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Mirriad Advertising (LSE:MIRI) Operating Margin % : -1,271.62% (As of Jun. 2023)


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What is Mirriad Advertising Operating Margin %?

Operating Margin % is calculated as Operating Income divided by its Revenue. Mirriad Advertising's Operating Income for the six months ended in Jun. 2023 was £-7.53 Mil. Mirriad Advertising's Revenue for the six months ended in Jun. 2023 was £0.59 Mil. Therefore, Mirriad Advertising's Operating Margin % for the quarter that ended in Jun. 2023 was -1,271.62%.

Good Sign:

Mirriad Advertising PLC operating margin is expanding. Margin expansion is usually a good sign.

The historical rank and industry rank for Mirriad Advertising's Operating Margin % or its related term are showing as below:

LSE:MIRI' s Operating Margin % Range Over the Past 10 Years
Min: -3468.51   Med: -1037.96   Max: -417.06
Current: -967.15


LSE:MIRI's Operating Margin % is ranked worse than
98.36% of 1035 companies
in the Media - Diversified industry
Industry Median: 3.33 vs LSE:MIRI: -967.15

Mirriad Advertising's 5-Year Average Operating Margin % Growth Rate was 18.80% per year.

Mirriad Advertising's Operating Income for the six months ended in Jun. 2023 was £-7.53 Mil. Its Operating Income for the trailing twelve months (TTM) ended in Jun. 2023 was £-14.72 Mil.


Mirriad Advertising Operating Margin % Historical Data

The historical data trend for Mirriad Advertising's Operating Margin % can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

* Premium members only.

Mirriad Advertising Operating Margin % Chart

Mirriad Advertising Annual Data
Trend Dec15 Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22
Operating Margin %
Get a 7-Day Free Trial -3,468.51 -1,067.89 -417.06 -597.96 -1,037.96

Mirriad Advertising Semi-Annual Data
Dec16 Jun17 Dec17 Jun18 Dec18 Jun19 Dec19 Jun20 Dec20 Jun21 Dec21 Jun22 Dec22 Jun23
Operating Margin % Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only -522.69 -696.79 -1,464.47 -773.33 -1,271.62

Competitive Comparison of Mirriad Advertising's Operating Margin %

For the Advertising Agencies subindustry, Mirriad Advertising's Operating Margin %, along with its competitors' market caps and Operating Margin % data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Mirriad Advertising's Operating Margin % Distribution in the Media - Diversified Industry

For the Media - Diversified industry and Communication Services sector, Mirriad Advertising's Operating Margin % distribution charts can be found below:

* The bar in red indicates where Mirriad Advertising's Operating Margin % falls into.



Mirriad Advertising Operating Margin % Calculation

Operating Margin % - also known as operating income margin, operating profit margin and return on sales (ROS) - is the ratio of Operating Income divided by net sales or Revenue, usually presented in percent.

Mirriad Advertising's Operating Margin % for the fiscal year that ended in Dec. 2022 is calculated as

Operating Margin %=Operating Income (A: Dec. 2022 ) / Revenue (A: Dec. 2022 )
=-15.642 / 1.507
=-1,037.96 %

Mirriad Advertising's Operating Margin % for the quarter that ended in Jun. 2023 is calculated as

Operating Margin %=Operating Income (Q: Jun. 2023 ) / Revenue (Q: Jun. 2023 )
=-7.528 / 0.592
=-1,271.62 %

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.


Mirriad Advertising  (LSE:MIRI) Operating Margin % Explanation

Just like Gross Margin %, it is important to see a company maintains its operating margin over time. Among the same industry, a company with higher operating margin is more efficient in its operation. It is also more stable during industry slowdown or recessions. Peter Lynch prefers those with higher margins than those with lower margins.


Be Aware

Operating Margin % can be manipulated by adjusting the rate of depreciation, depletion and amortization (DDA).

If a company is facing competition, its Operating Margin % may decline. Often the Operating Margin % declines well before the company's Revenue or even profit decline. Therefore, Operating Margin % is a very important indicator of whether the company is facing problems.

For instance, by 2012, Nokia (NOK)'s problems were well known and its stock had lost more than 90% of its market value since 2007. But Nokia’s Operating Margin % had already been in decline since 2002, although its Earnings per Share (Diluted) were still rising. Investors who paid attention to Operating Margin % would have avoided this huge loss. The same can be said for Research-in-Motion (RIMM).

Therefore, Operating Margin % is a very important screening filter for GuruFocus. GuruFocus's Buffett-Munger screener requires that the profit margin is either consistent or expanding. The Model Portfolio of the Buffett-Munger screener has outperformed the market every year since inception in 2009.


Mirriad Advertising Operating Margin % Related Terms

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Mirriad Advertising (LSE:MIRI) Business Description

Traded in Other Exchanges
Address
One London Wall, 6th Floor, London, GBR, EC2Y 5EB
Mirriad Advertising PLC provides an in-content advertising platform. Its artificial intelligence (AI) based platform is a solution for in-content advertising and virtual product placement. Geographically, it derives the majority of its revenue from the United States and has a presence in the UK, China, and other countries.

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