Adtraction Group AB (FRA:Q59) ROCE %: -4.62% (As of Mar. 2026)

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FRA:Q59 Adtraction Group AB FRA:Q59
84 GF Score
Price €3.54
GF Value €3.04
! 6 Warning Signs
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What is Adtraction Group AB ROCE %?

Adtraction Group AB FRA:Q59 -1.94% 84 ROCE % is -4.62% as of Mar. 2026. GuruFocus rates FRA:Q59 with a GF Score™ of 84/100 and a GF Value™ of €3.04. The stock has 6 warning signs investors should review.

ROCE % measures how well a company generates profits from its capital. It is calculated as EBIT divided by Capital Employed, where Capital Employed is calculated as Total Assets minus Total Current Liabilities. Adtraction Group AB's annualized ROCE % for the quarter that ended in Mar. 2026 was -4.62%.

Adtraction Group AB  (FRA:Q59) ROCE % Explanation

ROCE % can be especially useful when comparing the performance of capital-intensive companies. Unlike ROE %, which indicates the profitability of Shareholders Equity, ROCE % also considers long-term debt in Capital Employed. This can be helpful when analyzing companies with significant debt, as the result is neutralized by taking debt into consideration.

Generally speaking, a higher ROCE % indicates a stonger profitability for a company. Moreover, it is important to look at the ratio from a long term perspective. Investors tend to favor companies with stable and rising ROCE % trend over those with volatile ones.

Adtraction Group AB ROCE % Related Terms

Adtraction Group AB ROCE % Historical Data

* Premium members only.

The historical data trend for Adtraction Group AB's ROCE % can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Adtraction Group AB ROCE % Chart

Adtraction Group AB Annual Data
Trend Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
ROCE %
Get a 7-Day Free Trial 25.45 14.61 2.94 -2.85 -6.21

Adtraction Group AB Quarterly Data
Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26
ROCE % Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only -10.13 -11.99 -9.22 8.64 -4.62
FRA:Q59
84GF Score
Adtraction Group AB FRA:Q59
ROCE % is just one metric. See GF Score™, valuation, warning signs, and more.
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Adtraction Group AB ROCE % Calculation

Adtraction Group AB's annualized ROCE % for the fiscal year that ended in Dec. 2025 is calculated as:

ROCE %=EBIT/( (Capital Employed+Capital Employed)/ count )
(A: Dec. 2025 )  (A: Dec. 2024 )(A: Dec. 2025 )
=EBIT/( ( (Total Assets - Total Current Liabilities)+(Total Assets - Total Current Liabilities) )/ count )
(A: Dec. 2025 )  (A: Dec. 2024 )(A: Dec. 2025 )
=-1.466/( ( (51.384 - 25.117) + (49.283 - 28.371) )/ 2 )
=-1.466/( (26.267+20.912)/ 2 )
=-1.466/23.5895
=-6.21 %

Adtraction Group AB's ROCE % of for the quarter that ended in Mar. 2026 is calculated as:

ROCE %=EBIT (1)/( (Capital Employed+Capital Employed)/ count )
(Q: Mar. 2026 )  (Q: Dec. 2025 )(Q: Mar. 2026 )
=EBIT/( ( (Total Assets - Total Current Liabilities)+(Total Assets - Total Current Liabilities) )/ count )
(Q: Mar. 2026 )  (Q: Dec. 2025 )(Q: Mar. 2026 )
=-0.96/( ( (49.283 - 28.371) + (45.942 - 25.32) )/ 2 )
=-0.96/( ( 20.912 + 20.622 )/ 2 )
=-0.96/20.767
=-4.62 %

(1) Note: The EBIT data used here is four times the quarterly (Mar. 2026) EBIT data.

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Frequently Asked Questions Learn more about ROCE % →
What does a ROCE % of -4.62% mean?
Adtraction Group AB (FRA:Q59) has a ROCE % of -4.62% as of Mar. 2026.
Is Adtraction Group AB's ROCE % too high?
Adtraction Group AB's current ROCE % is -4.62%. Overall, Adtraction Group AB has a GF Score™ of 84/100, reflecting its overall financial health beyond just this single metric.
How does Adtraction Group AB's ROCE % compare to APP and OMC?
Adtraction Group AB's ROCE % of -4.62% can be compared against companies in the Media - Diversified industry. The industry median ROCE % is 3.08. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good ROCE % for a Media - Diversified company?
The median ROCE % among Media - Diversified companies is 3.08, based on 979 companies in the industry. Companies in the top quartile (top 25%) have a ROCE % significantly above this median, while those in the bottom quartile fall well below. However, ROCE % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high ROCE % mean?
A high ROCE % can signal that a stock is expensive relative to its fundamentals. For the Media - Diversified industry, the median ROCE % is 3.08 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Adtraction Group AB's current ROCE % is -4.62%. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Adtraction Group AB stock overvalued right now?
Adtraction Group AB (FRA:Q59) has a current ROCE % of -4.62%. The stock's GF Value™ is €3.04, compared to a current price of €3.54 — trading 16.4% above its estimated fair value. The current ROCE % is -4.62%. Adtraction Group AB's overall GF Score™ is 84/100 with 6 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is ROCE % calculated?
ROCE % is calculated from a company's financial statements. For Adtraction Group AB (FRA:Q59), the current ROCE % is -4.62% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Adtraction Group AB (FRA:Q59) Overvalued in 2026?

Based on GuruFocus' analysis, Adtraction Group AB stock appears to be overvalued. The current stock price of €3.54 is trading 16.4% above its estimated GF Value™ of €3.04.

Key valuation signals for FRA:Q59:

  • ROCE %: -4.62%
  • GF Value™: €3.04 vs. price of €3.54 (16.4% above fair value)
  • GF Score™: 84/100 with 6 warning signs

No single metric tells the full story. See the FRA:Q59 stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

Adtraction Group AB Business Description

Other Exchanges ADTR:Sweden
Address Biblioteksgatan 29, Stockholm, SWE, 114 35
Adtraction Group AB is a full-service partner marketing platform, helping brands across multiple industries attract new customers, while helping partners monetise content and traffic. With a user-friendly platform, Adtraction connects brands with a diverse range of marketing partners, ranging from content sites, influencers, affiliates, mobile apps and comparison sites.
84GF Score

Get the complete analysis for FRA:Q59

ROCE % is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

€3.54
Price
€3.04
GF Value