eBay (STU:EBA) Moat Score : 6/10 (As of Jul. 08, 2025)

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What is eBay Moat Score?

eBay has the Moat Score of 6, which implies that the company might have Narrow Moat - Strong narrow moat, clearly distinguishable but not wide.

eBay has Narrow Moat: eBay Inc has a strong narrow moat due to its established marketplace platform, network effects, and brand recognition. While it faces competition from other e-commerce giants, its durable cost advantages and customer loyalty support a strong narrow moat.

Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more.

The company's Moat Score is based on these criteria:

1. Market leadership and sustainable market share
2. Network effects and significant customer switching costs
3. Valuable intellectual property and patents
4. Strong brand strength and deep customer loyalty
5. Durable cost advantages (e.g., economies of scale, proprietary technology)
6. Significant regulatory barriers and exclusive licenses
7. Superior distribution network
8. Strong and sustainable pricing power
9. Consistent and impactful innovation and R&D capabilities

Based on the research, GuruFocus believes eBay might have Narrow Moat - Strong narrow moat, clearly distinguishable but not wide.

Competitive Comparison of eBay's Moat Score

For the Internet Retail subindustry, eBay's Moat Score, along with its competitors' market caps and Moat Score data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

eBay's Moat Score Distribution in the Retail - Cyclical Industry

For the Retail - Cyclical industry and Consumer Cyclical sector, eBay's Moat Score distribution charts can be found below:

* The bar in red indicates where eBay's Moat Score falls into.

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eBay (STU:EBA) Moat Score Explanation

The Moat Score ranges from 0 to 10, with 10 as the highest. GuruFocus divided Moat Score into following 8 categories:

Moat Score	Moat Level
10	Wide Moat - Exceptionally dominant and durable wide moat
8 - 9	Wide Moat - Clear and robust wide moat
7	Wide Moat - Entry-level wide moat, clearly possessing durable advantages
6	Narrow Moat - Strong narrow moat, clearly distinguishable but not wide
5	Narrow Moat - Solid narrow moat
4	Narrow Moat - Discernible but modest moat
1 - 3	No Moat - Very weak/transient advantages
0	No Moat - No discernible moat

eBay Moat Score Related Terms

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eBay Business Description

Industry

GURUFOCUS.COM » STOCK LIST » Consumer Cyclical » Retail - Cyclical » eBay Inc (STU:EBA) » Definitions » Moat Score

Comparable Companies

Traded in Other Exchanges

EBAY:USA EBAY:Mexico 1EBAY:Italy EBAd:UK 0R3D:UK EBA:Germany EBA:Germany EBA:Germany EBAY34:Brazil EBAY:Austria EBAY:Argentina

Address

2025 Hamilton Avenue, San Jose, CA, USA, 95125

Website

https://www.ebay.com

EBay operates one of the largest e-commerce marketplaces in the world, with $75 billion in 2024 gross merchandise volume rendering the firm a top 10 global e-commerce company. It generates revenue from listing fees, advertising, revenue-sharing arrangements with service providers, and managed payments, with its platform connecting more than 130 million buyers and roughly 20 million sellers across almost 190 global markets at the end of 2024. EBay generates just north of 50% of its GMV in international markets, with a large presence in the UK, Germany, and Australia.

eBay Headlines

No Headlines