eBayCHIX:EBAD 82 ROA % is 11.61% as of Mar. 2026, which is 9% above its 10-year median of 10.68. GuruFocus rates CHIX:EBAD with a GF Score™ of 82/100 and a GF Value™ of €44.36. The stock has 8 warning signs investors should review. Among 1,134 Retail - Cyclical companies, eBay ranks better than 86.95% on this metric.
ROA % is calculated as Net Income divided by its average Total Assets over a certain period of time. eBay's annualizedNet Income for the quarter that ended in Mar. 2026 was €1,772 Mil.
eBay's average Total Assets over the quarter that ended in Mar. 2026 was €15,258 Mil. Therefore, eBay's annualized ROA % for the quarter that ended in Mar. 2026 was 11.61%.
The historical rank and industry rank for eBay's ROA % or its related term are showing as below:
CHIX:EBAd'
s ROA % Range Over the Past 10 Years
Min: -5.35 Med: 10.68 Max: 59.25
Current: 11.31
During the past 13 years, eBay's highest ROA % was 59.25%. The lowest was -5.35%. And the median was 10.68%.
CHIX:EBAd's ROA % is ranked better than 86.95% of 1134
companies
in the Retail - Cyclical industry
Industry Median: 2.715
vs CHIX:EBAd: 11.31
eBay (CHIX:EBAd) ROA % Explanation
ROA % measures the rate of return on the total assets (shareholder equity plus liabilities). It measures a firm's efficiency at generating profits from shareholders' equity plus its liabilities. ROA % shows how well a company uses what it has to generate earnings. ROA %s can vary drastically across industries. Therefore, ROA % should not be used to compare companies in different industries. For retailers, a ROA % of higher than 5% is expected. For example, Wal-Mart (WMT) has a ROA % of about 8% as of 2012. For banks, ROA % is close to their interest spread. A banks ROA % is typically well under 2%.
Similar to ROE, ROA % is affected by profit margins and asset turnover. This can be seen from the Du Pont Formula:
Note:
The Net Income data used here is four times the quarterly (Mar. 2026) net income data. The Revenue data used here is four times the quarterly (Mar. 2026) revenue data.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Be Aware
Like ROE, ROA % is calculated with only 12 months data. Fluctuations in the company's earnings or business cycles can affect the ratio drastically. It is important to look at the ratio from a long term perspective. ROA % can be affected by events such as stock buyback or issuance, and by goodwill, a company's tax rate and its interest payment. ROA % may not reflect the true earning power of the assets. A more accurate measurement is ROC % (ROC).
Many analysts argue the higher return the better. Buffett states that really high ROA % may indicate vulnerability in the durability of the competitive advantage.
E.g. Raising $43b to take on KO is impossible, but $1.7b to take on Moody's is. Although Moody's ROA % and underlying economics is far superior to Coca Cola, the durability is far weaker because of lower entry cost.
eBay ROA % Related Terms
eBay ROA % Historical Data
* Premium members only.
The historical data trend for eBay's ROA % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Internet Retail subindustry, eBay's ROA %, along with its competitors' market caps and ROA % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
eBay ROA % vs Retail - Cyclical Industry
For the Retail - Cyclical industry and Consumer Cyclical sector, eBay's ROA % distribution charts can be found below:
* The bar in red indicates where eBay's ROA % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
In the calculation of annual ROA %, the net income of the last fiscal year and the average total assets over the fiscal year are used. In calculating the quarterly data,
the Net Income data used here is four times the quarterly (Mar. 2026) net income data.
ROA % is displayed in the 30-year financial page.
eBay (CHIX:EBAD) has a ROA % of 11.61% as of Mar. 2026. Return on assets is the ratio of current-period net income to average two-period total assets. View historical data on eBay and its competitors. This is near median its historical median of 10.68. According to the industry distribution chart, eBay ranks #148 out of 1134 companies in the Retail - Cyclical industry, placing it in the top 13.1%.
Is eBay's ROA % too high?
eBay's current ROA % of 11.61% is near median its 10-year median of 10.68. The Retail - Cyclical industry median ROA % is 2.72. eBay's value of 11.61% is 327.6% above this industry median. Based on the distribution chart, eBay ranks #148 out of 1134 companies in the Retail - Cyclical industry, which is in the top quartile — a strong position relative to peers. Overall, eBay has a GF Score™ of 82/100, reflecting its overall financial health beyond just this single metric.
How does eBay's ROA % compare to SE and JD?
According to the Retail - Cyclical industry distribution chart, eBay ranks #148 out of 1134 companies for ROA %. This places eBay in the top 13% of its industry — outperforming the majority of peers. The industry median ROA % is 2.72. eBay's value of 11.61% is 327.6% above this benchmark. While the company's 10-year median is 10.68 vs. the industry median of 2.72, eBay has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good ROA % for a Retail - Cyclical company?
The median ROA % among Retail - Cyclical companies is 2.72, based on 1,134 companies in the industry. Companies in the top quartile (top 25%) have a ROA % significantly above this median, while those in the bottom quartile fall well below. However, ROA % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. eBay's current ROA % of 11.61% is 327.6% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high ROA % mean?
A high ROA % can signal that a stock is expensive relative to its fundamentals. Return on assets is the ratio of current-period net income to average two-period total assets. View historical data on eBay and its competitors. For the Retail - Cyclical industry, the median ROA % is 2.72 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. eBay's current ROA % is 11.61%, which is near median its own 10-year median of 10.68. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is eBay stock overvalued right now?
eBay (CHIX:EBAD) has a current ROA % of 11.61%. The stock's GF Value™ is €44.36, compared to a current price of €60.22 — trading 35.8% above its estimated fair value. The current ROA % is 11.61%, which is near median its 10-year median of 10.68 and 327.6% above the Retail - Cyclical industry median of 2.72. eBay's overall GF Score™ is 82/100 with 8 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is ROA % calculated?
ROA % is calculated from a company's financial statements. For eBay (CHIX:EBAD), the current ROA % is 11.61% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is eBay (CHIX:EBAD) Overvalued in 2026?
Based on GuruFocus' analysis, eBay stock appears to be overvalued.
The current stock price of €60.22 is trading 35.8% above its estimated GF Value™ of €44.36.
Key valuation signals for CHIX:EBAD:
ROA %: 11.61% (near median its 10-year median of 10.68)
GF Value™: €44.36 vs. price of €60.22 (35.8% above fair value)
Industry Position: 327.6% above the Retail - Cyclical median (#148 of 1134)
No single metric tells the full story. See the CHIX:EBAD stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Founded in 1995, eBay operates one of the world's largest online marketplaces, connecting buyers and sellers across more than 190 markets. In 2025, the firm generated $11.1 billion in revenue on nearly $80 billion of gross merchandise volume, serving 135 million active buyers and 18 million active sellers (users who closed at least one transaction in the past year). The firm monetizes its marketplace primarily through transaction fees and advertising, with 52% of revenue derived from the US and the remainder from international markets. In a bid to expand its reach among Generation Z and in the recommerce sector, eBay announced the $1.2 billion acquisition of fashion resale app Depop from Etsy in early 2026.
82GF Score
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