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Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.
Gendai AgencyTSE:2411 -2.54%68 WACC % is 3.07% as of Jul. 18, 2026, which is 81% above its 10-year median of 1.70. GuruFocus rates TSE:2411 with a GF Score™ of 68/100 and a GF Value™ of 円443.39 (Fairly Valued). The stock has 1 warning sign investors should review. Among 1,039 Media - Diversified companies, Gendai Agency ranks better than 86.91% on this metric.
As of today (2026-07-18), Gendai Agency's weighted average cost of capital is 3.07%%. Gendai Agency's ROIC % is 25.59% (calculated using TTM income statement data).
Gendai Agency generates higher returns on investment than it costs the company to raise the capital needed for that investment. It is earning excess returns. A firm that expects to continue generating positive excess returns on new investments in the future will see its value increase as growth increases.
For a comprehensive WACC calculation, please access the WACC Calculator.
Gendai Agency (TSE:2411) WACC % Explanation
Because it costs money to raise capital. A firm that generates higher ROIC % than it costs the company to raise the capital needed for that investment is earning excess returns. A firm that expects to continue generating positive excess returns on new investments in the future will see its value increase as growth increases, whereas a firm that earns returns that do not match up to its cost of capital will destroy value as it grows.
As of today, Gendai Agency's weighted average cost of capital is 3.07%%. Gendai Agency's ROIC % is 25.59% (calculated using TTM income statement data).
Gendai Agency generates higher returns on investment than it costs the company to raise the capital needed for that investment. It is earning excess returns. A firm that expects to continue generating positive excess returns on new investments in the future will see its value increase as growth increases.
Be Aware
1. GuruFocus uses book value of debt (D) to do the calculation. It is simplified by adding latest one-year semi-annual average Short-Term Debt & Capital Lease Obligation and Long-Term Debt & Capital Lease Obligation together.
For companies that report quarterly, GuruFocus combines all of the most recent year's quarterly debt data from the beginning of the year to the year-end and calculates the average.
For companies that report semi-annually, GuruFocus combines all of the most recent year's semi-annual debt data from the start of the year to the year-end and calculates the average.
For companies that report annually, GuruFocus combines the beginning and ending annual debt data from the most recent year and then calculates the average.
2. The WACC formula discussed above does not include Preferred Stock. Please adjust if preferred stock is considered.
3. (Expected Return of the Market - Risk-Free Rate of Return) is also called market premium. GuruFocus requires market premium to be 6%.
4. GuruFocus uses the latest TTM Interest Expense divided by the latest one-year semi-annual average debt to get the simplified cost of debt.
Related Terms
Gendai Agency WACC % Historical Data
* Premium members only.
The historical data trend for Gendai Agency's WACC % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Advertising Agencies subindustry, Gendai Agency's WACC %, along with its competitors' market caps and WACC % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Gendai Agency WACC % vs Media - Diversified Industry
For the Media - Diversified industry and Communication Services sector, Gendai Agency's WACC % distribution charts can be found below:
* The bar in red indicates where Gendai Agency's WACC % falls into.
The weighted average cost of capital (WACC) is the rate that a company is expected to pay on average to all its security holders to finance its assets. The WACC is commonly referred to as the firm's cost of capital. Generally speaking, a company's assets are financed by debt and equity. WACC is the average of the costs of these sources of financing, each of which is weighted by its respective use in the given situation. By taking a weighted average, we can see how much interest the company has to pay for every dollar it finances.
WACC
=
E
/
(E + D)
*
Cost of Equity
+
D
/
(E + D)
*
Cost of Debt
*
(1 - Tax Rate)
1. Weights:
Generally speaking, a company's assets are financed by debt and equity. We need to calculate the weight of equity and the weight of debt.
The market value of equity (E) is also called "Market Cap". As of today, Gendai Agency's market capitalization (E) is 円5060.000 Mil.
The market value of debt is typically difficult to calculate, therefore, GuruFocus uses book value of debt (D) to do the calculation. It is simplified by adding the latest one-year semi-annual average Short-Term Debt & Capital Lease Obligation and Long-Term Debt & Capital Lease Obligation together. As of Mar. 2026, Gendai Agency's latest one-year semi-annual average Book Value of Debt (D) is 円618 Mil.
a) weight of equity = E / (E + D) = 5060.000 / (5060.000 + 618) = 0.8912
b) weight of debt = D / (E + D) = 618 / (5060.000 + 618) = 0.1088
2. Cost of Equity:
GuruFocus uses Capital Asset Pricing Model (CAPM) to calculate the required rate of return. The formula is:
Cost of Equity = Risk-Free Rate of Return + Beta of Asset * (Expected Return of the Market - Risk-Free Rate of Return)
a) GuruFocus uses 10-Year Treasury Constant Maturity Rate as the risk-free rate. It is updated daily. The current risk-free rate is 2.67%. Please go to Economic Indicators page for more information. Please note that we use the 10-Year Treasury Constant Maturity Rate of the country/region where the company is headquartered. If the data for that country/region is not available, then we will use the 10-Year Treasury Constant Maturity Rate of the United States as default.
b) Beta is the sensitivity of the expected excess asset returns to the expected excess market returns. Gendai Agency's beta is 0.1140.
c) (Expected Return of the Market - Risk-Free Rate of Return) is also called market premium. GuruFocus requires market premium to be 6%.
Cost of Equity = 2.67% + 0.1140 * 6% = 3.354%
3. Cost of Debt:
GuruFocus uses latest TTM Interest Expense divided by the latest one-year semi-annual average debt to get the simplified cost of debt.
As of Mar. 2026, Gendai Agency's interest expense (positive number) was 円7 Mil. Its total Book Value of Debt (D) is 円618 Mil.
Cost of Debt = 7 / 618 = 1.1327%.
4. Multiply by one minus TTM Tax Rate:
GuruFocus uses the most recent TTM Tax Expense divided by the most recent TTM Pre-Tax Income to calculate the tax rate. The calculated TTM tax rate is limited to between 0% and 100%. If the calculated tax rate is higher than 100%, it is set to 100%. If the calculated tax rate is less than 0%, it is set to 0%.
The latest calculated TTM Tax Rate = 266 / 740 = 35.95%.
Gendai Agency's Weighted Average Cost Of Capital (WACC) for Today is calculated as:
WACC
=
E / (E + D)
*
Cost of Equity
+
D / (E + D)
*
Cost of Debt
*
(1 - Tax Rate)
=
0.8912
*
3.354%
+
0.1088
*
1.1327%
*
(1 - 35.95%)
=
3.07%
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Gendai Agency (TSE:2411) has a WACC % of 3.07% as of Jul. 18, 2026. The weighted average cost of capital (WACC) is the average rate a company pays to finance assets. View historical data on Gendai Agency and its competitors. This is 81% above median its historical median of 1.70. According to the industry distribution chart, Gendai Agency ranks #136 out of 1039 companies in the Media - Diversified industry, placing it in the top 13.1%.
Is Gendai Agency's WACC % too high?
Gendai Agency's current WACC % of 3.07% is 81% above median its 10-year median of 1.70. The Media - Diversified industry median WACC % is 7.36. Gendai Agency's value of 3.07% is 58.3% below this industry median. Based on the distribution chart, Gendai Agency ranks #136 out of 1039 companies in the Media - Diversified industry, which is in the top quartile — a strong position relative to peers. Overall, Gendai Agency has a GF Score™ of 68/100 and is considered Fairly Valued, reflecting its overall financial health beyond just this single metric.
How does Gendai Agency's WACC % compare to APP and OMC?
According to the Media - Diversified industry distribution chart, Gendai Agency ranks #136 out of 1039 companies for WACC %. This places Gendai Agency in the top 13% of its industry — outperforming the majority of peers. The industry median WACC % is 7.36. Gendai Agency's value of 3.07% is 58.3% below this benchmark. While the company's 10-year median is 1.70 vs. the industry median of 7.36, Gendai Agency has consistently been below the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good WACC % for a Media - Diversified company?
The median WACC % among Media - Diversified companies is 7.36, based on 1,039 companies in the industry. Companies in the top quartile (top 25%) have a WACC % significantly above this median, while those in the bottom quartile fall well below. However, WACC % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Gendai Agency's current WACC % of 3.07% is 58.3% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high WACC % mean?
A high WACC % can signal that a stock is expensive relative to its fundamentals. The weighted average cost of capital (WACC) is the average rate a company pays to finance assets. View historical data on Gendai Agency and its competitors. For the Media - Diversified industry, the median WACC % is 7.36 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Gendai Agency's current WACC % is 3.07%, which is 81% above median its own 10-year median of 1.70. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Gendai Agency stock overvalued right now?
Based on GuruFocus' analysis, Gendai Agency (TSE:2411) is currently considered Fairly Valued. The stock's GF Value™ is 円443.39, compared to a current price of 円460.00 — trading 3.7% above its estimated fair value. The current WACC % is 3.07%, which is 81% above median its 10-year median of 1.70 and 58.3% below the Media - Diversified industry median of 7.36. Gendai Agency's overall GF Score™ is 68/100 with 1 warning sign to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is WACC % calculated?
WACC % is calculated from a company's financial statements. For Gendai Agency (TSE:2411), the current WACC % is 3.07% as of Jul. 18, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Gendai Agency (TSE:2411) Overvalued in 2026?
Based on GuruFocus' analysis, Gendai Agency stock appears to be overvalued.
The current stock price of 円460.00 is trading 3.7% above its estimated GF Value™ of 円443.39.
GuruFocus considers Gendai Agency to be Fairly Valued.
Key valuation signals for TSE:2411:
WACC %: 3.07% (81% above median its 10-year median of 1.70)
GF Value™: 円443.39 vs. price of 円460.00 (3.7% above fair value)
Industry Position: 58.3% below the Media - Diversified median (#136 of 1039)
No single metric tells the full story. See the TSE:2411 stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Gendai Agency Inc is engaged in the planning and production of advertising and promotions. The company produces a range of advertisement activities and various kinds of other vehicles for communicating information to stimulate customer participation at pachinko parlors. Its business activities include outdoor advertising, advertisement tracking, newspaper and magazine advertisements, newspaper flyers, free circulation newspapers, and others.
68GF Score
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