent A Car (BSP:RENT4) Overvalued in 2026?
Based on GuruFocus' analysis, Localiza Rent A Car stock appears to be undervalued.
The current stock price of R$40.77 is trading 24% below its estimated GF Value™ of R$53.66.
GuruFocus considers Localiza Rent A Car to be Modestly Undervalued.
Key valuation signals for BSP:RENT4:
Median PS Value: R$101.63 (8586% above median its 10-year median of 1.17)
GF Value™: R$53.66 vs. price of R$40.77 (24% below fair value)
No single metric tells the full story. See the BSP:RENT4 stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Localiza Rent A Car SA is a car rental service provider with the majority of its operations in Brazil. Through its subsidiaries, the company rents cars to individuals, manages corporate car fleets, sells its decommissioned fleet, and operates a franchise business. The company has two reportable operating segments: Car Rental and Fleet Management. Maximum revenue is generated from the Car Rental segment, which is responsible for car rentals and for stipulating insurance and managing car claims for insurance companies. This segment is also responsible for the administration and granting of franchises and the right to use the Localiza brand in geographically defined markets. Geographically, the company operates across different regions in Latin America.
71GF Score
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