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Adtraction Group ABFRA:Q59 -1.94%84 Quick Ratio is 1.25 as of Mar. 2026, which is 3% below its 10-year median of 1.29. GuruFocus rates FRA:Q59 with a GF Score™ of 84/100 and a GF Value™ of €3.04. The stock has 6 warning signs investors should review. Among 1,028 Media - Diversified companies, Adtraction Group AB ranks worse than 57.1% on this metric.
Adtraction Group AB has a quick ratio of 1.25. It generally indicates good short-term financial strength.
The historical rank and industry rank for Adtraction Group AB's Quick Ratio or its related term are showing as below:
FRA:Q59'
s Quick Ratio Range Over the Past 10 Years
Min: 1.12 Med: 1.29 Max: 1.54
Current: 1.25
During the past 7 years, Adtraction Group AB's highest Quick Ratio was 1.54. The lowest was 1.12. And the median was 1.29.
FRA:Q59's Quick Ratio is ranked worse than 57.1% of 1028
companies
in the Media - Diversified industry
Industry Median: 1.46
vs FRA:Q59: 1.25
Adtraction Group AB (FRA:Q59) Quick Ratio Explanation
The quick ratio is more conservative than the Current Ratio because it excludes inventories from current assets. The ratio derives its name presumably from the fact that assets such as cash and marketable securities are quick sources of cash. Inventories generally take time to be converted into cash, and if they have to be sold quickly, the company may have to accept a lower price than book value of these inventories. As a result, they are justifiably excluded from assets that are ready sources of immediate cash.
In general, low or decreasing quick ratios generally suggest that a company is over-leveraged, struggling to maintain or grow sales, paying bills too quickly or collecting receivables too slowly. On the other hand, a high or increasing quick ratio generally indicates that a company is experiencing solid top-line growth, quickly converting receivables into cash, and easily able to cover its financial obligations. Such companies often have faster inventory turnover and cash conversion cycles.
The higher the quick ratio, the better the company's liquidity position.
Adtraction Group AB Quick Ratio Related Terms
Adtraction Group AB Quick Ratio Historical Data
* Premium members only.
The historical data trend for Adtraction Group AB's Quick Ratio can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Advertising Agencies subindustry, Adtraction Group AB's Quick Ratio, along with its competitors' market caps and Quick Ratio data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Adtraction Group AB Quick Ratio vs Media - Diversified Industry
For the Media - Diversified industry and Communication Services sector, Adtraction Group AB's Quick Ratio distribution charts can be found below:
* The bar in red indicates where Adtraction Group AB's Quick Ratio falls into.
The quick ratio measures a company's ability to meet its short-term obligations with its most liquid assets. For this reason, the ratio excludes inventories from current assets.
Adtraction Group AB's Quick Ratio for the fiscal year that ended in Dec. 2025 is calculated as
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Adtraction Group AB (FRA:Q59) has a Quick Ratio of 1.25 as of Mar. 2026. Quick ratio is the ratio of current assets less inventory to current liabilities. View historical data on Adtraction Group AB and its competitors. This is near median its historical median of 1.29. Over the past decade, Adtraction Group AB's Quick Ratio has ranged from 1.12 to 1.54. According to the industry distribution chart, Adtraction Group AB ranks #587 out of 1028 companies in the Media - Diversified industry, placing it in the top 57.1%.
Is Adtraction Group AB's Quick Ratio too high?
Adtraction Group AB's current Quick Ratio of 1.25 is near median its 10-year median of 1.29. Over the past 10 years, this metric has ranged from a low of 1.12 to a high of 1.54. The Media - Diversified industry median Quick Ratio is 1.46. Adtraction Group AB's value of 1.25 is 14.4% below this industry median. Based on the distribution chart, Adtraction Group AB ranks #587 out of 1028 companies in the Media - Diversified industry, which is below the industry midpoint. Overall, Adtraction Group AB has a GF Score™ of 84/100, reflecting its overall financial health beyond just this single metric.
How does Adtraction Group AB's Quick Ratio compare to APP and OMC?
According to the Media - Diversified industry distribution chart, Adtraction Group AB ranks #587 out of 1028 companies for Quick Ratio. This places Adtraction Group AB in the lower half of its industry. The industry median Quick Ratio is 1.46. Adtraction Group AB's value of 1.25 is 14.4% below this benchmark. Historically, Adtraction Group AB's own Quick Ratio has ranged from 1.12 to 1.54 over the past decade. While the company's 10-year median is 1.29 vs. the industry median of 1.46, Adtraction Group AB has consistently been below the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Quick Ratio for a Media - Diversified company?
The median Quick Ratio among Media - Diversified companies is 1.46, based on 1,028 companies in the industry. Companies in the top quartile (top 25%) have a Quick Ratio significantly above this median, while those in the bottom quartile fall well below. However, Quick Ratio should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Adtraction Group AB's current Quick Ratio of 1.25 is 14.4% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Quick Ratio mean?
A high Quick Ratio can signal that a stock is expensive relative to its fundamentals. Quick ratio is the ratio of current assets less inventory to current liabilities. View historical data on Adtraction Group AB and its competitors. For the Media - Diversified industry, the median Quick Ratio is 1.46 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Adtraction Group AB's current Quick Ratio is 1.25, which is near median its own 10-year median of 1.29. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Adtraction Group AB stock overvalued right now?
Adtraction Group AB (FRA:Q59) has a current Quick Ratio of 1.25. The stock's GF Value™ is €3.04, compared to a current price of €3.54 — trading 16.4% above its estimated fair value. The current Quick Ratio is 1.25, which is near median its 10-year median of 1.29 and 14.4% below the Media - Diversified industry median of 1.46. Adtraction Group AB's overall GF Score™ is 84/100 with 6 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Quick Ratio calculated?
Quick Ratio is calculated from a company's financial statements. For Adtraction Group AB (FRA:Q59), the current Quick Ratio is 1.25 as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Adtraction Group AB (FRA:Q59) Overvalued in 2026?
Based on GuruFocus' analysis, Adtraction Group AB stock appears to be overvalued.
The current stock price of €3.54 is trading 16.4% above its estimated GF Value™ of €3.04.
Key valuation signals for FRA:Q59:
Quick Ratio: 1.25 (near median its 10-year median of 1.29)
GF Value™: €3.04 vs. price of €3.54 (16.4% above fair value)
Industry Position: 14.4% below the Media - Diversified median (#587 of 1028)
No single metric tells the full story. See the FRA:Q59 stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Adtraction Group AB is a full-service partner marketing platform, helping brands across multiple industries attract new customers, while helping partners monetise content and traffic. With a user-friendly platform, Adtraction connects brands with a diverse range of marketing partners, ranging from content sites, influencers, affiliates, mobile apps and comparison sites.
84GF Score
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