Localiza Rent A Car (BSP:RENT4) Moat Score: 5/10 (As of Jun. 26, 2026)


BSP:RENT4 Localiza Rent A Car SA BSP:RENT4
71 GF Score
Price R$41.42
GF Value R$53.66
Valuation Modestly Undervalued
! 9 Warning Signs
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What is Localiza Rent A Car Moat Score?

Localiza Rent A Car BSP:RENT4 +1.59% 71 Moat Score is 5 as of Jun. 26, 2026. GuruFocus rates BSP:RENT4 with a GF Score™ of 71/100 and a GF Value™ of R$53.66 (Modestly Undervalued). The stock has 9 warning signs investors should review. Among 1,094 Business Services companies, Localiza Rent A Car ranks better than 95.98% on this metric.

Localiza Rent A Car has the Moat Score of 5, which implies that the company might have Narrow Moat - Solid narrow moat.

Localiza Rent A Car has Narrow Moat: Localiza has a solid narrow moat due to its leading market share in Latin America and strong brand recognition. However, the car rental industry has moderate switching costs and competitive pressures.

Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more.

The company's Moat Score is based on these criteria:

1. Market leadership and sustainable market share
2. Network effects and significant customer switching costs
3. Valuable intellectual property and patents
4. Strong brand strength and deep customer loyalty
5. Durable cost advantages (e.g., economies of scale, proprietary technology)
6. Significant regulatory barriers and exclusive licenses
7. Superior distribution network
8. Strong and sustainable pricing power
9. Consistent and impactful innovation and R&D capabilities

Based on the research, GuruFocus believes Localiza Rent A Car might have Narrow Moat - Solid narrow moat.

Localiza Rent A Car  (BSP:RENT4) Moat Score Explanation

The Moat Score ranges from 0 to 10, with 10 as the highest. GuruFocus divided Moat Score into following 8 categories:

Moat Score Moat Level
10Wide Moat - Exceptionally dominant and durable wide moat
8 - 9Wide Moat - Clear and robust wide moat
7Wide Moat - Entry-level wide moat, clearly possessing durable advantages
6Narrow Moat - Strong narrow moat, clearly distinguishable but not wide
5Narrow Moat - Solid narrow moat
4Narrow Moat - Discernible but modest moat
1 - 3No Moat - Very weak/transient advantages
0No Moat - No discernible moat

Localiza Rent A Car Moat Score Related Terms

BSP:RENT4 vs URI, SUNB, AER: Moat Score Comparison

For the Rental & Leasing Services subindustry, Localiza Rent A Car's Moat Score, along with its competitors' market caps and Moat Score data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

Localiza Rent A Car Moat Score vs Business Services Industry

For the Business Services industry and Industrials sector, Localiza Rent A Car's Moat Score distribution charts can be found below:

* The bar in red indicates where Localiza Rent A Car's Moat Score falls into.


BSP:RENT4
71GF Score
Localiza Rent A Car SA BSP:RENT4
Moat Score is just one metric. See GF Score™, valuation, warning signs, and more.
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Frequently Asked Questions Learn more about Moat Score →
What does a Moat Score of 5 mean?
Localiza Rent A Car (BSP:RENT4) has a Moat Score of 5 as of Jun. 26, 2026. Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more. According to the industry distribution chart, Localiza Rent A Car ranks #44 out of 1094 companies in the Business Services industry, placing it in the top 4%.
Is Localiza Rent A Car's Moat Score too high?
Localiza Rent A Car's current Moat Score is 5. Based on the distribution chart, Localiza Rent A Car ranks #44 out of 1094 companies in the Business Services industry, which is in the top quartile — a strong position relative to peers. Overall, Localiza Rent A Car has a GF Score™ of 71/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Localiza Rent A Car's Moat Score compare to URI and SUNB?
According to the Business Services industry distribution chart, Localiza Rent A Car ranks #44 out of 1094 companies for Moat Score. This places Localiza Rent A Car in the top 4% of its industry — outperforming the majority of peers. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Moat Score for a Business Services company?
A good Moat Score depends on the Business Services industry context. However, Moat Score should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Moat Score mean?
A high Moat Score can signal that a stock is expensive relative to its fundamentals. Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more. Localiza Rent A Car's current Moat Score is 5. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Localiza Rent A Car stock overvalued right now?
Based on GuruFocus' analysis, Localiza Rent A Car (BSP:RENT4) is currently considered Modestly Undervalued. The stock's GF Value™ is R$53.66, compared to a current price of R$41.42 — trading 22.8% below its estimated fair value. The current Moat Score is 5. Localiza Rent A Car's overall GF Score™ is 71/100 with 9 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Moat Score calculated?
Moat Score is calculated from a company's financial statements. For Localiza Rent A Car (BSP:RENT4), the current Moat Score is 5 as of Jun. 26, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Localiza Rent A Car (BSP:RENT4) Overvalued in 2026?

Based on GuruFocus' analysis, Localiza Rent A Car stock appears to be undervalued. The current stock price of R$41.42 is trading 22.8% below its estimated GF Value™ of R$53.66. GuruFocus considers Localiza Rent A Car to be Modestly Undervalued.

Key valuation signals for BSP:RENT4:

  • Moat Score: 5
  • GF Value™: R$53.66 vs. price of R$41.42 (22.8% below fair value)
  • GF Score™: 71/100 with 9 warning signs

No single metric tells the full story. See the BSP:RENT4 stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

Localiza Rent A Car Business Description

Other Exchanges LZRFY:USARENT3:Brazil
Address Avenida Bernardo Vasconcelos, No. 377 - Cachoeirinha, Belo Horizonte, MG, BRA, 31150-000
Localiza Rent A Car SA is a car rental service provider with the majority of its operations in Brazil. Through its subsidiaries, the company rents cars to individuals, manages corporate car fleets, sells its decommissioned fleet, and operates a franchise business. The company has two reportable operating segments: Car Rental and Fleet Management. Maximum revenue is generated from the Car Rental segment, which is responsible for car rentals and for stipulating insurance and managing car claims for insurance companies. This segment is also responsible for the administration and granting of franchises and the right to use the Localiza brand in geographically defined markets. Geographically, the company operates across different regions in Latin America.
71GF Score

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Moat Score is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

R$41.42
Price
R$53.66
GF Value