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Weibo (FRA:2WBA) Operating Margin %

: 30.30% (As of Sep. 2023)
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Operating Margin % is calculated as Operating Income divided by its Revenue. Weibo's Operating Income for the three months ended in Sep. 2023 was €126 Mil. Weibo's Revenue for the three months ended in Sep. 2023 was €414 Mil. Therefore, Weibo's Operating Margin % for the quarter that ended in Sep. 2023 was 30.30%.

Warning Sign:

Weibo Corp operating margin has been in a 5-year decline. The average rate of decline per year is -5.5%.

The historical rank and industry rank for Weibo's Operating Margin % or its related term are showing as below:

FRA:2WBA' s Operating Margin % Range Over the Past 10 Years
Min: -31.12   Med: 28.36   Max: 36.07
Current: 29.49


FRA:2WBA's Operating Margin % is ranked better than
90.36% of 581 companies
in the Interactive Media industry
Industry Median: 1.21 vs FRA:2WBA: 29.49

Weibo's 5-Year Average Operating Margin % Growth Rate was -5.50% per year.

Weibo's Operating Income for the three months ended in Sep. 2023 was €126 Mil. Its Operating Income for the trailing twelve months (TTM) ended in Sep. 2023 was €481 Mil.


Weibo Operating Margin % Historical Data

The historical data trend for Weibo's Operating Margin % can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

* Premium members only.

Weibo Annual Data
Trend Dec13 Dec14 Dec15 Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22
Operating Margin %
Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 36.07 33.82 29.99 30.90 26.72

Weibo Quarterly Data
Dec18 Mar19 Jun19 Sep19 Dec19 Mar20 Jun20 Sep20 Dec20 Mar21 Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23
Operating Margin % Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 27.17 35.82 23.32 28.04 30.30

Competitive Comparison

For the Internet Content & Information subindustry, Weibo's Operating Margin %, along with its competitors' market caps and Operating Margin % data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Weibo Operating Margin % Distribution

For the Interactive Media industry and Communication Services sector, Weibo's Operating Margin % distribution charts can be found below:

* The bar in red indicates where Weibo's Operating Margin % falls into.



Weibo Operating Margin % Calculation

Operating Margin % - also known as operating income margin, operating profit margin and return on sales (ROS) - is the ratio of Operating Income divided by net sales or Revenue, usually presented in percent.

Weibo's Operating Margin % for the fiscal year that ended in Dec. 2022 is calculated as

Operating Margin %=Operating Income (A: Dec. 2022 ) / Revenue (A: Dec. 2022 )
=463.168 / 1733.497
=26.72 %

Weibo's Operating Margin % for the quarter that ended in Sep. 2023 is calculated as

Operating Margin %=Operating Income (Q: Sep. 2023 ) / Revenue (Q: Sep. 2023 )
=125.545 / 414.295
=30.30 %

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.


Weibo  (FRA:2WBA) Operating Margin % Explanation

Just like Gross Margin %, it is important to see a company maintains its operating margin over time. Among the same industry, a company with higher operating margin is more efficient in its operation. It is also more stable during industry slowdown or recessions. Peter Lynch prefers those with higher margins than those with lower margins.


Be Aware

Operating Margin % can be manipulated by adjusting the rate of depreciation, depletion and amortization (DDA).

If a company is facing competition, its Operating Margin % may decline. Often the Operating Margin % declines well before the company's Revenue or even profit decline. Therefore, Operating Margin % is a very important indicator of whether the company is facing problems.

For instance, by 2012, Nokia (NOK)'s problems were well known and its stock had lost more than 90% of its market value since 2007. But Nokia’s Operating Margin % had already been in decline since 2002, although its Earnings per Share (Diluted) were still rising. Investors who paid attention to Operating Margin % would have avoided this huge loss. The same can be said for Research-in-Motion (RIMM).

Therefore, Operating Margin % is a very important screening filter for GuruFocus. GuruFocus's Buffett-Munger screener requires that the profit margin is either consistent or expanding. The Model Portfolio of the Buffett-Munger screener has outperformed the market every year since inception in 2009.


Weibo Operating Margin % Related Terms

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Weibo (FRA:2WBA) Business Description

Address
No. 8 Xinyuan S. Road, 8th Floor, QIHAO Plaza, Chaoyang District, Beijing, CHN, 100027
Weibo Corp is a China-based company mainly engaged in the social media advertising business for people to create, discover and distribute content. The Company's activities include Advertising and Marketing, which mainly provides a full range of advertising customization and marketing solutions. The Value-added Services mainly provide services such as membership services on social platforms, online games, live broadcasts, social e-commerce, and others. The Company's main product is the social platform Weibo.

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