WayfairFRA:1WF -0.07%58 OCF Margin % is -1.77% as of Mar. 2026. GuruFocus rates FRA:1WF with a GF Score™ of 58/100 and a GF Value™ of €47.47 (Significantly Overvalued). The stock has 6 warning signs investors should review. Among 1,124 Retail - Cyclical companies, Wayfair ranks worse than 54.54% on this metric.
The historical rank and industry rank for Wayfair's OCF Margin % or its related term are showing as below:
FRA:1WF'
s OCF Margin % Range Over the Past 10 Years
Min: -5.52 Med: 2.27 Max: 10.02
Current: 4.56
During the past 13 years, the highest OCF Margin % of Wayfair was 10.02%. The lowest was -5.52%. And the median was 2.27%.
FRA:1WF's OCF Margin % is ranked worse than 54.54% of 1124
companies
in the Retail - Cyclical industry
Industry Median: 5.525
vs FRA:1WF: 4.56
Wayfair OCF Margin % Related Terms
Wayfair OCF Margin % Historical Data
* Premium members only.
The historical data trend for Wayfair's OCF Margin % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
FRA:1WF vs CART, CHWY, VIPS: OCF Margin % Comparison
For the Internet Retail subindustry, Wayfair's OCF Margin %, along with its competitors' market caps and OCF Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Wayfair OCF Margin % vs Retail - Cyclical Industry
For the Retail - Cyclical industry and Consumer Cyclical sector, Wayfair's OCF Margin % distribution charts can be found below:
* The bar in red indicates where Wayfair's OCF Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Wayfair (FRA:1WF) has a OCF Margin % of -1.77% as of Mar. 2026. OCF Margin is the ratio of Cash Flow from Operations to Total Revenue. View historical data on Wayfair and its competitors. According to the industry distribution chart, Wayfair ranks #613 out of 1124 companies in the Retail - Cyclical industry, placing it in the top 54.5%.
Is Wayfair's OCF Margin % too high?
Wayfair's current OCF Margin % is -1.77%. Based on the distribution chart, Wayfair ranks #613 out of 1124 companies in the Retail - Cyclical industry, which is below the industry midpoint. Overall, Wayfair has a GF Score™ of 58/100 and is considered Significantly Overvalued, reflecting its overall financial health beyond just this single metric.
How does Wayfair's OCF Margin % compare to CART and CHWY?
According to the Retail - Cyclical industry distribution chart, Wayfair ranks #613 out of 1124 companies for OCF Margin %. This places Wayfair in the lower half of its industry. The industry median OCF Margin % is 5.53. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good OCF Margin % for a Retail - Cyclical company?
The median OCF Margin % among Retail - Cyclical companies is 5.53, based on 1,124 companies in the industry. Companies in the top quartile (top 25%) have a OCF Margin % significantly above this median, while those in the bottom quartile fall well below. However, OCF Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high OCF Margin % mean?
A high OCF Margin % can signal that a stock is expensive relative to its fundamentals. OCF Margin is the ratio of Cash Flow from Operations to Total Revenue. View historical data on Wayfair and its competitors. For the Retail - Cyclical industry, the median OCF Margin % is 5.53 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Wayfair's current OCF Margin % is -1.77%. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Wayfair stock overvalued right now?
Based on GuruFocus' analysis, Wayfair (FRA:1WF) is currently considered Significantly Overvalued. The stock's GF Value™ is €47.47, compared to a current price of €82.66 — trading 74.1% above its estimated fair value. The current OCF Margin % is -1.77%. Wayfair's overall GF Score™ is 58/100 with 6 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is OCF Margin % calculated?
OCF Margin % is calculated from a company's financial statements. For Wayfair (FRA:1WF), the current OCF Margin % is -1.77% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Wayfair (FRA:1WF) Overvalued in 2026?
Based on GuruFocus' analysis, Wayfair stock appears to be overvalued.
The current stock price of €82.66 is trading 74.1% above its estimated GF Value™ of €47.47.
GuruFocus considers Wayfair to be Significantly Overvalued.
Key valuation signals for FRA:1WF:
OCF Margin %: -1.77%
GF Value™: €47.47 vs. price of €82.66 (74.1% above fair value)
No single metric tells the full story. See the FRA:1WF stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Wayfair engages in e-commerce in the United States (88% of 2025 sales), Canada, the United Kingdom, and Ireland. It's also embarked on expansion into the brick-and-mortar landscape, with 13 stores (excluding outlets) between the AllModern, Birch Lane, Joss & Main, and Wayfair banners. At the end of 2025, the firm offered more than 40 million products from more than 20,000 suppliers under the brands Wayfair, Joss & Main, AllModern, Birch Lane, and Perigold. Its offerings include furniture, everyday and seasonal decor, decorative accents, housewares, as well as advertising and logistics services. Wayfair was founded in 2002 and began trading publicly in 2014.
58GF Score
Get the complete analysis for FRA:1WF
OCF Margin % is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
Quick Browse
Personalize
Premium Gurus 
Create New Portfolio
FRA:1WF has been successfully added to your 
