Localiza Rent A CarBSP:RENT4 +1.59%71 PS Ratio is 1.01 as of Jun. 29, 2026, which is 60% below its 10-year median of 2.53. GuruFocus rates BSP:RENT4 with a GF Score™ of 71/100 and a GF Value™ of R$53.49 (Modestly Undervalued). The stock has 9 warning signs investors should review. Among 1,068 Business Services companies, Localiza Rent A Car ranks worse than 50.47% on this metric.
The PS Ratio, or Price-to-Sales ratio, or Price/Sales, is a financial ratio used to compare a company's market price to its Revenue per Share. As of today, Localiza Rent A Car's share price is R$41.42.
Localiza Rent A Car's Revenue per Share for the trailing twelve months (TTM) ended in Mar. 2026 was R$40.87. Hence, Localiza Rent A Car's PS Ratio for today is 1.01.
The historical rank and industry rank for Localiza Rent A Car's PS Ratio or its related term are showing as below:
BSP:RENT4'
s PS Ratio Range Over the Past 10 Years
Min: 0.8 Med: 2.53 Max: 5.19
Current: 1.05
During the past 13 years, Localiza Rent A Car's highest PS Ratio was 5.19. The lowest was 0.80. And the median was 2.53.
BSP:RENT4's PS Ratio is ranked worse than 50.47% of 1068
companies
in the Business Services industry
Industry Median: 1.03
vs BSP:RENT4: 1.05
Localiza Rent A Car SA revenue growth has slowed down over the past 12 months.
During the past 12 months, the average Revenue per Share Growth Rate of Localiza Rent A Car was 12.50% per year.
During the past 3 years, the average Revenue per Share Growth Rate was 24.50% per year.
During the past 5 years, the average Revenue per Share Growth Rate was 27.00% per year.
During the past 10 years, the average Revenue per Share Growth Rate was 21.60% per year.
During the past 13 years, Localiza Rent A Car's highest 3-Year average Revenue per Share Growth Rate was 35.00% per year. The lowest was -19.80% per year. And the median was 17.60% per year.
Back to Basics: PS Ratio
Localiza Rent A Car (BSP:RENT4) PS Ratio Explanation
The PS Ratio is an excellent valuation indicator if you want to compare a stock with its historical valuation or with the stocks in the same industry. The PS Ratio works especially well when you want to compare the stock's current valuation with its historical valuation. The PS Ratio is a great valuation tool for evaluating cyclical businesses where the PE Ratio works poorly. It works the best when comparing the current valuation with the historical valuation because over time, a company's profit margin tends to revert to the mean.
When the PS Ratio is applied to the whole stock market, it can be used to evaluate the current market valuation and projected returns. In this case, the price is the total market cap of all stocks that are traded, and sales are the GDP of the country. This is how Warren Buffett estimates the broad market valuation and project future returns.
The PS Ratio does not tell you how cheap or expensive the stock is. It cannot be used to compare companies in different industries. It works better for companies within the same industry because these companies tend to have similar capital structures and profit margins. It works the best when comparing a company with itself in the past.
Localiza Rent A Car PS Ratio Related Terms
Localiza Rent A Car PS Ratio Historical Data
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The historical data trend for Localiza Rent A Car's PS Ratio can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Rental & Leasing Services subindustry, Localiza Rent A Car's PS Ratio, along with its competitors' market caps and PS Ratio data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Localiza Rent A Car PS Ratio vs Business Services Industry
For the Business Services industry and Industrials sector, Localiza Rent A Car's PS Ratio distribution charts can be found below:
* The bar in red indicates where Localiza Rent A Car's PS Ratio falls into.
The PS Ratio, or Price-to-Sales ratio, or Price/Sales, is a financial ratio used to compare a company's market price to its Revenue per Share. It is a ratio widely used to value stocks and it was first used by Ken Fisher.
Localiza Rent A Car's Share Price of today is R$41.42. Localiza Rent A Car's Revenue per Share for the trailing twelve months (TTM) ended in Mar. 2026 adds up the quarterly data reported by the company within the most recent 12 months, which was R$40.87.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
It can also be calculated from the numbers for the whole company:
Localiza Rent A Car (BSP:RENT4) has a PS Ratio of 1.01 as of Jun. 29, 2026. Price-to-Sales ratio is the ratio of share price to a company's revenue per share. View historical data on Localiza Rent A Car and its competitors. This is 60% below median its historical median of 2.53. Over the past decade, Localiza Rent A Car's PS Ratio has ranged from 0.80 to 5.19. According to the industry distribution chart, Localiza Rent A Car ranks #539 out of 1068 companies in the Business Services industry, placing it in the top 50.5%.
Is Localiza Rent A Car's PS Ratio too high?
Localiza Rent A Car's current PS Ratio of 1.01 is 60% below median its 10-year median of 2.53. Over the past 10 years, this metric has ranged from a low of 0.80 to a high of 5.19. The Business Services industry median PS Ratio is 1.03. Localiza Rent A Car's value of 1.01 is 1.9% below this industry median. Based on the distribution chart, Localiza Rent A Car ranks #539 out of 1068 companies in the Business Services industry, which is below the industry midpoint. Overall, Localiza Rent A Car has a GF Score™ of 71/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Localiza Rent A Car's PS Ratio compare to URI and SUNB?
According to the Business Services industry distribution chart, Localiza Rent A Car ranks #539 out of 1068 companies for PS Ratio. This places Localiza Rent A Car in the lower half of its industry. The industry median PS Ratio is 1.03. Localiza Rent A Car's value of 1.01 is 1.9% below this benchmark. Historically, Localiza Rent A Car's own PS Ratio has ranged from 0.80 to 5.19 over the past decade. While the company's 10-year median is 2.53 vs. the industry median of 1.03, Localiza Rent A Car has consistently been below the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good PS Ratio for a Business Services company?
The median PS Ratio among Business Services companies is 1.03, based on 1,068 companies in the industry. Companies in the top quartile (top 25%) have a PS Ratio significantly above this median, while those in the bottom quartile fall well below. However, PS Ratio should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Localiza Rent A Car's current PS Ratio of 1.01 is 1.9% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high PS Ratio mean?
A high PS Ratio can signal that a stock is expensive relative to its fundamentals. Price-to-Sales ratio is the ratio of share price to a company's revenue per share. View historical data on Localiza Rent A Car and its competitors. For the Business Services industry, the median PS Ratio is 1.03 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Localiza Rent A Car's current PS Ratio is 1.01, which is 60% below median its own 10-year median of 2.53. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Localiza Rent A Car stock overvalued right now?
Based on GuruFocus' analysis, Localiza Rent A Car (BSP:RENT4) is currently considered Modestly Undervalued. The stock's GF Value™ is R$53.49, compared to a current price of R$41.42 — trading 22.6% below its estimated fair value. The current PS Ratio is 1.01, which is 60% below median its 10-year median of 2.53 and 1.9% below the Business Services industry median of 1.03. Localiza Rent A Car's overall GF Score™ is 71/100 with 9 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is PS Ratio calculated?
PS Ratio is calculated from a company's financial statements. For Localiza Rent A Car (BSP:RENT4), the current PS Ratio is 1.01 as of Jun. 29, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Localiza Rent A Car (BSP:RENT4) Overvalued in 2026?
Based on GuruFocus' analysis, Localiza Rent A Car stock appears to be undervalued.
The current stock price of R$41.42 is trading 22.6% below its estimated GF Value™ of R$53.49.
GuruFocus considers Localiza Rent A Car to be Modestly Undervalued.
Key valuation signals for BSP:RENT4:
PS Ratio: 1.01 (60% below median its 10-year median of 2.53)
GF Value™: R$53.49 vs. price of R$41.42 (22.6% below fair value)
Industry Position: 1.9% below the Business Services median (#539 of 1068)
No single metric tells the full story. See the BSP:RENT4 stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Localiza Rent A Car SA is a car rental service provider with the majority of its operations in Brazil. Through its subsidiaries, the company rents cars to individuals, manages corporate car fleets, sells its decommissioned fleet, and operates a franchise business. The company has two reportable operating segments: Car Rental and Fleet Management. Maximum revenue is generated from the Car Rental segment, which is responsible for car rentals and for stipulating insurance and managing car claims for insurance companies. This segment is also responsible for the administration and granting of franchises and the right to use the Localiza brand in geographically defined markets. Geographically, the company operates across different regions in Latin America.
71GF Score
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