McPherson's (ASX:MCP) Moat Score: 0/10 (As of Jun. 29, 2026)


ASX:MCP McPherson's Ltd ASX:MCP
44 GF Score
Price A$0.14
GF Value A$0.49
Valuation Possible Value Trap
! 2 Warning Signs
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What is McPherson's Moat Score?

McPherson's has the Moat Score of 0, which implies that the company might have No Moat - No discernible moat.

McPherson's has

Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more.

The company's Moat Score is based on these criteria:

1. Market leadership and sustainable market share
2. Network effects and significant customer switching costs
3. Valuable intellectual property and patents
4. Strong brand strength and deep customer loyalty
5. Durable cost advantages (e.g., economies of scale, proprietary technology)
6. Significant regulatory barriers and exclusive licenses
7. Superior distribution network
8. Strong and sustainable pricing power
9. Consistent and impactful innovation and R&D capabilities

Based on the research, GuruFocus believes McPherson's might have No Moat - No discernible moat.

McPherson's  (ASX:MCP) Moat Score Explanation

The Moat Score ranges from 0 to 10, with 10 as the highest. GuruFocus divided Moat Score into following 8 categories:

Moat Score Moat Level
10Wide Moat - Exceptionally dominant and durable wide moat
8 - 9Wide Moat - Clear and robust wide moat
7Wide Moat - Entry-level wide moat, clearly possessing durable advantages
6Narrow Moat - Strong narrow moat, clearly distinguishable but not wide
5Narrow Moat - Solid narrow moat
4Narrow Moat - Discernible but modest moat
1 - 3No Moat - Very weak/transient advantages
0No Moat - No discernible moat

McPherson's Moat Score Related Terms

ASX:MCP
44GF Score
McPherson's Ltd ASX:MCP
Moat Score is just one metric. See GF Score™, valuation, warning signs, and more.
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Is McPherson's (ASX:MCP) Overvalued in 2026?

Based on GuruFocus' analysis, McPherson's stock appears to be undervalued. The current stock price of A$0.14 is trading 71.4% below its estimated GF Value™ of A$0.49. GuruFocus considers McPherson's to be Possible Value Trap.

Key valuation signals for ASX:MCP:

  • Moat Score: 0
  • GF Value™: A$0.49 vs. price of A$0.14 (71.4% below fair value)
  • GF Score™: 44/100 with 2 warning signs

No single metric tells the full story. See the ASX:MCP stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

McPherson's Business Description

Address 105 Vanessa Street, Kingsgrove, Sydney, NSW, AUS, 2208
McPherson's Ltd supplies Health, Wellness, and Beauty products. It distributes beauty care, hair care, skincare, vitamins, supplements, and personal care items such as facial wipes, cotton pads, and foot comfort products. Some of its brands include Dr. LeWinn's, A'kin, Manicare, Lady Jayne, Swisspers, Fusion Health, Oriental Botanicals, and Maseur. The company also manages a small number of brands for agency partners. Manufacturing of the products is outsourced to various suppliers, predominantly in Asia and Australia. Its operating segments are Australia and New Zealand (ANZ), which derive maximum revenue.
44GF Score

Get the complete analysis for ASX:MCP

Moat Score is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

A$0.14
Price
A$0.49
GF Value