ASUR (Asure Software) Moat Score: 4/10 (As of Jun. 27, 2026)


ASUR Asure Software Inc ASUR
72 GF Score
Price $7.90
GF Value $9.86
Valuation Modestly Undervalued
! 2 Warning Signs
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What is Asure Software Moat Score?

Asure Software ASUR +2.20% 72 Moat Score is 4 as of Jun. 27, 2026. GuruFocus rates ASUR with a GF Score™ of 72/100 and a GF Value™ of $9.86 (Modestly Undervalued). The stock has 2 warning signs investors should review. Among 2,848 Software companies, Asure Software ranks better than 90.17% on this metric.

Asure Software has the Moat Score of 4, which implies that the company might have Narrow Moat - Discernible but modest moat.

Asure Software has Narrow Moat: Asure Software Inc has a discernible moat due to its niche market presence and some customer switching costs. The company benefits from moderate brand strength and innovation capabilities, but lacks significant pricing power or regulatory barriers to achieve a stronger moat.

Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more.

The company's Moat Score is based on these criteria:

1. Market leadership and sustainable market share
2. Network effects and significant customer switching costs
3. Valuable intellectual property and patents
4. Strong brand strength and deep customer loyalty
5. Durable cost advantages (e.g., economies of scale, proprietary technology)
6. Significant regulatory barriers and exclusive licenses
7. Superior distribution network
8. Strong and sustainable pricing power
9. Consistent and impactful innovation and R&D capabilities

Based on the research, GuruFocus believes Asure Software might have Narrow Moat - Discernible but modest moat.

Asure Software  (NAS:ASUR) Moat Score Explanation

The Moat Score ranges from 0 to 10, with 10 as the highest. GuruFocus divided Moat Score into following 8 categories:

Moat Score Moat Level
10Wide Moat - Exceptionally dominant and durable wide moat
8 - 9Wide Moat - Clear and robust wide moat
7Wide Moat - Entry-level wide moat, clearly possessing durable advantages
6Narrow Moat - Strong narrow moat, clearly distinguishable but not wide
5Narrow Moat - Solid narrow moat
4Narrow Moat - Discernible but modest moat
1 - 3No Moat - Very weak/transient advantages
0No Moat - No discernible moat

Asure Software Moat Score Related Terms

ASUR vs CMRC, LAW, DSP: Moat Score Comparison

For the Software - Application subindustry, Asure Software's Moat Score, along with its competitors' market caps and Moat Score data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

Asure Software Moat Score vs Software Industry

For the Software industry and Technology sector, Asure Software's Moat Score distribution charts can be found below:

* The bar in red indicates where Asure Software's Moat Score falls into.


ASUR
72GF Score
Asure Software Inc ASUR
Moat Score is just one metric. See GF Score™, valuation, warning signs, and more.
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Frequently Asked Questions Learn more about Moat Score →
What does a Moat Score of 4 mean?
Asure Software (ASUR) has a Moat Score of 4 as of Jun. 27, 2026. Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more. According to the industry distribution chart, Asure Software ranks #280 out of 2848 companies in the Software industry, placing it in the top 9.8%.
Is Asure Software's Moat Score too high?
Asure Software's current Moat Score is 4. Based on the distribution chart, Asure Software ranks #280 out of 2848 companies in the Software industry, which is in the top quartile — a strong position relative to peers. Overall, Asure Software has a GF Score™ of 72/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Asure Software's Moat Score compare to CMRC and LAW?
According to the Software industry distribution chart, Asure Software ranks #280 out of 2848 companies for Moat Score. This places Asure Software in the top 10% of its industry — outperforming the majority of peers. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Moat Score for a Software company?
A good Moat Score depends on the Software industry context. However, Moat Score should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Moat Score mean?
A high Moat Score can signal that a stock is expensive relative to its fundamentals. Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more. Asure Software's current Moat Score is 4. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Asure Software stock overvalued right now?
Based on GuruFocus' analysis, Asure Software (ASUR) is currently considered Modestly Undervalued. The stock's GF Value™ is $9.86, compared to a current price of $7.90 — trading 19.9% below its estimated fair value. The current Moat Score is 4. Asure Software's overall GF Score™ is 72/100 with 2 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Moat Score calculated?
Moat Score is calculated from a company's financial statements. For Asure Software (ASUR), the current Moat Score is 4 as of Jun. 27, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Asure Software (ASUR) Overvalued in 2026?

Based on GuruFocus' analysis, Asure Software stock appears to be undervalued. The current stock price of $7.90 is trading 19.9% below its estimated GF Value™ of $9.86. GuruFocus considers Asure Software to be Modestly Undervalued.

Key valuation signals for ASUR:

  • Moat Score: 4
  • GF Value™: $9.86 vs. price of $7.90 (19.9% below fair value)
  • GF Score™: 72/100 with 2 warning signs

No single metric tells the full story. See the ASUR stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

Asure Software Business Description

Address 405 Colorado Street, Suite 1800, Austin, TX, USA, 78701
Asure Software Inc is a provider of cloud-based Human Capital Management (HCM) software solutions delivered as Software-as-a-Service (SaaS) to businesses of all sizes. It facilitates small and mid-sized businesses (SMBs) to develop their Human Capital to get to the next level, stay compliant, and allocate their time, money, and technology toward growth. The company's HCM suite, named AsureHCM, includes cloud-based Payroll and Tax, HR, a Time and Attendance software. Its HR services range from HR projects to outsourcing payroll to HR consulting services. The firm sells its products majorly in the United States.
72GF Score

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$7.90
Price
$9.86
GF Value