Doumob (HKSE:01917) Beneish M-Score: -2.93 (As of Jul. 09, 2026)


What is Doumob Beneish M-Score?

Doumob HKSE:01917 +4.71% Beneish M-Score is -2.93 as of Jul. 09, 2026. The stock has 5 warning signs investors should review. Among 978 Media - Diversified companies, Doumob ranks better than 72.39% on this metric.

The zones of discrimination for M-Score is as such:

An M-Score of equal or less than -1.78 suggests that the company is unlikely to be a manipulator.
An M-Score of greater than -1.78 signals that the company is likely to be a manipulator.

Good Sign:

Beneish M-Score -2.93 no higher than -1.78, which implies that the company is unlikely to be a manipulator.

The historical rank and industry rank for Doumob's Beneish M-Score or its related term are showing as below:

HKSE:01917' s Beneish M-Score Range Over the Past 10 Years
Min: -5.74   Med: -2.76   Max: -1.08
Current: -2.93

During the past 11 years, the highest Beneish M-Score of Doumob was -1.08. The lowest was -5.74. And the median was -2.76.

Doumob Beneish M-Score Historical Data

* Premium members only.

The historical data trend for Doumob's Beneish M-Score can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Doumob Beneish M-Score Chart

Doumob Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
Beneish M-Score
Get a 7-Day Free Trial Premium Member Only Premium Member Only -4.68 -5.74 -2.76 -2.10 -2.93

Doumob Semi-Annual Data
Dec15 Dec16 Dec17 Jun18 Dec18 Jun19 Dec19 Jun20 Dec20 Jun21 Dec21 Jun22 Dec22 Jun23 Dec23 Jun24 Dec24 Jun25 Dec25
Beneish M-Score Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only -2.76 0.00 -2.10 0.00 -2.93

HKSE:01917 vs APP, OMC, TTD: Beneish M-Score Comparison

For the Advertising Agencies subindustry, Doumob's Beneish M-Score, along with its competitors' market caps and Beneish M-Score data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

Doumob Beneish M-Score vs Media - Diversified Industry

For the Media - Diversified industry and Communication Services sector, Doumob's Beneish M-Score distribution charts can be found below:

* The bar in red indicates where Doumob's Beneish M-Score falls into.


Doumob Beneish M-Score Calculation

The M-score was created by Professor Messod Beneish. Instead of measuring the bankruptcy risk (Altman Z-Score) or business trend (Piotroski F-Score), M-score can be used to detect the risk of earnings manipulation. This is the original research paper on M-score.

The M-Score Variables:

The M-score of Doumob for today is based on a combination of the following eight different indices:

M=-4.84+0.92 * DSRI+0.528 * GMI+0.404 * AQI+0.892 * SGI+0.115 * DEPI
=-4.84+0.92 * 1.2487+0.528 * 1.5166+0.404 * 0.7794+0.892 * 0.8279+0.115 * 1.3202
-0.172 * SGAI+4.679 * TATA-0.327 * LVGI
-0.172 * 1.4939+4.679 * -0.004879-0.327 * 2.9513
=-2.93

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

This Year (Dec25) TTM:Last Year (Dec24) TTM:
Total Receivables was HK$7.72 Mil.
Revenue was HK$51.66 Mil.
Gross Profit was HK$9.76 Mil.
Total Current Assets was HK$44.62 Mil.
Total Assets was HK$47.76 Mil.
Property, Plant and Equipment(Net PPE) was HK$0.13 Mil.
Depreciation, Depletion and Amortization(DDA) was HK$0.27 Mil.
Selling, General, & Admin. Expense(SGA) was HK$32.26 Mil.
Total Current Liabilities was HK$18.54 Mil.
Long-Term Debt & Capital Lease Obligation was HK$0.00 Mil.
Net Income was HK$-25.25 Mil.
Gross Profit was HK$0.00 Mil.
Cash Flow from Operations was HK$-25.02 Mil.
 Total Receivables was HK$7.46 Mil.
Revenue was HK$62.40 Mil.
Gross Profit was HK$17.87 Mil.
Total Current Assets was HK$56.97 Mil.
Total Assets was HK$62.11 Mil.
Property, Plant and Equipment(Net PPE) was HK$0.13 Mil.
Depreciation, Depletion and Amortization(DDA) was HK$1.17 Mil.
Selling, General, & Admin. Expense(SGA) was HK$26.08 Mil.
Total Current Liabilities was HK$8.17 Mil.
Long-Term Debt & Capital Lease Obligation was HK$0.00 Mil.

1. DSRI = Days Sales in Receivables Index

Measured as the ratio of Revenue in Total Receivables in year t to year t-1.

A large increase in DSR could be indicative of revenue inflation.

DSRI=(Receivables_t / Revenue_t) / (Receivables_t-1 / Revenue_t-1)
=(7.715 / 51.662) / (7.463 / 62.401)
=0.149336 / 0.119597
=1.2487

2. GMI = Gross Margin Index

Measured as the ratio of gross margin in year t-1 to gross margin in year t.

Gross margin has deteriorated when this index is above 1. A firm with poorer prospects is more likely to manipulate earnings.

GMI=GrossMargin_t-1 / GrossMargin_t
=(GrossProfit_t-1 / Revenue_t-1) / (GrossProfit_t / Revenue_t)
=(17.871 / 62.401) / (9.756 / 51.662)
=0.28639 / 0.188843
=1.5166

3. AQI = Asset Quality Index

AQI is the ratio of asset quality in year t to year t-1.

Asset quality is measured as the ratio of non-current assets other than Property, Plant and Equipment to Total Assets.

AQI=(1 - (CurrentAssets_t + PPE_t) / TotalAssets_t) / (1 - (CurrentAssets_t-1 + PPE_t-1) / TotalAssets_t-1)
=(1 - (44.623 + 0.126) / 47.755) / (1 - (56.966 + 0.127) / 62.109)
=0.062946 / 0.080761
=0.7794

4. SGI = Sales Growth Index

Ratio of Revenue in year t to sales in year t-1.

Sales growth is not itself a measure of manipulation. However, growth companies are likely to find themselves under pressure to manipulate in order to keep up appearances.

SGI=Sales_t / Sales_t-1
=Revenue_t / Revenue_t-1
=51.662 / 62.401
=0.8279

5. DEPI = Depreciation Index

Measured as the ratio of the rate of Depreciation, Depletion and Amortization in year t-1 to the corresponding rate in year t.

DEPI greater than 1 indicates that assets are being depreciated at a slower rate. This suggests that the firm might be revising useful asset life assumptions upwards, or adopting a new method that is income friendly.

DEPI=(Depreciation_t-1 / (Depreciaton_t-1 + PPE_t-1)) / (Depreciation_t / (Depreciaton_t + PPE_t))
=(1.172 / (1.172 + 0.127)) / (0.272 / (0.272 + 0.126))
=0.902232 / 0.683417
=1.3202

Note: If the Depreciation, Depletion and Amortization data is not available, we assume that the depreciation rate is constant and set the Depreciation Index to 1.

6. SGAI = Sales, General and Administrative expenses Index

The ratio of Selling, General, & Admin. Expense(SGA) to Sales in year t relative to year t-1.

SGA expenses index > 1 means that the company is becoming less efficient in generate sales.

SGAI=(SGA_t / Sales_t) / (SGA_t-1 /Sales_t-1)
=(32.256 / 51.662) / (26.08 / 62.401)
=0.624366 / 0.417942
=1.4939

7. LVGI = Leverage Index

The ratio of total debt to Total Assets in year t relative to yeat t-1.

An LVGI > 1 indicates an increase in leverage

LVGI=((LTD_t + CurrentLiabilities_t) / TotalAssets_t) / ((LTD_t-1 + CurrentLiabilities_t-1) / TotalAssets_t-1)
=((0 + 18.535) / 47.755) / ((0 + 8.168) / 62.109)
=0.388127 / 0.131511
=2.9513

8. TATA = Total Accruals to Total Assets

Total accruals calculated as the change in working capital accounts other than cash less depreciation.

TATA=(IncomefromContinuingOperations_t - CashFlowsfromOperations_t) / TotalAssets_t
=(NetIncome_t - NonOperatingIncome_t - CashFlowsfromOperations_t) / TotalAssets_t
=(-25.251 - 0 - -25.018) / 47.755
=-0.004879

An M-Score of equal or less than -1.78 suggests that the company is unlikely to be a manipulator. An M-Score of greater than -1.78 signals that the company is likely to be a manipulator.

Doumob has a M-score of -2.93 suggests that the company is unlikely to be a manipulator.

Frequently Asked Questions Learn more about Beneish M-Score →
What does a Beneish M-Score of -2.93 mean?
Doumob (HKSE:01917) has a Beneish M-Score of -2.93 as of Jul. 09, 2026. The Beneish M-score measures the likelihood of earnings manipulation. View historical data on Doumob and its competitors. According to the industry distribution chart, Doumob ranks #270 out of 978 companies in the Media - Diversified industry, placing it in the top 27.6%.
Is Doumob's Beneish M-Score too high?
Doumob's current Beneish M-Score is -2.93. Based on the distribution chart, Doumob ranks #270 out of 978 companies in the Media - Diversified industry, which is above the industry midpoint.
How does Doumob's Beneish M-Score compare to APP and OMC?
According to the Media - Diversified industry distribution chart, Doumob ranks #270 out of 978 companies for Beneish M-Score. This puts Doumob in the upper half of its industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Beneish M-Score for a Media - Diversified company?
A good Beneish M-Score depends on the Media - Diversified industry context. However, Beneish M-Score should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Beneish M-Score mean?
A high Beneish M-Score can signal that a stock is expensive relative to its fundamentals. The Beneish M-score measures the likelihood of earnings manipulation. View historical data on Doumob and its competitors. Doumob's current Beneish M-Score is -2.93. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Doumob stock overvalued right now?
Based on GuruFocus' analysis, Doumob (HKSE:01917) is currently considered Significantly Overvalued. The stock's GF Value™ is HK$0.05, compared to a current price of HK$0.09 — trading 78% above its estimated fair value. The current Beneish M-Score is -2.93. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Beneish M-Score calculated?
Beneish M-Score is calculated from a company's financial statements. For Doumob (HKSE:01917), the current Beneish M-Score is -2.93 as of Jul. 09, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Doumob Business Description

Address International Creative Exhibition Center, Room 1007, Ganlu Garden Nanli, Chaoyang District, Beijing, CHN
Doumob is engaged in the provision of online advertising services and online sales services. Its proprietary advertising platform and technologies help media publishers monetize their traffic through displays of advertisements on the one hand and help advertisers maximize the effectiveness of their advertising delivery on the other. The company operates in the mobile advertising industry. The maximum revenue comprises proceeds from online marketing services and other sales services. Geographically, it derives revenue from the PRC.