AccorXPAR:AC +1.30%89 Net Margin % is 7.46% as of Dec. 2025, which is 33% below its 10-year median of 11.17. GuruFocus rates XPAR:AC with a GF Score™ of 89/100 and a GF Value™ of €54.54 (Modestly Undervalued). The stock has 7 warning signs investors should review. Among 847 Travel & Leisure companies, Accor ranks better than 61.98% on this metric.
Net margin is calculated as Net Income divided by its Revenue. Accor's Net Income for the
six
months ended in Dec. 2025 was €216 Mil. Accor's Revenue for the
six
months ended in Dec. 2025 was €2,894 Mil. Therefore, Accor's net margin for the quarter that ended in Dec. 2025 was 7.46%.
The historical rank and industry rank for Accor's Net Margin % or its related term are showing as below:
XPAR:AC'
s Net Margin % Range Over the Past 10 Years
Min: -122.64 Med: 11.17 Max: 68.04
Current: 7.96
XPAR:AC's Net Margin % is ranked better than 61.98% of 847
companies
in the Travel & Leisure industry
Industry Median: 4.74
vs XPAR:AC: 7.96
Accor (XPAR:AC) Net Margin % Explanation
Although Net Income and Earnings-per-Share (EPS) are the most widely used parameter in measuring a company's profitability and valuation, it is the least reliable. The reason is that reported earnings can be manipulated easily by adjusting any numbers such as Depreciation, Depletion and Amotorization and non-recurring items.
But the long term trend of the net margin is a good indicator of the competitiveness and health of the business.
Accor Net Margin % Related Terms
Accor Net Margin % Historical Data
* Premium members only.
The historical data trend for Accor's Net Margin % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Lodging subindustry, Accor's Net Margin %, along with its competitors' market caps and Net Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Accor Net Margin % vs Travel & Leisure Industry
For the Travel & Leisure industry and Consumer Cyclical sector, Accor's Net Margin % distribution charts can be found below:
* The bar in red indicates where Accor's Net Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Accor (XPAR:AC) has a Net Margin % of 7.46% as of Dec. 2025. Net margin is the ratio of total net income to net sales. View historical data on Accor and its competitors. This is 33% below median its historical median of 11.17. According to the industry distribution chart, Accor ranks #322 out of 847 companies in the Travel & Leisure industry, placing it in the top 38%.
Is Accor's Net Margin % too high?
Accor's current Net Margin % of 7.46% is 33% below median its 10-year median of 11.17. The Travel & Leisure industry median Net Margin % is 4.74. Accor's value of 7.46% is 57.4% above this industry median. Based on the distribution chart, Accor ranks #322 out of 847 companies in the Travel & Leisure industry, which is above the industry midpoint. Overall, Accor has a GF Score™ of 89/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Accor's Net Margin % compare to MAR and HLT?
According to the Travel & Leisure industry distribution chart, Accor ranks #322 out of 847 companies for Net Margin %. This puts Accor in the upper half of its industry. The industry median Net Margin % is 4.74. Accor's value of 7.46% is 57.4% above this benchmark. While the company's 10-year median is 11.17 vs. the industry median of 4.74, Accor has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Net Margin % for a Travel & Leisure company?
The median Net Margin % among Travel & Leisure companies is 4.74, based on 847 companies in the industry. Companies in the top quartile (top 25%) have a Net Margin % significantly above this median, while those in the bottom quartile fall well below. However, Net Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Accor's current Net Margin % of 7.46% is 57.4% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Net Margin % mean?
A high Net Margin % can signal that a stock is expensive relative to its fundamentals. Net margin is the ratio of total net income to net sales. View historical data on Accor and its competitors. For the Travel & Leisure industry, the median Net Margin % is 4.74 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Accor's current Net Margin % is 7.46%, which is 33% below median its own 10-year median of 11.17. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Accor stock overvalued right now?
Based on GuruFocus' analysis, Accor (XPAR:AC) is currently considered Modestly Undervalued. The stock's GF Value™ is €54.54, compared to a current price of €49.02 — trading 10.1% below its estimated fair value. The current Net Margin % is 7.46%, which is 33% below median its 10-year median of 11.17 and 57.4% above the Travel & Leisure industry median of 4.74. Accor's overall GF Score™ is 89/100 with 7 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Net Margin % calculated?
Net Margin % is calculated from a company's financial statements. For Accor (XPAR:AC), the current Net Margin % is 7.46% as of Dec. 2025. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Accor (XPAR:AC) Overvalued in 2026?
Based on GuruFocus' analysis, Accor stock appears to be undervalued.
The current stock price of €49.02 is trading 10.1% below its estimated GF Value™ of €54.54.
GuruFocus considers Accor to be Modestly Undervalued.
Key valuation signals for XPAR:AC:
Net Margin %: 7.46% (33% below median its 10-year median of 11.17)
GF Value™: €54.54 vs. price of €49.02 (10.1% below fair value)
Industry Position: 57.4% above the Travel & Leisure median (#322 of 847)
No single metric tells the full story. See the XPAR:AC stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Accor operates 881,427 rooms across 48 brands, addressing the economy through luxury segments as of December 2025. Ibis (economy scale) is the largest brand (33% of total rooms at the end of 2025), followed by midscale brands Mercure (16%) and Novotel (13%). FRHI offers additional luxury and North American exposure. After the sale of the majority of HotelInvest (owned assets) in 2018-19, the majority of total EBITDA comes from asset-light managed and franchised hotels. Europe and North Africa represent 41% of rooms, Asia-Pacific 36%, the Americas 12%, and India, Middle East, and Africa 11%. Premium, midscale, and economy are 84% of total rooms, while luxury and lifestyle are the remaining 16%.
89GF Score
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