eBaySTU:EBA +0.65%82 Net Margin % is 16.57% as of Mar. 2026, which is 36% below its 10-year median of 25.70. GuruFocus rates STU:EBA with a GF Score™ of 82/100 and a GF Value™ of €71.08 (Significantly Overvalued). The stock has 8 warning signs investors should review. Among 1,128 Retail - Cyclical companies, eBay ranks better than 94.77% on this metric.
Net margin is calculated as Net Income divided by its Revenue. eBay's Net Income for the
three
months ended in Mar. 2026 was €443 Mil. eBay's Revenue for the
three
months ended in Mar. 2026 was €2,672 Mil. Therefore, eBay's net margin for the quarter that ended in Mar. 2026 was 16.57%.
The historical rank and industry rank for eBay's Net Margin % or its related term are showing as below:
STU:EBA'
s Net Margin % Range Over the Past 10 Years
Min: -12.96 Med: 25.7 Max: 130.6
Current: 17.58
STU:EBA's Net Margin % is ranked better than 94.77% of 1128
companies
in the Retail - Cyclical industry
Industry Median: 2.335
vs STU:EBA: 17.58
eBay (STU:EBA) Net Margin % Explanation
Although Net Income and Earnings-per-Share (EPS) are the most widely used parameter in measuring a company's profitability and valuation, it is the least reliable. The reason is that reported earnings can be manipulated easily by adjusting any numbers such as Depreciation, Depletion and Amotorization and non-recurring items.
But the long term trend of the net margin is a good indicator of the competitiveness and health of the business.
eBay Net Margin % Related Terms
eBay Net Margin % Historical Data
* Premium members only.
The historical data trend for eBay's Net Margin % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Internet Retail subindustry, eBay's Net Margin %, along with its competitors' market caps and Net Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
eBay Net Margin % vs Retail - Cyclical Industry
For the Retail - Cyclical industry and Consumer Cyclical sector, eBay's Net Margin % distribution charts can be found below:
* The bar in red indicates where eBay's Net Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
eBay (STU:EBA) has a Net Margin % of 16.57% as of Mar. 2026. Net margin is the ratio of total net income to net sales. View historical data on eBay and its competitors. This is 36% below median its historical median of 25.70. According to the industry distribution chart, eBay ranks #59 out of 1128 companies in the Retail - Cyclical industry, placing it in the top 5.2%.
Is eBay's Net Margin % too high?
eBay's current Net Margin % of 16.57% is 36% below median its 10-year median of 25.70. The Retail - Cyclical industry median Net Margin % is 2.34. eBay's value of 16.57% is 609.6% above this industry median. Based on the distribution chart, eBay ranks #59 out of 1128 companies in the Retail - Cyclical industry, which is in the top quartile — a strong position relative to peers. Overall, eBay has a GF Score™ of 82/100 and is considered Significantly Overvalued, reflecting its overall financial health beyond just this single metric.
How does eBay's Net Margin % compare to SE and JD?
According to the Retail - Cyclical industry distribution chart, eBay ranks #59 out of 1128 companies for Net Margin %. This places eBay in the top 5% of its industry — outperforming the majority of peers. The industry median Net Margin % is 2.34. eBay's value of 16.57% is 609.6% above this benchmark. While the company's 10-year median is 25.70 vs. the industry median of 2.34, eBay has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Net Margin % for a Retail - Cyclical company?
The median Net Margin % among Retail - Cyclical companies is 2.34, based on 1,128 companies in the industry. Companies in the top quartile (top 25%) have a Net Margin % significantly above this median, while those in the bottom quartile fall well below. However, Net Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. eBay's current Net Margin % of 16.57% is 609.6% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Net Margin % mean?
A high Net Margin % can signal that a stock is expensive relative to its fundamentals. Net margin is the ratio of total net income to net sales. View historical data on eBay and its competitors. For the Retail - Cyclical industry, the median Net Margin % is 2.34 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. eBay's current Net Margin % is 16.57%, which is 36% below median its own 10-year median of 25.70. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is eBay stock overvalued right now?
Based on GuruFocus' analysis, eBay (STU:EBA) is currently considered Significantly Overvalued. The stock's GF Value™ is €71.08, compared to a current price of €96.50 — trading 35.8% above its estimated fair value. The current Net Margin % is 16.57%, which is 36% below median its 10-year median of 25.70 and 609.6% above the Retail - Cyclical industry median of 2.34. eBay's overall GF Score™ is 82/100 with 8 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Net Margin % calculated?
Net Margin % is calculated from a company's financial statements. For eBay (STU:EBA), the current Net Margin % is 16.57% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is eBay (STU:EBA) Overvalued in 2026?
Based on GuruFocus' analysis, eBay stock appears to be overvalued.
The current stock price of €96.50 is trading 35.8% above its estimated GF Value™ of €71.08.
GuruFocus considers eBay to be Significantly Overvalued.
Key valuation signals for STU:EBA:
Net Margin %: 16.57% (36% below median its 10-year median of 25.70)
GF Value™: €71.08 vs. price of €96.50 (35.8% above fair value)
Industry Position: 609.6% above the Retail - Cyclical median (#59 of 1128)
No single metric tells the full story. See the STU:EBA stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Founded in 1995, eBay operates one of the world's largest online marketplaces, connecting buyers and sellers across more than 190 markets. In 2025, the firm generated $11.1 billion in revenue on nearly $80 billion of gross merchandise volume, serving 135 million active buyers and 18 million active sellers (users who closed at least one transaction in the past year). The firm monetizes its marketplace primarily through transaction fees and advertising, with 52% of revenue derived from the US and the remainder from international markets. In a bid to expand its reach among Generation Z and in the recommerce sector, eBay announced the $1.2 billion acquisition of fashion resale app Depop from Etsy in early 2026.
82GF Score
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