Gendai Agency (TSE:2411) Beneish M-Score: -2.55 (As of Jul. 18, 2026)

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TSE:2411 Gendai Agency Inc TSE:2411
68 GF Score
Price 円460.00
GF Value 円443.39
Valuation Fairly Valued
! 1 Warning Sign
View Full Analysis

What is Gendai Agency Beneish M-Score?

Gendai Agency TSE:2411 -2.54% 68 Beneish M-Score is -2.55 as of Jul. 18, 2026. GuruFocus rates TSE:2411 with a GF Score™ of 68/100 and a GF Value™ of 円443.39 (Fairly Valued). The stock has 1 warning sign investors should review. Among 976 Media - Diversified companies, Gendai Agency ranks worse than 52.25% on this metric.

The zones of discrimination for M-Score is as such:

An M-Score of equal or less than -1.78 suggests that the company is unlikely to be a manipulator.
An M-Score of greater than -1.78 signals that the company is likely to be a manipulator.

Good Sign:

Beneish M-Score -2.55 no higher than -1.78, which implies that the company is unlikely to be a manipulator.

The historical rank and industry rank for Gendai Agency's Beneish M-Score or its related term are showing as below:

TSE:2411' s Beneish M-Score Range Over the Past 10 Years
Min: -3.03   Med: -2.61   Max: -2.43
Current: -2.55

During the past 13 years, the highest Beneish M-Score of Gendai Agency was -2.43. The lowest was -3.03. And the median was -2.61.


Gendai Agency Beneish M-Score Historical Data

* Premium members only.

The historical data trend for Gendai Agency's Beneish M-Score can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Gendai Agency Beneish M-Score Chart

Gendai Agency Annual Data
Trend Mar17 Mar18 Mar19 Mar20 Mar21 Mar22 Mar23 Mar24 Mar25 Mar26
Beneish M-Score
Get a 7-Day Free Trial Premium Member Only Premium Member Only -2.61 -2.50 -2.72 -2.61 -2.55

Gendai Agency Semi-Annual Data
Sep16 Mar17 Sep17 Mar18 Sep18 Mar19 Sep19 Mar20 Sep20 Mar21 Sep21 Mar22 Sep22 Mar23 Sep23 Mar24 Sep24 Mar25 Sep25 Mar26
Beneish M-Score Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only -2.72 0.00 -2.61 0.00 -2.55

TSE:2411 vs APP, OMC, TTD: Beneish M-Score Comparison

For the Advertising Agencies subindustry, Gendai Agency's Beneish M-Score, along with its competitors' market caps and Beneish M-Score data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Gendai Agency Beneish M-Score vs Media - Diversified Industry

For the Media - Diversified industry and Communication Services sector, Gendai Agency's Beneish M-Score distribution charts can be found below:

* The bar in red indicates where Gendai Agency's Beneish M-Score falls into.


TSE:2411
68GF Score
Gendai Agency Inc TSE:2411
Beneish M-Score is just one metric. See GF Score™, valuation, warning signs, and more.
View Full Analysis

Gendai Agency Beneish M-Score Calculation

The M-score was created by Professor Messod Beneish. Instead of measuring the bankruptcy risk (Altman Z-Score) or business trend (Piotroski F-Score), M-score can be used to detect the risk of earnings manipulation. This is the original research paper on M-score.

The M-Score Variables:

The M-score of Gendai Agency for today is based on a combination of the following eight different indices:

M=-4.84+0.92 * DSRI+0.528 * GMI+0.404 * AQI+0.892 * SGI+0.115 * DEPI
=-4.84+0.92 * 0.9389+0.528 * 0.8784+0.404 * 1.4962+0.892 * 0.9807+0.115 * 1.4308
-0.172 * SGAI+4.679 * TATA-0.327 * LVGI
-0.172 * 1+4.679 * -0.036975-0.327 * 1.0336
=-2.55

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

This Year (Mar26) TTM:Last Year (Mar25) TTM:
Total Receivables was 円895 Mil.
Revenue was 円7,531 Mil.
Gross Profit was 円2,702 Mil.
Total Current Assets was 円4,176 Mil.
Total Assets was 円5,409 Mil.
Property, Plant and Equipment(Net PPE) was 円602 Mil.
Depreciation, Depletion and Amortization(DDA) was 円66 Mil.
Selling, General, & Admin. Expense(SGA) was 円0 Mil.
Total Current Liabilities was 円1,166 Mil.
Long-Term Debt & Capital Lease Obligation was 円275 Mil.
Net Income was 円473 Mil.
Gross Profit was 円0 Mil.
Cash Flow from Operations was 円673 Mil.
Total Receivables was 円972 Mil.
Revenue was 円7,679 Mil.
Gross Profit was 円2,420 Mil.
Total Current Assets was 円4,721 Mil.
Total Assets was 円5,746 Mil.
Property, Plant and Equipment(Net PPE) was 円577 Mil.
Depreciation, Depletion and Amortization(DDA) was 円95 Mil.
Selling, General, & Admin. Expense(SGA) was 円0 Mil.
Total Current Liabilities was 円1,269 Mil.
Long-Term Debt & Capital Lease Obligation was 円212 Mil.




1. DSRI = Days Sales in Receivables Index

Measured as the ratio of Revenue in Total Receivables in year t to year t-1.

A large increase in DSR could be indicative of revenue inflation.

DSRI=(Receivables_t / Revenue_t) / (Receivables_t-1 / Revenue_t-1)
=(895 / 7531) / (972 / 7679)
=0.118842 / 0.126579
=0.9389

2. GMI = Gross Margin Index

Measured as the ratio of gross margin in year t-1 to gross margin in year t.

Gross margin has deteriorated when this index is above 1. A firm with poorer prospects is more likely to manipulate earnings.

GMI=GrossMargin_t-1 / GrossMargin_t
=(GrossProfit_t-1 / Revenue_t-1) / (GrossProfit_t / Revenue_t)
=(2420 / 7679) / (2702 / 7531)
=0.315145 / 0.358784
=0.8784

3. AQI = Asset Quality Index

AQI is the ratio of asset quality in year t to year t-1.

Asset quality is measured as the ratio of non-current assets other than Property, Plant and Equipment to Total Assets.

AQI=(1 - (CurrentAssets_t + PPE_t) / TotalAssets_t) / (1 - (CurrentAssets_t-1 + PPE_t-1) / TotalAssets_t-1)
=(1 - (4176 + 602) / 5409) / (1 - (4721 + 577) / 5746)
=0.116657 / 0.077967
=1.4962

4. SGI = Sales Growth Index

Ratio of Revenue in year t to sales in year t-1.

Sales growth is not itself a measure of manipulation. However, growth companies are likely to find themselves under pressure to manipulate in order to keep up appearances.

SGI=Sales_t / Sales_t-1
=Revenue_t / Revenue_t-1
=7531 / 7679
=0.9807

5. DEPI = Depreciation Index

Measured as the ratio of the rate of Depreciation, Depletion and Amortization in year t-1 to the corresponding rate in year t.

DEPI greater than 1 indicates that assets are being depreciated at a slower rate. This suggests that the firm might be revising useful asset life assumptions upwards, or adopting a new method that is income friendly.

DEPI=(Depreciation_t-1 / (Depreciaton_t-1 + PPE_t-1)) / (Depreciation_t / (Depreciaton_t + PPE_t))
=(95 / (95 + 577)) / (66 / (66 + 602))
=0.141369 / 0.098802
=1.4308

Note: If the Depreciation, Depletion and Amortization data is not available, we assume that the depreciation rate is constant and set the Depreciation Index to 1.

6. SGAI = Sales, General and Administrative expenses Index

The ratio of Selling, General, & Admin. Expense(SGA) to Sales in year t relative to year t-1.

SGA expenses index > 1 means that the company is becoming less efficient in generate sales.

SGAI=(SGA_t / Sales_t) / (SGA_t-1 /Sales_t-1)
=(0 / 7531) / (0 / 7679)
=0 / 0
=1

7. LVGI = Leverage Index

The ratio of total debt to Total Assets in year t relative to yeat t-1.

An LVGI > 1 indicates an increase in leverage

LVGI=((LTD_t + CurrentLiabilities_t) / TotalAssets_t) / ((LTD_t-1 + CurrentLiabilities_t-1) / TotalAssets_t-1)
=((275 + 1166) / 5409) / ((212 + 1269) / 5746)
=0.266408 / 0.257745
=1.0336

8. TATA = Total Accruals to Total Assets

Total accruals calculated as the change in working capital accounts other than cash less depreciation.

TATA=(IncomefromContinuingOperations_t - CashFlowsfromOperations_t) / TotalAssets_t
=(NetIncome_t - NonOperatingIncome_t - CashFlowsfromOperations_t) / TotalAssets_t
=(473 - 0 - 673) / 5409
=-0.036975

An M-Score of equal or less than -1.78 suggests that the company is unlikely to be a manipulator. An M-Score of greater than -1.78 signals that the company is likely to be a manipulator.

Gendai Agency has a M-score of -2.55 suggests that the company is unlikely to be a manipulator.

Frequently Asked Questions Learn more about Beneish M-Score →
What does a Beneish M-Score of -2.55 mean?
Gendai Agency (TSE:2411) has a Beneish M-Score of -2.55 as of Jul. 18, 2026. The Beneish M-score measures the likelihood of earnings manipulation. View historical data on Gendai Agency and its competitors. According to the industry distribution chart, Gendai Agency ranks #510 out of 976 companies in the Media - Diversified industry, placing it in the top 52.3%.
Is Gendai Agency's Beneish M-Score too high?
Gendai Agency's current Beneish M-Score is -2.55. Based on the distribution chart, Gendai Agency ranks #510 out of 976 companies in the Media - Diversified industry, which is below the industry midpoint. Overall, Gendai Agency has a GF Score™ of 68/100 and is considered Fairly Valued, reflecting its overall financial health beyond just this single metric.
How does Gendai Agency's Beneish M-Score compare to APP and OMC?
According to the Media - Diversified industry distribution chart, Gendai Agency ranks #510 out of 976 companies for Beneish M-Score. This places Gendai Agency in the lower half of its industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Beneish M-Score for a Media - Diversified company?
A good Beneish M-Score depends on the Media - Diversified industry context. However, Beneish M-Score should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Beneish M-Score mean?
A high Beneish M-Score can signal that a stock is expensive relative to its fundamentals. The Beneish M-score measures the likelihood of earnings manipulation. View historical data on Gendai Agency and its competitors. Gendai Agency's current Beneish M-Score is -2.55. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Gendai Agency stock overvalued right now?
Based on GuruFocus' analysis, Gendai Agency (TSE:2411) is currently considered Fairly Valued. The stock's GF Value™ is 円443.39, compared to a current price of 円460.00 — trading 3.7% above its estimated fair value. The current Beneish M-Score is -2.55. Gendai Agency's overall GF Score™ is 68/100 with 1 warning sign to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Beneish M-Score calculated?
Beneish M-Score is calculated from a company's financial statements. For Gendai Agency (TSE:2411), the current Beneish M-Score is -2.55 as of Jul. 18, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Gendai Agency (TSE:2411) Overvalued in 2026?

Based on GuruFocus' analysis, Gendai Agency stock appears to be overvalued. The current stock price of 円460.00 is trading 3.7% above its estimated GF Value™ of 円443.39. GuruFocus considers Gendai Agency to be Fairly Valued.

Key valuation signals for TSE:2411:

  • Beneish M-Score: -2.55
  • GF Value™: 円443.39 vs. price of 円460.00 (3.7% above fair value)
  • GF Score™: 68/100 with 1 warning sign

No single metric tells the full story. See the TSE:2411 stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Gendai Agency Business Description

Address 3-20-2 Nishi-Shinjuku, 29th Floor, Tokyo Opera City Building, Shinjuku-ku, Tokyo, JPN, 163-1429
Gendai Agency Inc is engaged in the planning and production of advertising and promotions. The company produces a range of advertisement activities and various kinds of other vehicles for communicating information to stimulate customer participation at pachinko parlors. Its business activities include outdoor advertising, advertisement tracking, newspaper and magazine advertisements, newspaper flyers, free circulation newspapers, and others.
68GF Score

Get the complete analysis for TSE:2411

Beneish M-Score is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

円460.00
Price
円443.39
GF Value