Honasa Consumer (BOM:544014) Beneish M-Score: -1.92 (As of Jun. 28, 2026)


BOM:544014 Honasa Consumer Ltd BOM:544014
60 GF Score
Price ₹417.70
GF Value ₹360.69
Valuation Modestly Overvalued
! 5 Warning Signs
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What is Honasa Consumer Beneish M-Score?

Honasa Consumer BOM:544014 +0.30% 60 Beneish M-Score is -1.92 as of Jun. 28, 2026. GuruFocus rates BOM:544014 with a GF Score™ of 60/100 and a GF Value™ of ₹360.69 (Modestly Overvalued). The stock has 5 warning signs investors should review. Among 1,849 Consumer Packaged Goods companies, Honasa Consumer ranks worse than 80.42% on this metric.

The zones of discrimination for M-Score is as such:

An M-Score of equal or less than -1.78 suggests that the company is unlikely to be a manipulator.
An M-Score of greater than -1.78 signals that the company is likely to be a manipulator.

Good Sign:

Beneish M-Score -1.92 no higher than -1.78, which implies that the company is unlikely to be a manipulator.

The historical rank and industry rank for Honasa Consumer's Beneish M-Score or its related term are showing as below:

BOM:544014' s Beneish M-Score Range Over the Past 10 Years
Min: -2.62   Med: -2.41   Max: 5.23
Current: -1.92

During the past 7 years, the highest Beneish M-Score of Honasa Consumer was 5.23. The lowest was -2.62. And the median was -2.41.


Honasa Consumer Beneish M-Score Historical Data

* Premium members only.

The historical data trend for Honasa Consumer's Beneish M-Score can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Honasa Consumer Beneish M-Score Chart

Honasa Consumer Annual Data
Trend Mar20 Mar21 Mar22 Mar23 Mar24 Mar25 Mar26
Beneish M-Score
Get a 7-Day Free Trial 5.23 -2.41 -2.62 -2.44 -1.92

Honasa Consumer Quarterly Data
Mar20 Mar21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26
Beneish M-Score Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only -2.44 0.00 0.00 0.00 -1.92

BOM:544014 vs PG, CL, KVUE: Beneish M-Score Comparison

For the Household & Personal Products subindustry, Honasa Consumer's Beneish M-Score, along with its competitors' market caps and Beneish M-Score data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Honasa Consumer Beneish M-Score vs Consumer Packaged Goods Industry

For the Consumer Packaged Goods industry and Consumer Defensive sector, Honasa Consumer's Beneish M-Score distribution charts can be found below:

* The bar in red indicates where Honasa Consumer's Beneish M-Score falls into.


BOM:544014
60GF Score
Honasa Consumer Ltd BOM:544014
Beneish M-Score is just one metric. See GF Score™, valuation, warning signs, and more.
View Full Analysis

Honasa Consumer Beneish M-Score Calculation

The M-score was created by Professor Messod Beneish. Instead of measuring the bankruptcy risk (Altman Z-Score) or business trend (Piotroski F-Score), M-score can be used to detect the risk of earnings manipulation. This is the original research paper on M-score.

The M-Score Variables:

The M-score of Honasa Consumer for today is based on a combination of the following eight different indices:

M=-4.84+0.92 * DSRI+0.528 * GMI+0.404 * AQI+0.892 * SGI+0.115 * DEPI
=-4.84+0.92 * 0.9603+0.528 * 1.0031+0.404 * 1.3518+0.892 * 1.1572+0.115 * 0.9503
-0.172 * SGAI+4.679 * TATA-0.327 * LVGI
-0.172 * 0+4.679 * 0.028004-0.327 * 0.9543
=-1.92

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

This Year (Mar26) TTM:Last Year (Mar25) TTM:
Total Receivables was ₹1,983 Mil.
Revenue was ₹23,919 Mil.
Gross Profit was ₹16,775 Mil.
Total Current Assets was ₹9,589 Mil.
Total Assets was ₹20,925 Mil.
Property, Plant and Equipment(Net PPE) was ₹1,357 Mil.
Depreciation, Depletion and Amortization(DDA) was ₹444 Mil.
Selling, General, & Admin. Expense(SGA) was ₹0 Mil.
Total Current Liabilities was ₹5,683 Mil.
Long-Term Debt & Capital Lease Obligation was ₹1,005 Mil.
Net Income was ₹1,999 Mil.
Gross Profit was ₹0 Mil.
Cash Flow from Operations was ₹1,413 Mil.
Total Receivables was ₹1,784 Mil.
Revenue was ₹20,669 Mil.
Gross Profit was ₹14,540 Mil.
Total Current Assets was ₹10,115 Mil.
Total Assets was ₹17,901 Mil.
Property, Plant and Equipment(Net PPE) was ₹1,471 Mil.
Depreciation, Depletion and Amortization(DDA) was ₹450 Mil.
Selling, General, & Admin. Expense(SGA) was ₹10,555 Mil.
Total Current Liabilities was ₹4,897 Mil.
Long-Term Debt & Capital Lease Obligation was ₹1,098 Mil.




1. DSRI = Days Sales in Receivables Index

Measured as the ratio of Revenue in Total Receivables in year t to year t-1.

A large increase in DSR could be indicative of revenue inflation.

DSRI=(Receivables_t / Revenue_t) / (Receivables_t-1 / Revenue_t-1)
=(1982.76 / 23919.42) / (1784.21 / 20669.49)
=0.082893 / 0.086321
=0.9603

2. GMI = Gross Margin Index

Measured as the ratio of gross margin in year t-1 to gross margin in year t.

Gross margin has deteriorated when this index is above 1. A firm with poorer prospects is more likely to manipulate earnings.

GMI=GrossMargin_t-1 / GrossMargin_t
=(GrossProfit_t-1 / Revenue_t-1) / (GrossProfit_t / Revenue_t)
=(14540.24 / 20669.49) / (16775.18 / 23919.42)
=0.703464 / 0.701321
=1.0031

3. AQI = Asset Quality Index

AQI is the ratio of asset quality in year t to year t-1.

Asset quality is measured as the ratio of non-current assets other than Property, Plant and Equipment to Total Assets.

AQI=(1 - (CurrentAssets_t + PPE_t) / TotalAssets_t) / (1 - (CurrentAssets_t-1 + PPE_t-1) / TotalAssets_t-1)
=(1 - (9589.44 + 1357.17) / 20924.94) / (1 - (10115.45 + 1471.06) / 17901.39)
=0.476863 / 0.352759
=1.3518

4. SGI = Sales Growth Index

Ratio of Revenue in year t to sales in year t-1.

Sales growth is not itself a measure of manipulation. However, growth companies are likely to find themselves under pressure to manipulate in order to keep up appearances.

SGI=Sales_t / Sales_t-1
=Revenue_t / Revenue_t-1
=23919.42 / 20669.49
=1.1572

5. DEPI = Depreciation Index

Measured as the ratio of the rate of Depreciation, Depletion and Amortization in year t-1 to the corresponding rate in year t.

DEPI greater than 1 indicates that assets are being depreciated at a slower rate. This suggests that the firm might be revising useful asset life assumptions upwards, or adopting a new method that is income friendly.

DEPI=(Depreciation_t-1 / (Depreciaton_t-1 + PPE_t-1)) / (Depreciation_t / (Depreciaton_t + PPE_t))
=(450.06 / (450.06 + 1471.06)) / (444.02 / (444.02 + 1357.17))
=0.23427 / 0.246515
=0.9503

Note: If the Depreciation, Depletion and Amortization data is not available, we assume that the depreciation rate is constant and set the Depreciation Index to 1.

6. SGAI = Sales, General and Administrative expenses Index

The ratio of Selling, General, & Admin. Expense(SGA) to Sales in year t relative to year t-1.

SGA expenses index > 1 means that the company is becoming less efficient in generate sales.

SGAI=(SGA_t / Sales_t) / (SGA_t-1 /Sales_t-1)
=(0 / 23919.42) / (10555.43 / 20669.49)
=0 / 0.510677
=0

7. LVGI = Leverage Index

The ratio of total debt to Total Assets in year t relative to yeat t-1.

An LVGI > 1 indicates an increase in leverage

LVGI=((LTD_t + CurrentLiabilities_t) / TotalAssets_t) / ((LTD_t-1 + CurrentLiabilities_t-1) / TotalAssets_t-1)
=((1004.55 + 5683.44) / 20924.94) / ((1097.94 + 4897.48) / 17901.39)
=0.319618 / 0.334914
=0.9543

8. TATA = Total Accruals to Total Assets

Total accruals calculated as the change in working capital accounts other than cash less depreciation.

TATA=(IncomefromContinuingOperations_t - CashFlowsfromOperations_t) / TotalAssets_t
=(NetIncome_t - NonOperatingIncome_t - CashFlowsfromOperations_t) / TotalAssets_t
=(1999.45 - 0 - 1413.46) / 20924.94
=0.028004

An M-Score of equal or less than -1.78 suggests that the company is unlikely to be a manipulator. An M-Score of greater than -1.78 signals that the company is likely to be a manipulator.

Honasa Consumer has a M-score of -1.92 suggests that the company is unlikely to be a manipulator.

Frequently Asked Questions Learn more about Beneish M-Score →
What does a Beneish M-Score of -1.92 mean?
Honasa Consumer (BOM:544014) has a Beneish M-Score of -1.92 as of Jun. 28, 2026. The Beneish M-score measures the likelihood of earnings manipulation. View historical data on Honasa Consumer and its competitors. According to the industry distribution chart, Honasa Consumer ranks #1487 out of 1849 companies in the Consumer Packaged Goods industry, placing it in the top 80.4%.
Is Honasa Consumer's Beneish M-Score too high?
Honasa Consumer's current Beneish M-Score is -1.92. Based on the distribution chart, Honasa Consumer ranks #1487 out of 1849 companies in the Consumer Packaged Goods industry, which is in the bottom quartile relative to peers. Overall, Honasa Consumer has a GF Score™ of 60/100 and is considered Modestly Overvalued, reflecting its overall financial health beyond just this single metric.
How does Honasa Consumer's Beneish M-Score compare to PG and CL?
According to the Consumer Packaged Goods industry distribution chart, Honasa Consumer ranks #1487 out of 1849 companies for Beneish M-Score. This places Honasa Consumer in the lower half of its industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Beneish M-Score for a Consumer Packaged Goods company?
A good Beneish M-Score depends on the Consumer Packaged Goods industry context. However, Beneish M-Score should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Beneish M-Score mean?
A high Beneish M-Score can signal that a stock is expensive relative to its fundamentals. The Beneish M-score measures the likelihood of earnings manipulation. View historical data on Honasa Consumer and its competitors. Honasa Consumer's current Beneish M-Score is -1.92. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Honasa Consumer stock overvalued right now?
Based on GuruFocus' analysis, Honasa Consumer (BOM:544014) is currently considered Modestly Overvalued. The stock's GF Value™ is ₹360.69, compared to a current price of ₹417.70 — trading 15.8% above its estimated fair value. The current Beneish M-Score is -1.92. Honasa Consumer's overall GF Score™ is 60/100 with 5 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Beneish M-Score calculated?
Beneish M-Score is calculated from a company's financial statements. For Honasa Consumer (BOM:544014), the current Beneish M-Score is -1.92 as of Jun. 28, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Honasa Consumer (BOM:544014) Overvalued in 2026?

Based on GuruFocus' analysis, Honasa Consumer stock appears to be overvalued. The current stock price of ₹417.70 is trading 15.8% above its estimated GF Value™ of ₹360.69. GuruFocus considers Honasa Consumer to be Modestly Overvalued.

Key valuation signals for BOM:544014:

  • Beneish M-Score: -1.92
  • GF Value™: ₹360.69 vs. price of ₹417.70 (15.8% above fair value)
  • GF Score™: 60/100 with 5 warning signs

No single metric tells the full story. See the BOM:544014 stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Honasa Consumer Business Description

Other Exchanges HONASA:India
Address Ullahwas, Sector-59, 10th and 11th Floor, Capital Cyberscape, Gurugram, HR, IND, 122102
Honasa Consumer Ltd is a digital-first beauty and personal care (BPC) company in India. It trades various beauty and personal care products across baby care, skin care, hair, and other related personal care categories. The products are manufactured through third-party contract manufacturers under the brand name of Mamaearth, The Derma Co, BBlunt, Aqualogica, and Ayuga. Geographically, the company generates a majority of its revenue within India.
60GF Score

Get the complete analysis for BOM:544014

Beneish M-Score is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

₹417.70
Price
₹360.69
GF Value