ROC % measures how well a company generates cash flow relative to the capital it has invested in its business. It is also called ROIC %. Accor's annualized return on capital (ROC %) for the quarter that ended in Dec. 2025 was 6.57%.
As of today (2026-06-24), Accor's WACC % is 9.25%. Accor's ROC % is 6.24% (calculated using TTM income statement data).
Accor earns returns that do not match up to its cost of capital. It will destroy value as it grows.
Accor (XPAR:AC) ROC % Explanation
ROC % measures how well a company generates cash flow relative to the capital it has invested in its business. It is also called ROIC %. The reason book values of debt and equity are used is because the book values are the capital the company received when issuing the debt or receiving the equity investments.
There are four key components to this definition. The first is the use of operating income or EBIT rather than net income in the numerator. The second is the tax adjustment to this operating income or EBIT, computed as a hypothetical tax based on an effective or marginal tax rate. The third is the use of book values for invested capital, rather than market values. The final is the timing difference; the capital invested is from the end of the prior year whereas the operating income or EBIT is the current year's number.
Why is ROC % important?
Because it costs money to raise capital. A firm that generates higher returns on investment than it costs the company to raise the capital needed for that investment is earning excess returns. A firm that expects to continue generating positive excess returns on new investments in the future will see its value increase as growth increases, whereas a firm that earns returns that do not match up to its cost of capital will destroy value as it grows.
As of today, Accor's WACC % is 9.25%. Accor's ROC % is 6.24% (calculated using TTM income statement data).
Accor earns returns that do not match up to its cost of capital. It will destroy value as it grows.
Be Aware
Like ROE % and ROA %, ROC % is calculated with only 12 months of data. Fluctuations in the company's earnings or business cycles can affect the ratio drastically. It is important to look at the ratio from a long term perspective.
Accor ROC % Related Terms
Accor ROC % Historical Data
* Premium members only.
The historical data trend for Accor's ROC % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Note:
The Operating Income data used here is two times the semi-annual (Dec. 2025) data.
The tax rate is limited to between 0% and 100%.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Accor (XPAR:AC) has a ROC % of 6.57% as of Dec. 2025. Return on capital is the ratio of current-period net income to average two-period capital. View historical data on Accor and its competitors.
Is Accor's ROC % too high?
Accor's current ROC % is 6.57%. The Travel & Leisure industry median ROC % is 3.74. Accor's value of 6.57% is 75.7% above this industry median. Overall, Accor has a GF Score™ of 89/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Accor's ROC % compare to MAR and HLT?
Accor's ROC % of 6.57% can be compared against companies in the Travel & Leisure industry. The industry median ROC % is 3.74. Accor's value of 6.57% is 75.7% above this benchmark. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good ROC % for a Travel & Leisure company?
The median ROC % among Travel & Leisure companies is 3.74, based on 833 companies in the industry. Companies in the top quartile (top 25%) have a ROC % significantly above this median, while those in the bottom quartile fall well below. However, ROC % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Accor's current ROC % of 6.57% is 75.7% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high ROC % mean?
A high ROC % can signal that a stock is expensive relative to its fundamentals. Return on capital is the ratio of current-period net income to average two-period capital. View historical data on Accor and its competitors. For the Travel & Leisure industry, the median ROC % is 3.74 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Accor's current ROC % is 6.57%. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Accor stock overvalued right now?
Based on GuruFocus' analysis, Accor (XPAR:AC) is currently considered Modestly Undervalued. The stock's GF Value™ is €54.54, compared to a current price of €49.02 — trading 10.1% below its estimated fair value. The current ROC % is 6.57% and 75.7% above the Travel & Leisure industry median of 3.74. Accor's overall GF Score™ is 89/100 with 7 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is ROC % calculated?
ROC % is calculated from a company's financial statements. For Accor (XPAR:AC), the current ROC % is 6.57% as of Dec. 2025. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Accor (XPAR:AC) Overvalued in 2026?
Based on GuruFocus' analysis, Accor stock appears to be undervalued.
The current stock price of €49.02 is trading 10.1% below its estimated GF Value™ of €54.54.
GuruFocus considers Accor to be Modestly Undervalued.
Key valuation signals for XPAR:AC:
ROC %: 6.57%
GF Value™: €54.54 vs. price of €49.02 (10.1% below fair value)
Industry Position: 75.7% above the Travel & Leisure median
No single metric tells the full story. See the XPAR:AC stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Accor operates 881,427 rooms across 48 brands, addressing the economy through luxury segments as of December 2025. Ibis (economy scale) is the largest brand (33% of total rooms at the end of 2025), followed by midscale brands Mercure (16%) and Novotel (13%). FRHI offers additional luxury and North American exposure. After the sale of the majority of HotelInvest (owned assets) in 2018-19, the majority of total EBITDA comes from asset-light managed and franchised hotels. Europe and North Africa represent 41% of rooms, Asia-Pacific 36%, the Americas 12%, and India, Middle East, and Africa 11%. Premium, midscale, and economy are 84% of total rooms, while luxury and lifestyle are the remaining 16%.
89GF Score
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