eBay (CHIX:EBAD) Moat Score: 6/10 (As of Jun. 28, 2026)


CHIX:EBAD eBay Inc CHIX:EBAD
82 GF Score
Price €60.22
GF Value €45.02
! 8 Warning Signs
View Full Analysis

What is eBay Moat Score?

eBay CHIX:EBAD 82 Moat Score is 6 as of Jun. 28, 2026. GuruFocus rates CHIX:EBAD with a GF Score™ of 82/100 and a GF Value™ of €45.02. The stock has 8 warning signs investors should review. Among 1,118 Retail - Cyclical companies, eBay ranks better than 97.85% on this metric.

eBay has the Moat Score of 6, which implies that the company might have Narrow Moat - Strong narrow moat, clearly distinguishable but not wide.

eBay has Narrow Moat: eBay benefits from network effects and significant customer switching costs due to its established marketplace. Its brand strength and global reach provide a strong narrow moat, but competition from larger e-commerce platforms limits its market leadership.

Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more.

The company's Moat Score is based on these criteria:

1. Market leadership and sustainable market share
2. Network effects and significant customer switching costs
3. Valuable intellectual property and patents
4. Strong brand strength and deep customer loyalty
5. Durable cost advantages (e.g., economies of scale, proprietary technology)
6. Significant regulatory barriers and exclusive licenses
7. Superior distribution network
8. Strong and sustainable pricing power
9. Consistent and impactful innovation and R&D capabilities

Based on the research, GuruFocus believes eBay might have Narrow Moat - Strong narrow moat, clearly distinguishable but not wide.

eBay  (CHIX:EBAd) Moat Score Explanation

The Moat Score ranges from 0 to 10, with 10 as the highest. GuruFocus divided Moat Score into following 8 categories:

Moat Score Moat Level
10Wide Moat - Exceptionally dominant and durable wide moat
8 - 9Wide Moat - Clear and robust wide moat
7Wide Moat - Entry-level wide moat, clearly possessing durable advantages
6Narrow Moat - Strong narrow moat, clearly distinguishable but not wide
5Narrow Moat - Solid narrow moat
4Narrow Moat - Discernible but modest moat
1 - 3No Moat - Very weak/transient advantages
0No Moat - No discernible moat

eBay Moat Score Related Terms

CHIX:EBAD vs SE, JD, CPNG: Moat Score Comparison

For the Internet Retail subindustry, eBay's Moat Score, along with its competitors' market caps and Moat Score data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

eBay Moat Score vs Retail - Cyclical Industry

For the Retail - Cyclical industry and Consumer Cyclical sector, eBay's Moat Score distribution charts can be found below:

* The bar in red indicates where eBay's Moat Score falls into.


CHIX:EBAD
82GF Score
eBay Inc CHIX:EBAD
Moat Score is just one metric. See GF Score™, valuation, warning signs, and more.
View Full Analysis
Frequently Asked Questions Learn more about Moat Score →
What does a Moat Score of 6 mean?
eBay (CHIX:EBAD) has a Moat Score of 6 as of Jun. 28, 2026. Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more. According to the industry distribution chart, eBay ranks #24 out of 1118 companies in the Retail - Cyclical industry, placing it in the top 2.1%.
Is eBay's Moat Score too high?
eBay's current Moat Score is 6. Based on the distribution chart, eBay ranks #24 out of 1118 companies in the Retail - Cyclical industry, which is in the top quartile — a strong position relative to peers. Overall, eBay has a GF Score™ of 82/100, reflecting its overall financial health beyond just this single metric.
How does eBay's Moat Score compare to SE and JD?
According to the Retail - Cyclical industry distribution chart, eBay ranks #24 out of 1118 companies for Moat Score. This places eBay in the top 2% of its industry — outperforming the majority of peers. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Moat Score for a Retail - Cyclical company?
A good Moat Score depends on the Retail - Cyclical industry context. However, Moat Score should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Moat Score mean?
A high Moat Score can signal that a stock is expensive relative to its fundamentals. Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more. eBay's current Moat Score is 6. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is eBay stock overvalued right now?
eBay (CHIX:EBAD) has a current Moat Score of 6. The stock's GF Value™ is €45.02, compared to a current price of €60.22 — trading 33.8% above its estimated fair value. The current Moat Score is 6. eBay's overall GF Score™ is 82/100 with 8 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Moat Score calculated?
Moat Score is calculated from a company's financial statements. For eBay (CHIX:EBAD), the current Moat Score is 6 as of Jun. 28, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is eBay (CHIX:EBAD) Overvalued in 2026?

Based on GuruFocus' analysis, eBay stock appears to be overvalued. The current stock price of €60.22 is trading 33.8% above its estimated GF Value™ of €45.02.

Key valuation signals for CHIX:EBAD:

  • Moat Score: 6
  • GF Value™: €45.02 vs. price of €60.22 (33.8% above fair value)
  • GF Score™: 82/100 with 8 warning signs

No single metric tells the full story. See the CHIX:EBAD stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

eBay Business Description

Address 2025 Hamilton Avenue, San Jose, CA, USA, 95125
Founded in 1995, eBay operates one of the world's largest online marketplaces, connecting buyers and sellers across more than 190 markets. In 2025, the firm generated $11.1 billion in revenue on nearly $80 billion of gross merchandise volume, serving 135 million active buyers and 18 million active sellers (users who closed at least one transaction in the past year). The firm monetizes its marketplace primarily through transaction fees and advertising, with 52% of revenue derived from the US and the remainder from international markets. In a bid to expand its reach among Generation Z and in the recommerce sector, eBay announced the $1.2 billion acquisition of fashion resale app Depop from Etsy in early 2026.
82GF Score

Get the complete analysis for CHIX:EBAD

Moat Score is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

€60.22
Price
€45.02
GF Value