Adtraction Group AB (FRA:Q59) Beneish M-Score: -3.23 (As of Jul. 15, 2026)

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FRA:Q59 Adtraction Group AB FRA:Q59
84 GF Score
Price €3.54
GF Value €3.04
! 6 Warning Signs
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What is Adtraction Group AB Beneish M-Score?

Adtraction Group AB FRA:Q59 -1.94% 84 Beneish M-Score is -3.23 as of Jul. 15, 2026. GuruFocus rates FRA:Q59 with a GF Score™ of 84/100 and a GF Value™ of €3.04. The stock has 6 warning signs investors should review. Among 976 Media - Diversified companies, Adtraction Group AB ranks better than 82.48% on this metric.

The zones of discrimination for M-Score is as such:

An M-Score of equal or less than -1.78 suggests that the company is unlikely to be a manipulator.
An M-Score of greater than -1.78 signals that the company is likely to be a manipulator.

Good Sign:

Beneish M-Score -3.23 no higher than -1.78, which implies that the company is unlikely to be a manipulator.

The historical rank and industry rank for Adtraction Group AB's Beneish M-Score or its related term are showing as below:

FRA:Q59' s Beneish M-Score Range Over the Past 10 Years
Min: -3.61   Med: -2.93   Max: -1.44
Current: -3.23

During the past 7 years, the highest Beneish M-Score of Adtraction Group AB was -1.44. The lowest was -3.61. And the median was -2.93.


Adtraction Group AB Beneish M-Score Historical Data

* Premium members only.

The historical data trend for Adtraction Group AB's Beneish M-Score can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Adtraction Group AB Beneish M-Score Chart

Adtraction Group AB Annual Data
Trend Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
Beneish M-Score
Get a 7-Day Free Trial 0.00 -2.37 -1.83 -3.03 -3.52

Adtraction Group AB Quarterly Data
Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26
Beneish M-Score Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only -3.55 -3.52 -3.61 -3.52 -3.23

FRA:Q59 vs APP, OMC, TTD: Beneish M-Score Comparison

For the Advertising Agencies subindustry, Adtraction Group AB's Beneish M-Score, along with its competitors' market caps and Beneish M-Score data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Adtraction Group AB Beneish M-Score vs Media - Diversified Industry

For the Media - Diversified industry and Communication Services sector, Adtraction Group AB's Beneish M-Score distribution charts can be found below:

* The bar in red indicates where Adtraction Group AB's Beneish M-Score falls into.


FRA:Q59
84GF Score
Adtraction Group AB FRA:Q59
Beneish M-Score is just one metric. See GF Score™, valuation, warning signs, and more.
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Adtraction Group AB Beneish M-Score Calculation

The M-score was created by Professor Messod Beneish. Instead of measuring the bankruptcy risk (Altman Z-Score) or business trend (Piotroski F-Score), M-score can be used to detect the risk of earnings manipulation. This is the original research paper on M-score.

The M-Score Variables:

The M-score of Adtraction Group AB for today is based on a combination of the following eight different indices:

M=-4.84+0.92 * DSRI+0.528 * GMI+0.404 * AQI+0.892 * SGI+0.115 * DEPI
=-4.84+0.92 * 1.1857+0.528 * 0.9896+0.404 * 0.7478+0.892 * 1.0556+0.115 * 0.989
-0.172 * SGAI+4.679 * TATA-0.327 * LVGI
-0.172 * 1+4.679 * -0.165513-0.327 * 1.2119
=-3.21

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

This Year (Mar26) TTM:Last Year (Mar25) TTM:
Total Receivables was €19.2 Mil.
Revenue was 29.218 + 32.639 + 25.987 + 23.95 = €111.8 Mil.
Gross Profit was 5.667 + 6.412 + 4.996 + 4.742 = €21.8 Mil.
Total Current Assets was €31.7 Mil.
Total Assets was €45.9 Mil.
Property, Plant and Equipment(Net PPE) was €0.2 Mil.
Depreciation, Depletion and Amortization(DDA) was €6.4 Mil.
Selling, General, & Admin. Expense(SGA) was €0.0 Mil.
Total Current Liabilities was €25.3 Mil.
Long-Term Debt & Capital Lease Obligation was €0.0 Mil.
Net Income was -0.307 + 0.177 + -0.558 + -0.736 = €-1.4 Mil.
Non Operating Income was 0 + 0 + 0 + 0 = €0.0 Mil.
Cash Flow from Operations was 1.065 + 3.682 + 2.612 + -1.179 = €6.2 Mil.
Total Receivables was €15.3 Mil.
Revenue was 25.766 + 29.935 + 25.701 + 24.505 = €105.9 Mil.
Gross Profit was 4.989 + 5.778 + 4.946 + 4.741 = €20.5 Mil.
Total Current Assets was €27.4 Mil.
Total Assets was €46.7 Mil.
Property, Plant and Equipment(Net PPE) was €0.3 Mil.
Depreciation, Depletion and Amortization(DDA) was €6.2 Mil.
Selling, General, & Admin. Expense(SGA) was €0.0 Mil.
Total Current Liabilities was €21.2 Mil.
Long-Term Debt & Capital Lease Obligation was €0.0 Mil.




1. DSRI = Days Sales in Receivables Index

Measured as the ratio of Revenue in Total Receivables in year t to year t-1.

A large increase in DSR could be indicative of revenue inflation.

DSRI=(Receivables_t / Revenue_t) / (Receivables_t-1 / Revenue_t-1)
=(19.205 / 111.794) / (15.344 / 105.907)
=0.171789 / 0.144882
=1.1857

2. GMI = Gross Margin Index

Measured as the ratio of gross margin in year t-1 to gross margin in year t.

Gross margin has deteriorated when this index is above 1. A firm with poorer prospects is more likely to manipulate earnings.

GMI=GrossMargin_t-1 / GrossMargin_t
=(GrossProfit_t-1 / Revenue_t-1) / (GrossProfit_t / Revenue_t)
=(20.454 / 105.907) / (21.817 / 111.794)
=0.193132 / 0.195154
=0.9896

3. AQI = Asset Quality Index

AQI is the ratio of asset quality in year t to year t-1.

Asset quality is measured as the ratio of non-current assets other than Property, Plant and Equipment to Total Assets.

AQI=(1 - (CurrentAssets_t + PPE_t) / TotalAssets_t) / (1 - (CurrentAssets_t-1 + PPE_t-1) / TotalAssets_t-1)
=(1 - (31.728 + 0.198) / 45.942) / (1 - (27.378 + 0.266) / 46.694)
=0.30508 / 0.407975
=0.7478

4. SGI = Sales Growth Index

Ratio of Revenue in year t to sales in year t-1.

Sales growth is not itself a measure of manipulation. However, growth companies are likely to find themselves under pressure to manipulate in order to keep up appearances.

SGI=Sales_t / Sales_t-1
=Revenue_t / Revenue_t-1
=111.794 / 105.907
=1.0556

5. DEPI = Depreciation Index

Measured as the ratio of the rate of Depreciation, Depletion and Amortization in year t-1 to the corresponding rate in year t.

DEPI greater than 1 indicates that assets are being depreciated at a slower rate. This suggests that the firm might be revising useful asset life assumptions upwards, or adopting a new method that is income friendly.

DEPI=(Depreciation_t-1 / (Depreciaton_t-1 + PPE_t-1)) / (Depreciation_t / (Depreciaton_t + PPE_t))
=(6.248 / (6.248 + 0.266)) / (6.355 / (6.355 + 0.198))
=0.959165 / 0.969785
=0.989

Note: If the Depreciation, Depletion and Amortization data is not available, we assume that the depreciation rate is constant and set the Depreciation Index to 1.

6. SGAI = Sales, General and Administrative expenses Index

The ratio of Selling, General, & Admin. Expense(SGA) to Sales in year t relative to year t-1.

SGA expenses index > 1 means that the company is becoming less efficient in generate sales.

SGAI=(SGA_t / Sales_t) / (SGA_t-1 /Sales_t-1)
=(0 / 111.794) / (0 / 105.907)
=0 / 0
=1

7. LVGI = Leverage Index

The ratio of total debt to Total Assets in year t relative to yeat t-1.

An LVGI > 1 indicates an increase in leverage

LVGI=((LTD_t + CurrentLiabilities_t) / TotalAssets_t) / ((LTD_t-1 + CurrentLiabilities_t-1) / TotalAssets_t-1)
=((0 + 25.32) / 45.942) / ((0 + 21.235) / 46.694)
=0.55113 / 0.454769
=1.2119

8. TATA = Total Accruals to Total Assets

Total accruals calculated as the change in working capital accounts other than cash less depreciation.

TATA=(IncomefromContinuingOperations_t - CashFlowsfromOperations_t) / TotalAssets_t
=(NetIncome_t - NonOperatingIncome_t - CashFlowsfromOperations_t) / TotalAssets_t
=(-1.424 - 0 - 6.18) / 45.942
=-0.165513

An M-Score of equal or less than -1.78 suggests that the company is unlikely to be a manipulator. An M-Score of greater than -1.78 signals that the company is likely to be a manipulator.

Adtraction Group AB has a M-score of -3.21 suggests that the company is unlikely to be a manipulator.

Frequently Asked Questions Learn more about Beneish M-Score →
What does a Beneish M-Score of -3.23 mean?
Adtraction Group AB (FRA:Q59) has a Beneish M-Score of -3.23 as of Jul. 15, 2026. The Beneish M-score measures the likelihood of earnings manipulation. View historical data on Adtraction Group AB and its competitors. According to the industry distribution chart, Adtraction Group AB ranks #171 out of 976 companies in the Media - Diversified industry, placing it in the top 17.5%.
Is Adtraction Group AB's Beneish M-Score too high?
Adtraction Group AB's current Beneish M-Score is -3.23. Based on the distribution chart, Adtraction Group AB ranks #171 out of 976 companies in the Media - Diversified industry, which is in the top quartile — a strong position relative to peers. Overall, Adtraction Group AB has a GF Score™ of 84/100, reflecting its overall financial health beyond just this single metric.
How does Adtraction Group AB's Beneish M-Score compare to APP and OMC?
According to the Media - Diversified industry distribution chart, Adtraction Group AB ranks #171 out of 976 companies for Beneish M-Score. This places Adtraction Group AB in the top 18% of its industry — outperforming the majority of peers. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Beneish M-Score for a Media - Diversified company?
A good Beneish M-Score depends on the Media - Diversified industry context. However, Beneish M-Score should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Beneish M-Score mean?
A high Beneish M-Score can signal that a stock is expensive relative to its fundamentals. The Beneish M-score measures the likelihood of earnings manipulation. View historical data on Adtraction Group AB and its competitors. Adtraction Group AB's current Beneish M-Score is -3.23. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Adtraction Group AB stock overvalued right now?
Adtraction Group AB (FRA:Q59) has a current Beneish M-Score of -3.23. The stock's GF Value™ is €3.04, compared to a current price of €3.54 — trading 16.4% above its estimated fair value. The current Beneish M-Score is -3.23. Adtraction Group AB's overall GF Score™ is 84/100 with 6 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Beneish M-Score calculated?
Beneish M-Score is calculated from a company's financial statements. For Adtraction Group AB (FRA:Q59), the current Beneish M-Score is -3.23 as of Jul. 15, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Adtraction Group AB (FRA:Q59) Overvalued in 2026?

Based on GuruFocus' analysis, Adtraction Group AB stock appears to be overvalued. The current stock price of €3.54 is trading 16.4% above its estimated GF Value™ of €3.04.

Key valuation signals for FRA:Q59:

  • Beneish M-Score: -3.23
  • GF Value™: €3.04 vs. price of €3.54 (16.4% above fair value)
  • GF Score™: 84/100 with 6 warning signs

No single metric tells the full story. See the FRA:Q59 stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Adtraction Group AB Business Description

Other Exchanges ADTR:Sweden
Address Biblioteksgatan 29, Stockholm, SWE, 114 35
Adtraction Group AB is a full-service partner marketing platform, helping brands across multiple industries attract new customers, while helping partners monetise content and traffic. With a user-friendly platform, Adtraction connects brands with a diverse range of marketing partners, ranging from content sites, influencers, affiliates, mobile apps and comparison sites.
84GF Score

Get the complete analysis for FRA:Q59

Beneish M-Score is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

€3.54
Price
€3.04
GF Value