YSG (Yatsen Holding) Moat Score: 3/10 (As of Aug. 22, 2026)

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YSG Yatsen Holding Ltd YSG
46 GF Score
Price $3.00
GF Value $6.75
Valuation Possible Value Trap
! 2 Warning Signs
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What is Yatsen Holding Moat Score?

Yatsen Holding YSG +0.67% 46 Moat Score is 3 as of Aug. 22, 2026. GuruFocus rates YSG with a GF Score™ of 46/100 and a GF Value™ of $6.75 (Possible Value Trap). The stock has 2 warning signs investors should review. Among 2,044 Consumer Packaged Goods companies, Yatsen Holding ranks better than 91.05% on this metric.

Yatsen Holding has the Moat Score of 3, which implies that the company might have No Moat - Very weak/transient advantages.

Yatsen Holding has No Moat: Yatsen Holding Ltd operates in a highly competitive beauty industry with low switching costs and minimal brand differentiation. The company lacks significant intellectual property or cost advantages, and its market share is not dominant enough to establish a sustainable moat.

Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more.

The company's Moat Score is based on these criteria:

1. Market leadership and sustainable market share
2. Network effects and significant customer switching costs
3. Valuable intellectual property and patents
4. Strong brand strength and deep customer loyalty
5. Durable cost advantages (e.g., economies of scale, proprietary technology)
6. Significant regulatory barriers and exclusive licenses
7. Superior distribution network
8. Strong and sustainable pricing power
9. Consistent and impactful innovation and R&D capabilities

Based on the research, GuruFocus believes Yatsen Holding might have No Moat - Very weak/transient advantages.

Yatsen Holding  (NYSE:YSG) Moat Score Explanation

The Moat Score ranges from 0 to 10, with 10 as the highest. GuruFocus divided Moat Score into following 8 categories:

Moat Score Moat Level
10Wide Moat - Exceptionally dominant and durable wide moat
8 - 9Wide Moat - Clear and robust wide moat
7Wide Moat - Entry-level wide moat, clearly possessing durable advantages
6Narrow Moat - Strong narrow moat, clearly distinguishable but not wide
5Narrow Moat - Solid narrow moat
4Narrow Moat - Discernible but modest moat
1 - 3No Moat - Very weak/transient advantages
0No Moat - No discernible moat

Yatsen Holding Moat Score Related Terms

YSG vs NUS, WALD, ACU: Moat Score Comparison

For the Household & Personal Products subindustry, Yatsen Holding's Moat Score, along with its competitors' market caps and Moat Score data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

Yatsen Holding Moat Score vs Consumer Packaged Goods Industry

For the Consumer Packaged Goods industry and Consumer Defensive sector, Yatsen Holding's Moat Score distribution charts can be found below:

* The bar in red indicates where Yatsen Holding's Moat Score falls into.


YSG
46GF Score
Yatsen Holding Ltd YSG
Moat Score is just one metric. See GF Score™, valuation, warning signs, and more.
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Frequently Asked Questions Learn more about Moat Score →
What does a Moat Score of 3 mean?
Yatsen Holding (YSG) has a Moat Score of 3 as of Aug. 22, 2026. Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more. According to the industry distribution chart, Yatsen Holding ranks #183 out of 2044 companies in the Consumer Packaged Goods industry, placing it in the top 9%.
Is Yatsen Holding's Moat Score too high?
Yatsen Holding's current Moat Score is 3. Based on the distribution chart, Yatsen Holding ranks #183 out of 2044 companies in the Consumer Packaged Goods industry, which is in the top quartile — a strong position relative to peers. Overall, Yatsen Holding has a GF Score™ of 46/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does Yatsen Holding's Moat Score compare to NUS and WALD?
According to the Consumer Packaged Goods industry distribution chart, Yatsen Holding ranks #183 out of 2044 companies for Moat Score. This places Yatsen Holding in the top 9% of its industry — outperforming the majority of peers. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Moat Score for a Consumer Packaged Goods company?
A good Moat Score depends on the Consumer Packaged Goods industry context. However, Moat Score should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Moat Score mean?
A high Moat Score can signal that a stock is expensive relative to its fundamentals. Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more. Yatsen Holding's current Moat Score is 3. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Yatsen Holding stock overvalued right now?
Based on GuruFocus' analysis, Yatsen Holding (YSG) is currently considered Possible Value Trap. The stock's GF Value™ is $6.75, compared to a current price of $3.00 — trading 55.6% below its estimated fair value. The current Moat Score is 3. Yatsen Holding's overall GF Score™ is 46/100 with 2 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Moat Score calculated?
Moat Score is calculated from a company's financial statements. For Yatsen Holding (YSG), the current Moat Score is 3 as of Aug. 22, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Yatsen Holding (YSG) Overvalued in 2026?

Based on GuruFocus' analysis, Yatsen Holding stock appears to be undervalued. The current stock price of $3.00 is trading 55.6% below its estimated GF Value™ of $6.75. GuruFocus considers Yatsen Holding to be Possible Value Trap.

Key valuation signals for YSG:

  • Moat Score: 3
  • GF Value™: $6.75 vs. price of $3.00 (55.6% below fair value)
  • GF Score™: 46/100 with 2 warning signs

No single metric tells the full story. See the YSG stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

Yatsen Holding Business Description

Address No. 832 Yue Jiang Zhong Road, Floor 39, Poly Development Plaza, Haizhu District, Guangzhou, CHN, 510335
Yatsen Holding Ltd is engaged in the retail business of beauty products, skincare items, and other cosmetic products. The group's principal operations are currently organized into three segments on a product category basis, namely Color Cosmetics Brands, Skincare Brands, and others. The company's majority of revenue is generated from sales of Color Cosmetics Brands. Geographically, company operates in PRC, Europe and US regions.
46GF Score

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Moat Score is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

$3.00
Price
$6.75
GF Value