Turning Point Brands (STU:0T5) Moat Score: 5/10 (As of Aug. 21, 2026)

Author: Vera Yuan Vera Yuan
Vera Yuan
Vera Yuan
Director of Data and Quant Analytics at GuruFocus
Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
Reviewed by: Charlie Tian Charlie Tian
Charlie Tian
Charlie Tian
Founder & CEO of GuruFocus
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.

STU:0T5 Turning Point Brands Inc STU:0T5
89 GF Score
Price €73.85
GF Value €74.26
Valuation Fairly Valued
View Full Analysis

What is Turning Point Brands Moat Score?

Turning Point Brands STU:0T5 -0.87% 89 Moat Score is 5 as of Aug. 21, 2026. GuruFocus rates STU:0T5 with a GF Score™ of 89/100 and a GF Value™ of €74.26 (Fairly Valued). Among 53 Tobacco Products companies, Turning Point Brands ranks better than 83.02% on this metric.

Turning Point Brands has the Moat Score of 5, which implies that the company might have Narrow Moat - Solid narrow moat.

Turning Point Brands has Narrow Moat: Turning Point Brands Inc has a solid narrow moat due to its strong brand and customer loyalty in the tobacco industry. It benefits from economies of scale but lacks significant regulatory barriers and intellectual property.

Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more.

The company's Moat Score is based on these criteria:

1. Market leadership and sustainable market share
2. Network effects and significant customer switching costs
3. Valuable intellectual property and patents
4. Strong brand strength and deep customer loyalty
5. Durable cost advantages (e.g., economies of scale, proprietary technology)
6. Significant regulatory barriers and exclusive licenses
7. Superior distribution network
8. Strong and sustainable pricing power
9. Consistent and impactful innovation and R&D capabilities

Based on the research, GuruFocus believes Turning Point Brands might have Narrow Moat - Solid narrow moat.

Turning Point Brands  (STU:0T5) Moat Score Explanation

The Moat Score ranges from 0 to 10, with 10 as the highest. GuruFocus divided Moat Score into following 8 categories:

Moat Score Moat Level
10Wide Moat - Exceptionally dominant and durable wide moat
8 - 9Wide Moat - Clear and robust wide moat
7Wide Moat - Entry-level wide moat, clearly possessing durable advantages
6Narrow Moat - Strong narrow moat, clearly distinguishable but not wide
5Narrow Moat - Solid narrow moat
4Narrow Moat - Discernible but modest moat
1 - 3No Moat - Very weak/transient advantages
0No Moat - No discernible moat

Turning Point Brands Moat Score Related Terms

STU:0T5 vs UVV, AIIR, ISPR: Moat Score Comparison

For the Tobacco subindustry, Turning Point Brands's Moat Score, along with its competitors' market caps and Moat Score data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

Turning Point Brands Moat Score vs Tobacco Products Industry

For the Tobacco Products industry and Consumer Defensive sector, Turning Point Brands's Moat Score distribution charts can be found below:

* The bar in red indicates where Turning Point Brands's Moat Score falls into.


STU:0T5
89GF Score
Turning Point Brands Inc STU:0T5
Moat Score is just one metric. See GF Score™, valuation, warning signs, and more.
View Full Analysis
Frequently Asked Questions Learn more about Moat Score →
What does a Moat Score of 5 mean?
Turning Point Brands (STU:0T5) has a Moat Score of 5 as of Aug. 21, 2026. Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more. According to the industry distribution chart, Turning Point Brands ranks #9 out of 53 companies in the Tobacco Products industry, placing it in the top 17%.
Is Turning Point Brands' Moat Score too high?
Turning Point Brands' current Moat Score is 5. Based on the distribution chart, Turning Point Brands ranks #9 out of 53 companies in the Tobacco Products industry, which is in the top quartile — a strong position relative to peers. Overall, Turning Point Brands has a GF Score™ of 89/100 and is considered Fairly Valued, reflecting its overall financial health beyond just this single metric.
How does Turning Point Brands' Moat Score compare to UVV and AIIR?
According to the Tobacco Products industry distribution chart, Turning Point Brands ranks #9 out of 53 companies for Moat Score. This places Turning Point Brands in the top 17% of its industry — outperforming the majority of peers. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Moat Score for a Tobacco Products company?
A good Moat Score depends on the Tobacco Products industry context. However, Moat Score should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Moat Score mean?
A high Moat Score can signal that a stock is expensive relative to its fundamentals. Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more. Turning Point Brands's current Moat Score is 5. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Turning Point Brands stock overvalued right now?
Based on GuruFocus' analysis, Turning Point Brands (STU:0T5) is currently considered Fairly Valued. The stock's GF Value™ is €74.26, compared to a current price of €73.85 — trading 0.6% below its estimated fair value. The current Moat Score is 5. Turning Point Brands' overall GF Score™ is 89/100. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Moat Score calculated?
Moat Score is calculated from a company's financial statements. For Turning Point Brands (STU:0T5), the current Moat Score is 5 as of Aug. 21, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Turning Point Brands (STU:0T5) Overvalued in 2026?

Based on GuruFocus' analysis, Turning Point Brands stock appears to be undervalued. The current stock price of €73.85 is trading 0.6% below its estimated GF Value™ of €74.26. GuruFocus considers Turning Point Brands to be Fairly Valued.

Key valuation signals for STU:0T5:

  • Moat Score: 5
  • GF Value™: €74.26 vs. price of €73.85 (0.6% below fair value)
  • GF Score™: 89/100

No single metric tells the full story. See the STU:0T5 stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

Turning Point Brands Business Description

Other Exchanges TPB:USA
Address 5201 Interchange Way, Louisville, KY, USA, 40229
Turning Point Brands Inc operates as a manufacturer, marketer, and provider of consumer products that include Other Tobacco Products (OTP) in the U.S. The company offers a wide variety across the OTP spectrum, including moist snuff tobacco (MST), loose-leaf chewing tobacco, premium cigarette papers, make- your-own (MYO) cigar wraps, cigars, liquid vapor products, and tobacco vaporizer products. It operates in two segments, namely Zig-Zag products and Stoker's products segment. The company generates maximum revenue from the Zig-Zag products segment.
89GF Score

Get the complete analysis for STU:0T5

Moat Score is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

€73.85
Price
€74.26
GF Value